CVRdatabase
Menu

ideal shop ApS

Private limited companyCVR 38505262ÅbyhøjActive

ideal shop ApS is a private limited company, based in Åbyhøj, active in it infrastructure, data processing, hosting and related activities, founded in 2017. Net profit fell 58% from 2024 to 2025, ending at DKK 27,272. Equity grew to DKK 169k in 2025. 8 other companies in the database are registered at the same address.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 1.3m−0.4% vs. 2024
Net profitDKK 27,272−58.1% vs. 2024
EquityDKK 169k+19.2% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 58% (2024 → 2025), to DKK 27,272.
  • Equity rose 19% (2024 → 2025), to DKK 169k.

Registrations, last 24 months

  • 14/10/2026: Moved to Ved Lunden 4, 8230 Åbyhøj
  • 10/09/2026: Moved to Trille Lucassens Gade 64, 8220 Brabrand
  • 02/02/2025: Industry changed to IT infrastructure, data processing, hosting and related activities (631000)
  • 01/01/2025: Industry changed to Other distribution of media content (603900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202020212022202320242025
EquityNet profit
Financial figures for ideal shop ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3558831,1101,0561,3271,322−0.4%
Operating profit (EBIT)−594−35568−1408435−57.7%
Profit before tax−595−35665−1478335−58.1%
Net profit−464−27751−1166527−58.1%
Total assets668537439309373425+14%
Equity41914219377142169+19.2%
Liabilities248395247232231256+10.9%
Cash and cash equivalents8752133119195252+29%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (214 companies)

Annual reports

6 financial years
Annual reports for ideal shop ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202317/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202215/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202013/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

214 companies in the database

Comparison with the other companies in it infrastructure, data processing, hosting and related activities based on the latest financial year.

Gross profitDKK 1.3mNo. 147 of 213
Better than 31% of the companies in the industry
EquityDKK 169kNo. 159 of 214
Better than 26% of the companies in the industry
Number of employees3No. 143 of 214
Better than 33% of the companies in the industry

Industry median: gross profit DKK 3.7m, net profit DKK 274k, equity DKK 1.9m, 5 employees.

DKK 100kDKK 1.2mDKK 14.1mDKK 166.8mDKK 867.6mHere
Distribution of gross profit for 195 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 39,425of 69,742
Better than 43%
No. 51,771of 69,964
Better than 26%
Same industry and fewer than 20 employees168 companies in the comparison
No. 105of 168
Better than 38%
No. 116of 168
Better than 31%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 20,833of 33,588
Better than 38%
No. 24,657of 33,687
Better than 27%
All companies of type ApS66,508 companies in the comparison
No. 38,011of 66,379
Better than 43%
No. 47,867of 66,505
Better than 28%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

IT infrastructure, data processing, hosting and related activities
Gross profit
  1. ideal shop ApSDKK 1.3m
  2. Cassin Networks ApSDKK 2bn
  3. Dapsi International ApSDKK 1bn
Net profit
  1. ideal shop ApSDKK 27,272
  2. Cassin Networks ApSDKK 184.1m
  3. Dapsi International ApSDKK 33.1m
Equity
  1. ideal shop ApSDKK 169k
  2. Cassin Networks ApSDKK 16.5bn
  3. Dapsi International ApSDKK 4.5bn
Employees
  1. ideal shop ApS3
  2. Cassin Networks ApS64
  3. Dapsi International ApS49

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Martin Bay Holding ApS50%
  • Lasse Brock Holding ApS33.33%
ideal shop ApS

Management

2 active registrations

Executive management

Executive management at ideal shop ApS
NameRoleAppointed
Martin Bay PedersenCEO13/03/2017
Lasse Rovsing BrockDirector01/11/2017
Founders
Martin Bay Holding ApS

Signing rule: Selskabet tegnes af én direktør eller af den samlede direktion.

Address and production units

1 active production units

Ved Lunden 4
8230 Åbyhøj

Aarhus Municipality · Postcode 8230

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
ideal shop ApSVed Lunden 4, 8230 Åbyhøj31022290254

Purpose

Selskabets formål er at udvikle og vedligeholde webshops.

The purpose is quoted from the register in Danish.

Changes year by year

32 registered events
20263 changesaddress 2 · accounts 1
  • Moved to Ved Lunden 4, 8230 Åbyhøj
  • Moved to Trille Lucassens Gade 64, 8220 Brabrand
  • Annual report for 2025 published
20253 changesaccounts 1 · industry 2
  • Annual report for 2024 published
  • Industry changed to IT infrastructure, data processing, hosting and related activities (631000)
  • Industry changed to Other distribution of media content (603900)
20241 changeaccounts 1
  • Annual report for 2023 published
20233 changesownership 2 · accounts 1
  • Lasse Brock Holding ApS registered as owner (33.33%)
  • Lasse Brock Holding ApS is no longer registered as owner
  • Annual report for 2022 published
20224 changesownership 3 · accounts 1
  • Martin Bay Holding ApS registered as owner (50%)
  • Catharina Christiansen Holding ApS is no longer registered as owner
  • Martin Bay Holding ApS is no longer registered as owner
  • Annual report for 2021 published
202110 changesaccounts 1 · ownership 9
  • Annual report for 2020 published
  • Lasse Rovsing Brock registered as owner (25%)
  • Lasse Rovsing Brock is no longer registered as owner
  • Martin Bay Holding ApS registered as owner (50%)
  • Catharina Christiansen Holding ApS registered as owner (10%)
  • Catharina Baundal Christiansen registered as owner (10%)
  • Catharina Baundal Christiansen is no longer registered as owner
  • Martin Bay Pedersen registered as owner (50%)
  • Martin Bay Pedersen is no longer registered as owner
  • Martin Bay Holding ApS is no longer registered as owner
20201 changename 1
  • Name changed from Shopstart ApS to ideal shop ApS
20181 changeaddress 1
  • Moved to Jyllandsgade 4, 1. mf, 7400 Herning
20176 changesname 1 · management 2 · ownership 2 · founded 1
  • Name changed from ShopStart ApS to Shopstart ApS
  • Lasse Rovsing Brock appointed director
  • Lasse Brock Holding ApS registered as owner (25%)
  • Registered as ShopStart ApS
  • Martin Bay Pedersen appointed ceo
  • Martin Bay Holding ApS registered as owner (66.67%)

Related companies

Same industry in Aarhus

See all →

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction