HR Salg & Service ApS
Private limited companyCVR 40087435ToftlundActive
HR Salg & Service ApS is a private limited company, based in Toftlund, active in wholesale of agricultural machinery, equipment and supplies, founded in 2018. Net profit rose 36% from 2024 to 2025, ending at DKK 939k. Profit has grown three years in a row. Equity grew to DKK 2.7m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 26% (2024 → 2025), to DKK 2.1m.
- Net profit rose 36% (2024 → 2025), to DKK 939k.
- Equity rose 43% (2024 → 2025), to DKK 2.7m.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 539 | 487 | 793 | 1,266 | 1,660 | 2,099 | +26.5% |
| Operating profit (EBIT) | 438 | 291 | 528 | 868 | 909 | 1,231 | +35.5% |
| Profit before tax | 428 | 276 | 513 | 856 | 893 | 1,213 | +35.8% |
| Net profit | 332 | 214 | 399 | 661 | 691 | 939 | +35.9% |
| Total assets | 878 | 1,157 | 1,625 | 1,982 | 2,802 | 4,078 | +45.5% |
| Equity | 380 | 481 | 766 | 1,309 | 1,878 | 2,681 | +42.8% |
| Liabilities | 495 | 663 | 846 | 649 | 903 | 1,387 | +53.6% |
| Cash and cash equivalents | 133 | 0 | 106 | 528 | 281 | 1,499 | +434.2% |
| Average number of employees | 1 | 1 | 1 | – | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 18/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 29/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 05/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 06/01/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 09/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
230 companies in the databaseComparison with the other companies in wholesale of agricultural machinery, equipment and supplies based on the latest financial year.
Industry median: gross profit DKK 6.9m, net profit DKK 958k, equity DKK 6.6m, 10 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 29,936of 69,742 Better than 57% | No. 20,676of 69,964 Better than 70% |
| Same industry and fewer than 20 employees153 companies in the comparison | No. 111of 153 Better than 28% | No. 88of 153 Better than 43% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 16,456of 33,588 Better than 51% | No. 9,067of 33,687 Better than 73% |
| All companies of type ApS66,508 companies in the comparison | No. 29,079of 66,379 Better than 56% | No. 17,080of 66,505 Better than 74% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of agricultural machinery, equipment and supplies- HR Salg & Service ApSDKK 2.1m
- Semler Agro A/SDKK 150m
- TBS Maskinpower ApSDKK 142.9m
- HR Salg & Service ApSDKK 939k
- Semler Agro A/S−DKK 26.3m
- TBS Maskinpower ApS−DKK 2.4m
- HR Salg & Service ApSDKK 2.7m
- Semler Agro A/SDKK 238.2m
- TBS Maskinpower ApSDKK 129.4m
- HR Salg & Service ApS2
- Semler Agro A/S284
- TBS Maskinpower ApS187
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Henrik Meier Rudebeck100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Meier Rudebeck | CEO | 06/12/2018 |
- Founders
- Henrik Meier Rudebeck
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsMarkvænget 111
6520 Toftlund
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HR Salg & Service ApS | Markvænget 111, 6520 Toftlund | 3 | 1024208601 |
Purpose
Selskabets formål er køb og salg af maskiner, reparationer af maskiner samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20192 changesname 1 · capital 1
- NameName changed from HR Salg & Service IVS to HR Salg & Service ApS
- CapitalShare capital changed from 1 DKK to 40,000 DKK
20183 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as HR Salg & Service IVS
- ManagementHenrik Meier Rudebeck appointed ceo
- OwnershipHenrik Meier Rudebeck registered as owner (100%)
Related companies
Same industry in Tønder
- Brøns Maskinforretning ApS35 employees
- Brøns Maskinimport ApS19 employees
- PN Maskiner Drengsted A/S14 employees
- Kumled Maskinservice apS10 employees
- Boi Davidsens Maskinforretning ApS9 employees
- MK Teknik ApS5 employees
Largest in the industry
- Semler Agro A/SDKK 150m
- TBS Maskinpower ApSDKK 142.9m
- Cnh Industrial Danmark A/SDKK 141.4m
- Delaval A/SDKK 133.2m
- Kramp Danmark A/SDKK 119.1m
- Grimme Skandinavien A/SDKK 94.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.