HOW by Charlotte Elsted Aps
Private limited companyCVR 31627303FrederiksbergActive
HOW by Charlotte Elsted Aps is a private limited company, based in Frederiksberg, active in other specialised wholesale n.e.c., founded in 2008. Net profit rose 11% from 2024 to 2025, ending at DKK 114k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 15% (2024 → 2025), to DKK 3.1m.
- Net profit rose 11% (2024 → 2025), to DKK 114k.
- Equity rose 6% (2024 → 2025), to DKK 2.2m.
Employees
- 1 fewer employees than a year earlier: 7 (08/2026) against 8 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other specialised wholesale n.e.c. (468900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,093 | 2,889 | 3,326 | 3,312 | 3,702 | 3,148 | −15% |
| Operating profit (EBIT) | 132 | 806 | 720 | 402 | 146 | 168 | +14.9% |
| Profit before tax | 109 | 790 | 717 | 397 | 141 | 150 | +6.9% |
| Net profit | 91 | 611 | 554 | 301 | 103 | 114 | +10.6% |
| Total assets | 2,653 | 3,614 | 2,906 | 3,173 | 3,154 | 3,185 | +1% |
| Equity | 493 | 1,104 | 1,658 | 1,959 | 2,062 | 2,177 | +5.5% |
| Liabilities | 2,160 | 2,509 | 1,248 | 1,214 | 1,091 | 1,008 | −7.6% |
| Cash and cash equivalents | 93 | 542 | 341 | 443 | 25 | 22 | −13.7% |
| Average number of employees | 8 | 7 | 7 | 8 | 9 | 9 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 26/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 24/03/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 27/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 27/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
224 companies in the databaseComparison with the other companies in other specialised wholesale n.e.c. based on the latest financial year.
Industry median: gross profit DKK 3.1m, net profit DKK 439k, equity DKK 2.6m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 21,664of 69,742 Better than 69% | No. 23,255of 69,964 Better than 67% |
| Same industry and fewer than 20 employees195 companies in the comparison | No. 82of 195 Better than 58% | No. 100of 195 Better than 49% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 12,712of 24,791 Better than 49% | No. 14,117of 24,909 Better than 43% |
| All companies of type ApS66,508 companies in the comparison | No. 21,459of 66,379 Better than 68% | No. 19,495of 66,505 Better than 71% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other specialised wholesale n.e.c.- HOW by Charlotte Elsted ApsDKK 3.1m
- L. Øland Ventilation A/SDKK 145.1m
- Grundfos DK A/SDKK 140.1m
- HOW by Charlotte Elsted ApsDKK 114k
- L. Øland Ventilation A/SDKK 17.2m
- Grundfos DK A/SDKK 26.9m
- HOW by Charlotte Elsted ApsDKK 2.2m
- L. Øland Ventilation A/SDKK 46m
- Grundfos DK A/SDKK 62m
- HOW by Charlotte Elsted Aps7
- L. Øland Ventilation A/S206
- Grundfos DK A/S133
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Charlotte Elsted Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Charlotte Munch Elsted | Director | 14/08/2008 |
- Founders
- Charlotte Elsted Holding ApS
Signing rule: Selskabet ledes af en direktør, der kan tegne selskabet i alle selskabets anliggender.
Address and production units
1 active production unitsDalgas Boulevard 59
2000 Frederiksberg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HOW by Charlotte Elsted Aps | Dalgas Boulevard 59, 2000 Frederiksberg | 7 | 1014649103 |
Purpose
Selskabets primære formål er at drive en gros- og detailhandel med parfumerievarer, kosmetik og hårplejeprodukter og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other specialised wholesale n.e.c. (468900)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changename 1
- NameName changed from HOUSE OF WALDORF ApS to HOW by Charlotte Elsted Aps
20111 changeaddress 1
- AddressMoved to Dalgas Boulevard 59, 2000 Frederiksberg
20096 changesname 1 · ownership 4 · industry 1
- NameName changed from CHARLOTTE ELSTED ApS to HOUSE OF WALDORF ApS
- OwnershipCharlotte Munch Elsted registered as owner (100%)
- OwnershipCharlotte Munch Elsted is no longer registered as owner
- IndustryIndustry changed to Non-specialised wholesale trade (469000)
- OwnershipCHARLOTTE ELSTED HOLDING ApS registered as owner (100%)
- OwnershipCHARLOTTE ELSTED HOLDING ApS is no longer registered as owner
20083 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as CHARLOTTE ELSTED ApS
- ManagementCharlotte Munch Elsted appointed director
- OwnershipCHARLOTTE ELSTED HOLDING ApS registered as owner (100%)
Related companies
Largest in the industry
- L. Øland Ventilation A/SDKK 145.1m
- Grundfos DK A/SDKK 140.1m
- Kirsch Group A/SDKK 130.6m
- Klinger Danmark A/SDKK 84.6m
- R&t Stainless A/SDKK 71.3m
- Joca-Rubæk A/SDKK 66m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.