Impulse A/S

Public limited companyCVR 37063061AalborgActive

Impulse A/S is a public limited company, based in Aalborg, active in wholesale of other household goods n.e.c., founded in 2015. Net profit fell 39% from 2024 to 2025, ending at DKK 960k. With 27 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 76% of the companies in the industry in the database.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 13.5m−9.5% vs. 2024

Net profitDKK 960k−39.3% vs. 2024

EquityDKK 12.5m−0.3% vs. 2024

Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 10% (2024 → 2025), to DKK 13.5m.
Net profit fell 39% (2024 → 2025), to DKK 960k.

Employees

1 fewer employees than a year earlier: 27 (07/2026) against 28 (07/2025).

Registrations, last 24 months

01/01/2025: Industry changed to Wholesale of other household goods n.e.c. (464990)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Impulse A/S
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	18,058	20,729	17,931	13,642	14,870	13,455	−9.5%
Operating profit (EBIT)	5,154	7,365	4,782	968	2,256	1,342	−40.5%
Profit before tax	4,759	7,066	4,569	649	2,026	1,234	−39.1%
Net profit	3,707	5,510	3,573	512	1,583	960	−39.3%
Total assets	20,967	30,566	29,941	23,267	24,204	22,926	−5.3%
Equity	7,342	11,852	12,425	10,938	12,521	12,481	−0.3%
Liabilities	13,151	18,096	17,115	11,791	11,175	10,004	−10.5%
Cash and cash equivalents	11	3,388	1,185	120	6	2,089	+32,447.5%
Average number of employees	31	29	–	–	25	23	−8%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (125 companies)

Gross profitMedian, the industry (125 companies)

Signals from the financial statements

calculated from the 2025 figures

Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Impulse A/S
Financial year	Period	Published	Figures for	Documents
2025	01/07/2024 – 30/06/2025	24/11/2025	The company	PDF not statedXBRL
2024	01/07/2023 – 30/06/2024	13/11/2024	The company	PDF XBRL
2023	01/07/2022 – 30/06/2023	27/11/2023	The company	PDF XBRL
2022	01/07/2021 – 30/06/2022	24/11/2022	The company	PDF XBRL
2021	01/07/2020 – 30/06/2021	08/10/2021	The company	PDF XBRL
2020	01/07/2019 – 30/06/2020	03/12/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

125 companies in the database

Comparison with the other companies in wholesale of other household goods n.e.c. based on the latest financial year.

Gross profitDKK 13.5mNo. 30 of 124

Better than 76% of the companies in the industry

EquityDKK 12.5mNo. 42 of 125

Better than 67% of the companies in the industry

Number of employees27No. 18 of 125

Better than 86% of the companies in the industry

Industry median: gross profit DKK 4.3m, net profit DKK 423k, equity DKK 4.9m, 5 employees.

Distribution of gross profit for 118 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 20–49 employees9,922 companies in the comparison	No. 4,608of 9,892 Better than 53%	No. 2,597of 9,922 Better than 74%
Same industry and 20–49 employees15 companies in the comparison	No. 15of 15 Better than 0%	No. 14of 15 Better than 7%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 3,173of 33,588 Better than 91%	No. 3,218of 33,687 Better than 90%
All companies of type A/S18,025 companies in the comparison	No. 7,676of 17,786 Better than 57%	No. 7,878of 18,024 Better than 56%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of other household goods n.e.c.

Gross profit

Impulse A/SDKK 13.5m
Abena A/SDKK 249m
F&H Group A/SDKK 188.7m

Net profit

Impulse A/SDKK 960k
Abena A/S−DKK 36.5m
F&H Group A/S−DKK 59.6m

Equity

Impulse A/SDKK 12.5m
Abena A/SDKK 820.9m
F&H Group A/SDKK 83.7m

Employees

Impulse A/S27
Abena A/S375
F&H Group A/S262

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Elap ApS90%
NHJ Holding 2019 ApS10%

Impulse A/S

Management

4 active registrations

Executive management

Executive management at Impulse A/S
Name	Role	Appointed
Thomas Baastrup	Director	08/09/2015

Board of directors

Board of directors at Impulse A/S
Name	Role	Appointed
Hasse Bjørn Rasmussen	Chair of the board	08/09/2015
Thomas Baastrup	Board member	08/09/2015
Niels Henrik Jørgensen	Board member	01/07/2018

Auditor: Pricewaterhousecoopers Statsautoriseret Revisionspartnerselskab
Founders: Datoselskabet P af 14. september 2015 A/S

Former management (1)

Former management at Impulse A/S
Name	Role	Appointed	Resigned
Palle Herman Nielsen	Board member	08/09/2015	01/07/2018

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, eller af to bestyrelsesmedlemmer i forening, eller af den samlede bestyrelse.

Address and production units

2 active production units

Vesterå 14
9000 Aalborg

Aalborg Municipality · Postcode 9000

Production units
Production unit	Address	Industry	Employees	P number
Vipperød	Skimmedevej 10, 4390 Vipperød	Wholesale of other household goods n.e.c.	18	1020722610
Impulse A/S	Vesterå 14, 2. sal, 9000 Aalborg	Wholesale of other household goods n.e.c.	13	1020702253

Purpose

Selskabets formål er at drive virksomhed med handel samt anden hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

25 registered events

82015

32016

22017

22018

22019

22020

12021

12022

12023

12024

22025

20252 changesaccounts 1 · industry 1

24/11AccountsAnnual report for 2025 published
01/01IndustryIndustry changed to Wholesale of other household goods n.e.c. (464990)

20241 changeaccounts 1

13/11AccountsAnnual report for 2024 published

20231 changeaccounts 1

27/11AccountsAnnual report for 2023 published

20221 changeaccounts 1

24/11AccountsAnnual report for 2022 published

20211 changeaccounts 1

08/10AccountsAnnual report for 2021 published

20202 changesaccounts 1 · address 1

03/12AccountsAnnual report for 2020 published
19/02AddressMoved to Vesterå 14, 2, 9000 Aalborg

20192 changesname 1 · ownership 1

02/09NameName changed from Impulse International A/S to Impulse A/S
01/03OwnershipNHJ Holding 2019 ApS registered as owner (10%)

20182 changesmanagement 2

01/07ManagementNiels Henrik Jørgensen appointed board member
01/07ManagementPalle Herman Nielsen stepped down as board member

20172 changesname 1 · capital 1

14/12NameName changed from Impulse International ApS to Impulse International A/S
30/06CapitalShare capital changed from 1,050,000 DKK to 1,100,000 DKK

20163 changescapital 1 · ownership 2

08/07CapitalShare capital changed from 50,000 DKK to 1,050,000 DKK
08/07OwnershipELAP ApS registered as owner (90%)
07/07OwnershipDatoselskabet P af 14. september 2015 A/S is no longer registered as owner

20158 changesname 1 · address 1 · founded 1 · management 4 · ownership 1

11/09NameName changed from Imp-int ApS to Impulse International ApS
11/09AddressMoved to Vesterå 14, 2, 9000 Aalborg
08/09FoundedRegistered as Imp-int ApS
08/09ManagementPalle Herman Nielsen appointed board member
08/09ManagementHasse Bjørn Rasmussen appointed chair of the board
08/09ManagementThomas Baastrup appointed director
08/09ManagementThomas Baastrup appointed board member
08/09OwnershipDatoselskabet P af 14. september 2015 A/S registered as owner (100%)

Related companies

Same industry in Aalborg

Exportgruppen Helia ApS8 employees
Magni ApS2 employees

See all →

Same people in management

Primodan A/Svia Hasse Bjørn Rasmussen
Lisen.dk A/Svia Palle Herman Nielsen
Gucca.dk A/Svia Hasse Bjørn Rasmussen
Primoreels A/Svia Hasse Bjørn Rasmussen
Hbr Invest ApSvia Hasse Bjørn Rasmussen
KAMretail A/Svia Hasse Bjørn Rasmussen

Largest in the industry

Abena A/SDKK 249m
F&H Group A/SDKK 188.7m
Creativ Company A/SDKK 169.9m
Bent Brandt A/SDKK 131m
Plast 1 A/SDKK 116m
Maki A/SDKK 109.8m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVR Report a correction