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In-store A/S

Public limited companyCVR 17915541HinnerupActive

In-store A/S is a public limited company, based in Hinnerup, active in office administrative and support activities, founded in 1994. Net profit fell 44% from 2024 to 2025, ending at DKK 895k. With 196 employees, the company is about 49 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 8.7m+0.1% vs. 2024
Net profitDKK 895k−43.5% vs. 2024
EquityDKK 4.1m−10.9% vs. 2024
Employees196latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 44% (2024 → 2025), to DKK 895k.
  • Equity fell 11% (2024 → 2025), to DKK 4.1m.

Employees

  • 14 more employees than a year earlier: 196 (08/2026) against 182 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Office administrative and support activities (821000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for In-store A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,8545,9906,6499,3968,6498,658+0.1%
Profit before tax––––2,0341,151−43.4%
Net profit−225712641,7381,586895−43.5%
Total assets11,85612,1039,84812,69311,46813,926+21.4%
Equity2,9893,5603,4244,8624,6484,143−10.9%
Liabilities8,8678,5406,4197,8316,8209,778+43.4%
Cash and cash equivalents3421,3171,2951,8701,0591,056−0.3%
Average number of employees555153555257+9.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (505 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for In-store A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202417/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202018/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020025009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

505 companies in the database

Comparison with the other companies in office administrative and support activities based on the latest financial year.

Gross profitDKK 8.7mNo. 141 of 498
Better than 72% of the companies in the industry
EquityDKK 4.1mNo. 214 of 505
Better than 58% of the companies in the industry
Number of employees196No. 57 of 505
Better than 89% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 81,918, equity DKK 1.9m, 4 employees.

DKK 100kDKK 1.2mDKK 13.2mDKK 152.1mDKK 775.2mHere
Distribution of gross profit for 425 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 3,920of 4,412
Better than 11%
No. 3,452of 4,466
Better than 23%
Same industry and 50–199 employees21 companies in the comparison
No. 17of 21
Better than 20%
No. 14of 21
Better than 35%
Companies that are at least 30 years old10,276 companies in the comparison
No. 4,466of 10,152
Better than 56%
No. 6,567of 10,275
Better than 36%
All companies of type A/S18,025 companies in the comparison
No. 9,639of 17,786
Better than 46%
No. 12,222of 18,024
Better than 32%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Office administrative and support activities
Gross profit
  1. In-store A/SDKK 8.7m
  2. Edda Group ApSDKK 1.7bn
  3. Vetopia ApSDKK 1.5bn
Net profit
  1. In-store A/SDKK 895k
  2. Edda Group ApS−DKK 87.4m
  3. Vetopia ApS−DKK 361.3m
Equity
  1. In-store A/SDKK 4.1m
  2. Edda Group ApS−DKK 38.7m
  3. Vetopia ApSDKK 170.3m
Employees
  1. In-store A/S196
  2. Edda Group ApS24
  3. Vetopia ApS13

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Ta-logistics A/S100%
In-store A/S

Management

4 active registrations

Executive management

Executive management at In-store A/S
NameRoleAppointed
Thorkil Stæhr AndersenCEO16/04/2018

Board of directors

Board of directors at In-store A/S
NameRoleAppointed
Kim FrimerBoard member18/02/2015
Thorkil Stæhr AndersenBoard member16/04/2018
Annie Stæhr ThomsenChair of the board16/04/2018
Founders
Victor Christoffersen
Former management (22)
Former management at In-store A/S
NameRoleAppointedResigned
Flemming BoysenBoard member01/07/199411/05/2007
Victor ChristoffersenBoard member01/07/199420/04/1995
Victor ChristoffersenDirector01/07/199420/04/1995
Erik JustesenBoard member01/07/199415/11/1995
Sebastian Benjamin Bahn ChristoffersenBoard member01/07/199420/04/1995
Stig Kenneth AndersenBoard member01/07/199427/03/2000
Stig Kenneth AndersenDirector01/07/199405/04/2000
Helen Mimi JannicheBoard member01/07/199420/04/1995
Christer LindrothBoard member01/07/199427/03/2000
Anders NilssonBoard member01/07/199427/03/2000
Per ForsbergChair of the board01/07/199427/03/2000
Annie Stæhr ThomsenBoard member27/03/200015/04/2018
Ebbe LoiborgChair of the board03/05/200218/02/2015
Flemming BoysenDirector01/06/200801/10/2008
Dan JensenCEO01/06/200801/10/2008
Jesper Lennart SørensenCEO01/10/200827/08/2012
Jesper Lennart SørensenBoard member07/09/200927/08/2012
Jørgen BalleBoard member27/08/201226/02/2019
Jørgen BalleDirector27/08/201216/04/2018
Thorkil Stæhr AndersenChair of the board18/02/201515/04/2018
Per VestergaardDirector01/01/201716/04/2018
Dennis Rytter PetersenBoard member16/04/201827/04/2021

Signing rule: Selskabet tegnes af 3 medlemmer af bestyrelsen i forening, af én direktør i forening med 2 bestyrelsesmedlemmer, af den administrerende direktør og et bestyrelsesmedlem i forening eller af den samlede bestyrelse.

Address and production units

2 active production units

Vittenvej 88A
8382 Hinnerup

Favrskov Municipality · Postcode 8382

Other companies at the address (2)

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
IN-STORE A/SVittenvej 88A, Vitten, 8382 Hinnerup1961007504752
COMPNODE DANMARK A/SGammel Kongevej 88, 3. th, 1850 Frederiksberg C11003451290

Purpose

Selskabets formål er at drive virksomhed ved In-store aktiviteter, sampling, merchandising, demonstrationer og rådgivning indenfor markedsføring og handel. Endvidere kapitalanbringelse og finansiering samt investering i og udlejning af fast ejendom.

The purpose is quoted from the register in Danish.

Changes year by year

67 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Office administrative and support activities (821000)
20242 changesaccounts 1 · industry 1
  • Annual report for 2023 published
  • Industry changed to Fotokopiering, dokumentbehandling og anden specialiseret kontorservice (821900)
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · management 1
  • Annual report for 2020 published
  • Dennis Rytter Petersen stepped down as board member
20191 changemanagement 1
  • Jørgen Balle stepped down as board member
20189 changesaddress 1 · management 8
  • Moved to Vittenvej 88A, Vitten, 8382 Hinnerup
  • Thorkil Stæhr Andersen appointed board member
  • Annie Stæhr Thomsen appointed chair of the board
  • Thorkil Stæhr Andersen appointed ceo
  • Dennis Rytter Petersen appointed board member
  • Per Vestergaard stepped down as director
  • Jørgen Balle stepped down as director
  • Thorkil Stæhr Andersen stepped down as chair of the board
  • Annie Stæhr Thomsen stepped down as board member
20172 changesindustry 1 · management 1
  • Industry changed to Other business support service activities n.e.c. (829900)
  • Per Vestergaard appointed director
20153 changesmanagement 3
  • Kim Frimer appointed board member
  • Thorkil Stæhr Andersen appointed chair of the board
  • Ebbe Loiborg stepped down as chair of the board
20124 changesmanagement 4
  • Jørgen Balle appointed director
  • Jørgen Balle appointed board member
  • Jesper Lennart Sørensen stepped down as board member
  • Jesper Lennart Sørensen stepped down as ceo
20091 changemanagement 1
  • Jesper Lennart Sørensen appointed board member
20086 changesindustry 1 · management 5
  • Industry changed to Other advertising activities (731190)
  • Jesper Lennart Sørensen appointed ceo
  • Flemming Boysen stepped down as director
  • Dan Jensen stepped down as ceo
  • Flemming Boysen appointed director
  • Dan Jensen appointed ceo
20072 changesmanagement 1 · address 1
  • Flemming Boysen stepped down as board member
  • Moved to Vittenvej 88-90, Vitten, 8382 Hinnerup
20061 changeownership 1
  • TA-LOGISTICS A/S registered as owner (100%)
20022 changesmanagement 1 · industry 1
  • Ebbe Loiborg appointed chair of the board
  • Industry changed to Vikarbureauer (745020)
20008 changesmanagement 6 · name 1 · address 1
  • Stig Kenneth Andersen stepped down as director
  • Name changed from SEMA GROUP INFODATA A/S to IN-STORE A/S
  • Moved to Vittenvej 88-90, Vitten, 8382 Hinnerup
  • Annie Stæhr Thomsen appointed board member
  • Per Forsberg stepped down as chair of the board
  • Anders Nilsson stepped down as board member
  • Christer Lindroth stepped down as board member
  • Stig Kenneth Andersen stepped down as board member
19981 changename 1
  • Name changed from SEMA GROUP DIRECTKOMPAGNIET A/S to SEMA GROUP INFODATA A/S
19956 changesmanagement 5 · name 1
  • Erik Justesen stepped down as board member
  • Name changed from VICH 4046 A/S to SEMA GROUP DIRECTKOMPAGNIET A/S
  • Sebastian Benjamin Bahn Christoffersen stepped down as board member
  • Victor Christoffersen stepped down as director
  • Helen Mimi Janniche stepped down as board member
  • Victor Christoffersen stepped down as board member
199412 changesfounded 1 · management 11
  • Registered as VICH 4046 A/S
  • Per Forsberg appointed chair of the board
  • Anders Nilsson appointed board member
  • Christer Lindroth appointed board member
  • Flemming Boysen appointed board member
  • Stig Kenneth Andersen appointed director
  • Stig Kenneth Andersen appointed board member
  • Sebastian Benjamin Bahn Christoffersen appointed board member
  • Erik Justesen appointed board member
  • Victor Christoffersen appointed director
  • Helen Mimi Janniche appointed board member
  • Victor Christoffersen appointed board member

Related companies

Same industry in Favrskov

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026.

View in CVRReport a correction