Innocent ApS
Private limited companyCVR 29601224HellerupActive
Innocent ApS is a private limited company, based in Hellerup, active in wholesale of beer, mineral water, fruit and vegetable juice, founded in 2006. Net profit rose 7% from 2024 to 2025, ending at DKK 3.1m. Equity grew to DKK 20.8m in 2025. Gross profit is higher than that of 85% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 9% (2024 → 2025), to DKK 12.4m.
- Net profit rose 7% (2024 → 2025), to DKK 3.1m.
- Equity rose 18% (2024 → 2025), to DKK 20.8m.
Management and owners, last 24 months
- New in management: Tobias Ekpfadt (director, 09/10/2025).
- Stepped down: Daragh O’Farrell (director, 09/10/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 11,075 | 11,813 | 11,469 | 11,984 | 11,432 | 12,443 | +8.8% |
| Operating profit (EBIT) | 3,648 | 3,694 | 3,411 | 3,213 | 3,734 | 4,188 | +12.2% |
| Profit before tax | 3,277 | 3,585 | 3,066 | −284 | 3,750 | 4,190 | +11.7% |
| Net profit | 2,540 | 2,796 | 2,373 | −150 | 2,925 | 3,129 | +7% |
| Total assets | 36,501 | 43,324 | 110,540 | 49,356 | 44,560 | 41,366 | −7.2% |
| Equity | 9,656 | 12,452 | 14,923 | 14,773 | 17,698 | 20,827 | +17.7% |
| Liabilities | 26,846 | 30,872 | 95,617 | 34,583 | 26,862 | 20,539 | −23.5% |
| Cash and cash equivalents | 8,368 | – | – | – | – | 12,675 | – |
| Average number of employees | 6 | 8 | 8 | 8 | 7 | 7 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 09/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 17/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 12/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
67 companies in the databaseComparison with the other companies in wholesale of beer, mineral water, fruit and vegetable juice based on the latest financial year.
Industry median: gross profit DKK 2.6m, net profit DKK 237k, equity DKK 1.7m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 3,310of 69,742 Better than 95% | No. 5,632of 69,964 Better than 92% |
| Same industry and fewer than 20 employees57 companies in the comparison | No. 5of 57 Better than 93% | No. 4of 57 Better than 95% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 5,040of 24,791 Better than 80% | No. 4,331of 24,909 Better than 83% |
| All companies of type ApS66,508 companies in the comparison | No. 4,611of 66,379 Better than 93% | No. 4,110of 66,505 Better than 94% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of beer, mineral water, fruit and vegetable juice- Innocent ApSDKK 12.4m
- Carlsberg Breweries A/SDKK 40.2bn
- Carlsberg Danmark A/SDKK 2.2bn
- Innocent ApSDKK 3.1m
- Carlsberg Breweries A/SDKK 6.8bn
- Carlsberg Danmark A/SDKK 354.5m
- Innocent ApSDKK 20.8m
- Carlsberg Breweries A/SDKK 21.5bn
- Carlsberg Danmark A/SDKK 743.1m
- Innocent ApS7
- Carlsberg Breweries A/S556
- Carlsberg Danmark A/S554
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Innocent Ltd100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jakob Nikolaj Pless Dahl-Jensen | Director | 14/05/2024 |
| Tobias Ekpfadt | Director | 09/10/2025 |
- Founders
- Innocent Ltd
Former management (6)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Adam Richard Balon | Director | 22/05/2006 | 03/05/2013 |
| James Lewis Davenport | Director | 03/05/2013 | 17/09/2021 |
| Franz Bruckner | Director | 02/10/2019 | 14/05/2024 |
| Eva Kutschera | Director | 02/10/2019 | 19/04/2022 |
| Steffen Hahn | Director | 19/04/2022 | 14/05/2024 |
| Daragh O’Farrell | Director | 14/05/2024 | 09/10/2025 |
Signing rule: Selskabet tegnes af 1 direktør.
Address and production units
1 active production unitsPhilip Heymans Alle 17
2900 Hellerup
Gentofte Municipality · Postcode 2900
Other companies at the address (4)
- Well-come Fitness K/SFitness facilities
- Jolie ApSRestaurants and cafés
- MLA Motors A/SRetail sale of motor vehicles
- Soul of Hair ApSHairdressing and barber salons
| Production unit | Address | Employees | P number |
|---|---|---|---|
| INNOCENT ApS | Philip Heymans Alle 17, 2900 Hellerup | 7 | 1012291651 |
Purpose
Selskabets virksomhedsformål består af følgende aktiviteter i overensstemmelse med gældende love og forskrifter: distribution (gennem eget direkte salgsnet og/eller via et distributør- eller grossistnet), køb, salg, markedsføring, import og eksport af alkoholfrie drikkevarer og fødevarer, herunder (men ikke begrænset til) drikkevarer, vand, koncentreret juice, saftbaser, sirupper, frugtsaft, grøntsagssaft og deres koncentrater, supper, læskedrikke og/eller drikkevarer baseret på frugt, grøntsager, mælk, frø eller planter og på lignende eller beslægtede produkter; re-præsentation og/eller agentur for virksomheder, der opererer inden for de områder, der er relevante for selskabets formål, med henblik på at fremme salget af ovennævnte produkter samt etablering, forvaltning, udvikling og fremme af handelsforbindelserne mellem disse virksomheder og/eller tredjepart, administration og salg af ovennævnte produkter ved hjælp af automatiske automater installeret på virksomheder, skoler, kantiner, lokal-samfund og offentlige steder generelt; administration, salg og distribution, gratis afgivelse af ovennævnte produkter under kampagner, udstillinger, sportslige, salgsfremmende og rekreative arrangementer af enhver art.
The purpose is quoted from the register in Danish.
Changes year by year
26 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesmanagement 2 · accounts 1
- ManagementTobias Ekpfadt appointed director
- ManagementDaragh O’Farrell stepped down as director
- AccountsAnnual report for 2024 published
20245 changesaccounts 1 · management 4
- AccountsAnnual report for 2023 published
- ManagementDaragh O’Farrell appointed director
- ManagementJakob Nikolaj Pless Dahl-Jensen appointed director
- ManagementSteffen Hahn stepped down as director
- ManagementFranz Bruckner stepped down as director
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesaccounts 1 · management 2
- AccountsAnnual report for 2021 published
- ManagementSteffen Hahn appointed director
- ManagementEva Kutschera stepped down as director
20212 changesmanagement 1 · accounts 1
- ManagementJames Lewis Davenport stepped down as director
- AccountsAnnual report for 2020 published
20192 changesmanagement 2
- ManagementEva Kutschera appointed director
- ManagementFranz Bruckner appointed director
20161 changeaddress 1
- AddressMoved to Philip Heymans Alle 17, 2900 Hellerup
20132 changesmanagement 2
- ManagementJames Lewis Davenport appointed director
- ManagementAdam Richard Balon stepped down as director
20081 changeindustry 1
- IndustryIndustry changed to Wholesale of beer, mineral water, fruit and vegetable juice (463410)
20065 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Vesterbrogade 14A, 2. tv, 1620 København V
- IndustryIndustry changed to Engroshandel med frugt- og grønsagssaft mv. (513490)
- FoundedRegistered as INNOCENT ApS
- ManagementAdam Richard Balon appointed director
- OwnershipInnocent Ltd registered as owner (100%)
Related companies
Largest in the industry
- Carlsberg Breweries A/SDKK 40.2bn
- Carlsberg Danmark A/SDKK 2.2bn
- Airshoppen Travel Retail A/SDKK 52.9m
- Junta Holding ApSDKK 50m
- Ambrosia Group ApSDKK 36.4m
- Handelsselskabet H.j. A/SDKK 17.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.