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Jelling og Omegns Brugsforening

Cooperative society with limited liabilityCVR 69342914JellingActive

Jelling og Omegns Brugsforening is a cooperative society with limited liability, based in Jelling, active in retail sale of groceries in supermarkets and grocery stores, founded in 1920. After a loss in 2024, the company made a profit of DKK 564k in 2025. With 62 employees, the company is about 8 times larger than the industry median. Equity grew to DKK 3.4m in 2025.

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Key figures · financial year 2025

RevenueDKK 64.4m+1.8% vs. 2024
Net profitDKK 564k+183.9% vs. 2024
EquityDKK 3.4m+20.6% vs. 2024
Employees62latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 10.4m.
  • Revenue rose 2% (2024 → 2025), to DKK 64.4m.
  • Net profit went from a loss of DKK 672k to a profit of DKK 564k (2024 → 2025).
  • Equity rose 21% (2024 → 2025), to DKK 3.4m.

Management and owners, last 24 months

  • New in management: Heidi Rubow Petersen (distributor, 01/05/2025).
  • Stepped down: Henrik Ølgaard Werge (distributor, 30/04/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Jelling og Omegns Brugsforening
202020212022202320242025Change
Revenue61,80365,77769,61365,18663,20664,352+1.8%
Gross profit10,42410,1308,2168,9739,46910,404+9.9%
Operating profit (EBIT)–−60−1,879−1,396−608304+150.1%
Profit before tax59569−1,664−1,312−672340+150.6%
Net profit46168−1,300−1,192−672564+183.9%
Total assets20,58220,00719,47018,59617,84017,059−4.4%
Equity5,8315,9104,6353,4562,7913,366+20.6%
Liabilities14,26713,61314,71415,14015,04813,693−9%
Cash and cash equivalents26992196174341196−42.5%
Average number of employees232322202017−15%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (604 companies)

Annual reports

6 financial years
Annual reports for Jelling og Omegns Brugsforening
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304050607008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

604 companies in the database

Comparison with the other companies in retail sale of groceries in supermarkets and grocery stores based on the latest financial year.

Gross profitDKK 10.4mNo. 136 of 603
Better than 78% of the companies in the industry
EquityDKK 3.4mNo. 251 of 604
Better than 59% of the companies in the industry
Number of employees62No. 160 of 604
Better than 74% of the companies in the industry

Industry median: gross profit DKK 3.6m, net profit DKK 66,737, equity DKK 2.1m, 8 employees.

DKK 100kDKK 1.5mDKK 21.7mDKK 320.7mDKK 1.9bnHere
Distribution of gross profit for 593 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,805of 4,412
Better than 14%
No. 3,555of 4,466
Better than 20%
Same industry and 50–199 employees138 companies in the comparison
No. 109of 138
Better than 21%
No. 106of 138
Better than 23%
Companies that are at least 30 years old10,276 companies in the comparison
No. 4,100of 10,152
Better than 60%
No. 6,962of 10,275
Better than 32%
All companies of type ABA312 companies in the comparison
No. 128of 311
Better than 59%
No. 261of 312
Better than 16%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of groceries in supermarkets and grocery stores
Gross profit
  1. Jelling og Omegns BrugsforeningDKK 10.4m
  2. Coop Danmark A/SDKK 4.7bn
  3. Nemlig.com A/SDKK 465.5m
Net profit
  1. Jelling og Omegns BrugsforeningDKK 564k
  2. Coop Danmark A/S−DKK 232m
  3. Nemlig.com A/S−DKK 28.1m
Equity
  1. Jelling og Omegns BrugsforeningDKK 3.4m
  2. Coop Danmark A/SDKK 1.9bn
  3. Nemlig.com A/SDKK 39m
Employees
  1. Jelling og Omegns Brugsforening62
  2. Coop Danmark A/S14,722
  3. Nemlig.com A/S1,448

Latest financial year per company. Choose up to three companies from the largest in the industry.

Management

8 active registrations

Board of directors

Board of directors at Jelling og Omegns Brugsforening
NameRoleAppointed
Marianne Høgdahl JensenBoard member19/04/2017
Kent Strøm ChristensenBoard member19/04/2017
Kirsten TøttenborgBoard member19/04/2017
Sonja Mønster AndresenChair of the board21/06/2017
Henrik Schjøtt LøvschallBoard member05/04/2018
Tonny ThingBoard member30/01/2020
Torben Lund NielsenBoard member26/10/2022
Heidi Rubow PetersenDistributor01/05/2025
Former management (27)
Former management at Jelling og Omegns Brugsforening
NameRoleAppointedResigned
Søren FjordsideDeputy board member09/12/192009/04/1996
Kristen Lykkebo NielsenDeputy chair09/12/192006/04/2016
Marianne Høgdahl JensenBoard member09/12/192026/03/2003
Thomas Johannes WojcikBoard member09/12/192015/05/2000
Ralf BrammingDistributor09/12/192009/04/1996
Jonna Bjerg KjærgaardBoard member09/12/192019/04/2017
Hanne JensenBoard member09/12/192026/03/2003
Peter GrøndahlBoard member09/12/192003/04/1998
Henrik Ølgaard WergeDistributor09/12/192030/04/2025
Steffen SteffensenDeputy board member09/12/192003/04/1998
Frede KristiansenBoard member23/11/197920/03/2007
Jens Peder WojcikDeputy board member24/03/200026/03/2003
Ketty PedersenBoard member24/03/200020/03/2002
Ulla Pouline ØstergaardBoard member20/03/200206/04/2016
Solvejg SteffensenBoard member26/03/200320/03/2007
Anni OlsenBoard member26/03/200329/03/2006
Linda Bæk JakobsenBoard member29/03/200601/04/2009
Sonja Anita StokholmChair of the board29/03/200629/03/2006
Per KnudsenChair of the board29/03/200620/06/2017
Lars Kjær LarsenBoard member20/03/200717/04/2013
Sonja Mønster AndresenBoard member20/03/200720/06/2017
Ole Kamp HolmgaardBoard member01/04/200930/01/2020
Henriette Klitte LinnebjergDeputy board member17/04/201306/04/2016
Lone Rosendal HøjrupBoard member17/04/201319/04/2017
Kim Guldberg PetersenBoard member06/04/201610/10/2022
Marianne SigtenbjerggaardBoard member06/04/201619/04/2017
Per KnudsenBoard member21/06/201705/04/2018

Signing rule: Ved køb og salg samt pantsætning af fast ejendom og optagelse af lån i øvrigt, tegning af garantikapital eller afgivelse af anden sikkerhedsstillelse, tegnes foreningen af formanden og uddeleren i forening eller af en af disse i forening med 2 bestyrelsesmedlemmer. Bortset herfra tegnes foreningen af formanden eller uddeleren.

Address and production units

1 active production units

Mølvangvej 2
7300 Jelling

Vejle Municipality · Postcode 7300

Production units
Production unitAddressEmployeesP number
SUPERBRUGSENMølvangvej 2, 7300 Jelling591003172221

Purpose

Foreningens formål er at skaffe medlemmerne de bedst mulige varer til de lavest mulige priser samt optage andre opgaver af økonomisk og almennyttig art til gavn for forbrugerne. TIl opnåelse af dette formål kan foreningen være medlem af Fællesforeningen for Danmarks Brugsforeninger og så vidt muligt indkøbe sine varer gennem COOP Danmark A/S. Foreningen kan efter bestyrelsens beslutning væremedlem af andre foreninger, selskaber samt institutioner som er af betydning for foreningens virksomhed og kan tegne kapital i disse.

The purpose is quoted from the register in Danish.

Changes year by year

67 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Torben Lund Nielsen appointed board member
  • Kim Guldberg Petersen stepped down as board member
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesmanagement 2
  • Tonny Thing appointed board member
  • Ole Kamp Holmgaard stepped down as board member
20191 changeaddress 1
  • Moved to Mølvangvej 2, 7300 Jelling
20182 changesmanagement 2
  • Henrik Schjøtt Løvschall appointed board member
  • Per Knudsen stepped down as board member
201710 changesmanagement 10
  • Per Knudsen appointed board member
  • Sonja Mønster Andresen appointed chair of the board
  • Sonja Mønster Andresen stepped down as board member
  • Per Knudsen stepped down as chair of the board
  • Kirsten Tøttenborg appointed board member
  • Kent Strøm Christensen appointed board member
  • Marianne Høgdahl Jensen appointed board member
  • Marianne Sigtenbjerggaard stepped down as board member
  • Lone Rosendal Højrup stepped down as board member
  • Jonna Bjerg Kjærgaard stepped down as board member
20165 changesmanagement 5
  • Marianne Sigtenbjerggaard appointed board member
  • Kim Guldberg Petersen appointed board member
  • Henriette Klitte Linnebjerg stepped down as deputy board member
  • Ulla Pouline Østergaard stepped down as board member
  • Kristen Lykkebo Nielsen stepped down as deputy chair
20133 changesmanagement 3
  • Henriette Klitte Linnebjerg appointed deputy board member
  • Lone Rosendal Højrup appointed board member
  • Lars Kjær Larsen stepped down as board member
20092 changesmanagement 2
  • Ole Kamp Holmgaard appointed board member
  • Linda Bæk Jakobsen stepped down as board member
20075 changesmanagement 4 · address 1
  • Sonja Mønster Andresen appointed board member
  • Lars Kjær Larsen appointed board member
  • Solvejg Steffensen stepped down as board member
  • Frede Kristiansen stepped down as board member
  • Moved to Mølvangvej 2, 7300 Jelling
20065 changesmanagement 5
  • Per Knudsen appointed chair of the board
  • Linda Bæk Jakobsen appointed board member
  • Sonja Anita Stokholm appointed chair of the board
  • Sonja Anita Stokholm stepped down as chair of the board
  • Anni Olsen stepped down as board member
20035 changesmanagement 5
  • Solvejg Steffensen appointed board member
  • Anni Olsen appointed board member
  • Jens Peder Wojcik stepped down as deputy board member
  • Marianne Høgdahl Jensen stepped down as board member
  • Hanne Jensen stepped down as board member
20022 changesmanagement 2
  • Ulla Pouline Østergaard appointed board member
  • Ketty Pedersen stepped down as board member
20003 changesmanagement 3
  • Thomas Johannes Wojcik stepped down as board member
  • Ketty Pedersen appointed board member
  • Jens Peder Wojcik appointed deputy board member
19982 changesmanagement 2
  • Steffen Steffensen stepped down as deputy board member
  • Peter Grøndahl stepped down as board member
19961 changemanagement 1
  • Søren Fjordside stepped down as deputy board member
19791 changemanagement 1
  • Frede Kristiansen appointed board member
19209 changesfounded 1 · management 8
  • Registered as JELLING OG OMEGNS BRUGSFORENING
  • Marianne Høgdahl Jensen appointed board member
  • Søren Fjordside appointed deputy board member
  • Kristen Lykkebo Nielsen appointed deputy chair
  • Steffen Steffensen appointed deputy board member
  • Peter Grøndahl appointed board member
  • Hanne Jensen appointed board member
  • Jonna Bjerg Kjærgaard appointed board member
  • Thomas Johannes Wojcik appointed board member

Related companies

Same industry in Vejle

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction