Instead ApS
Private limited companyCVR 29324417RoskildeActive
Instead ApS is a private limited company, based in Roskilde, active in photographic activities, founded in 2006. Net profit rose 174% from 2024 to 2025, ending at DKK 181k. Equity grew to DKK 396k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 9% (2024 → 2025), to DKK 2.3m.
- Net profit rose 174% (2024 → 2025), to DKK 181k.
- Equity rose 84% (2024 → 2025), to DKK 396k.
Employees
- 2 more employees than a year earlier: 2 (08/2026) against 0 (08/2025).
Registrations, last 24 months
- 20/06/2025: Moved to Linkøpingvej 45, Himmelev, 4000 Roskilde
- 01/01/2025: Industry changed to Photographic activities (742000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,639 | 1,805 | 1,377 | 2,255 | 2,100 | 2,285 | +8.8% |
| Operating profit (EBIT) | 392 | 252 | −213 | 167 | 103 | 252 | +144.8% |
| Profit before tax | 390 | 247 | −227 | 157 | 88 | 231 | +161.9% |
| Net profit | 303 | 191 | −178 | 120 | 66 | 181 | +174.4% |
| Total assets | 818 | 894 | 395 | 420 | 551 | 1,303 | +136.4% |
| Equity | 416 | 407 | 29 | 149 | 215 | 396 | +84.2% |
| Liabilities | 400 | 482 | 366 | 271 | 336 | 907 | +169.7% |
| Cash and cash equivalents | 102 | 176 | 13 | 47 | 224 | 0 | −100% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 02/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 30/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 25/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
102 companies in the databaseComparison with the other companies in photographic activities based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,496, equity DKK 318k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 28,167of 69,742 Better than 60% | No. 44,641of 69,964 Better than 36% |
| Same industry and fewer than 20 employees96 companies in the comparison | No. 30of 96 Better than 69% | No. 42of 96 Better than 57% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 14,727of 24,787 Better than 41% | No. 21,103of 24,905 Better than 15% |
| All companies of type ApS66,508 companies in the comparison | No. 27,447of 66,379 Better than 59% | No. 40,549of 66,505 Better than 39% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Photographic activities- Instead ApSDKK 2.3m
- The Lab A/SDKK 35.2m
- Yuri Arcurs Photography ApSDKK 28.4m
- Instead ApSDKK 181k
- The Lab A/SDKK 2.2m
- Yuri Arcurs Photography ApSDKK 11.4m
- Instead ApSDKK 396k
- The Lab A/SDKK 15.5m
- Yuri Arcurs Photography ApSDKK 18.4m
- Instead ApS2
- The Lab A/S79
- Yuri Arcurs Photography ApS4
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kajac Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Karsten Bloch Jacobsen | Director | 03/02/2006 |
- Founders
- Kajac Holding ApS
Signing rule: Selskabet tegnes af direktøren
Address and production units
1 active production unitsLinkøpingvej 45
4000 Roskilde
| Production unit | Address | Employees | P number |
|---|---|---|---|
| INSTEAD ApS | Linkøpingvej 45, Himmelev, 4000 Roskilde | 2 | 1012025803 |
Purpose
Selskabets formål er er produktion og salg af TV film, reklamefilm, andre typer film og anden beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Linkøpingvej 45, Himmelev, 4000 Roskilde
- IndustryIndustry changed to Photographic activities (742000)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20161 changeaddress 1
- AddressMoved to Rørholm 40, Himmelev, 4000 Roskilde
20081 changeindustry 1
- IndustryIndustry changed to Photographic activities (742000)
20064 changesname 1 · founded 1 · management 1 · ownership 1
- NameName changed from JACOBSEN PRODUCTION ApS to INSTEAD ApS
- FoundedRegistered as JACOBSEN PRODUCTION ApS
- ManagementKarsten Bloch Jacobsen appointed director
- OwnershipKAJAC HOLDING ApS registered as owner (100%)
Related companies
Same people in management
- Minitech ApSvia Karsten Bloch Jacobsen
Largest in the industry
- The Lab A/SDKK 35.2m
- Yuri Arcurs Photography ApSDKK 28.4m
- Illux A/SDKK 20.8m
- Eftertid A/SDKK 20m
- Modul Foto ApSDKK 13.6m
- Pixelz Services ApSDKK 12.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.