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Hoppeloppeland A/S

Public limited companyCVR 27514405HerningActive

Hoppeloppeland A/S is a public limited company, based in Herning, active in activities of amusement parks and theme parks, founded in 2004. Net profit rose 8% from 2024 to 2025, ending at DKK 2.2m. With 40 employees, the company is about 8 times larger than the industry median. Gross profit is higher than that of 86% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 9.7m+1.4% vs. 2024
Net profitDKK 2.2m+8.1% vs. 2024
EquityDKK 15.5m+14.4% vs. 2024
Employees40latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1% (2024 → 2025), to DKK 9.7m.
  • Net profit rose 8% (2024 → 2025), to DKK 2.2m.
  • Equity rose 14% (2024 → 2025), to DKK 15.5m.

Employees

  • 1 fewer employees than a year earlier: 40 (08/2026) against 41 (08/2025).

Management and owners, last 24 months

  • New in management: Lars Hejsel (board member, 08/01/2026), Lars Hejsel (director, 08/01/2026) and Dorthe Hejsel (chair of the board, 08/01/2026).
  • Stepped down: Allan Hejsel (director, 08/01/2026), Lars Hejsel (chair of the board, 07/01/2026) and Jette Tværmose Hejsel (board member, 08/01/2026) (+1).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Activities of amusement parks and theme parks (932100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14mDKK 16m202020212022202320242025
EquityNet profit
Financial figures for Hoppeloppeland A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5,3394,0758,5269,4589,5889,723+1.4%
Operating profit (EBIT)3451,3783,2503,4773,1333,252+3.8%
Profit before tax1281,1203,0042,6732,6282,860+8.8%
Net profit968732,3412,0842,0512,218+8.1%
Total assets33,11832,06332,45032,03632,57038,370+17.8%
Equity9,0359,90812,02012,10413,55515,502+14.4%
Liabilities22,32920,15418,30117,59716,45120,352+23.7%
Cash and cash equivalents3136629812784−33.9%
Average number of employees101013131312−7.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (89 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hoppeloppeland A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202510/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202421/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/04/2022The companyPDFXBRL
202001/01/2020 – 31/12/202022/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

89 companies in the database

Comparison with the other companies in activities of amusement parks and theme parks based on the latest financial year.

Gross profitDKK 9.7mNo. 13 of 88
Better than 86% of the companies in the industry
EquityDKK 15.5mNo. 10 of 89
Better than 90% of the companies in the industry
Number of employees40No. 16 of 89
Better than 83% of the companies in the industry

Industry median: gross profit DKK 2m, net profit DKK 50,055, equity DKK 316k, 5 employees.

DKK 100kDKK 704kDKK 5mDKK 34.8mDKK 127.9mHere
Distribution of gross profit for 80 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 5,874of 9,892
Better than 41%
No. 2,170of 9,922
Better than 78%
Same industry and 20–49 employees30 companies in the comparison
No. 3of 30
Better than 93%
No. 1of 30
Better than 100%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,085of 24,791
Better than 75%
No. 5,174of 24,909
Better than 79%
All companies of type A/S18,025 companies in the comparison
No. 9,106of 17,786
Better than 49%
No. 7,105of 18,024
Better than 61%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of amusement parks and theme parks
Gross profit
  1. Hoppeloppeland A/SDKK 9.7m
  2. Legoland ApSDKK 245m
  3. Djurs Sommerland A/SDKK 151.5m
Net profit
  1. Hoppeloppeland A/SDKK 2.2m
  2. Legoland ApSDKK 186.3m
  3. Djurs Sommerland A/SDKK 32m
Equity
  1. Hoppeloppeland A/SDKK 15.5m
  2. Legoland ApSDKK 1.1bn
  3. Djurs Sommerland A/SDKK 323m
Employees
  1. Hoppeloppeland A/S40
  2. Legoland ApS1,702
  3. Djurs Sommerland A/S747

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Hoppeloppeland Holding A/S100%
Hoppeloppeland A/S

Management

4 active registrations

Executive management

Executive management at Hoppeloppeland A/S
NameRoleAppointed
Lars HejselDirector08/01/2026

Board of directors

Board of directors at Hoppeloppeland A/S
NameRoleAppointed
Allan HejselBoard member23/06/2004
Lars HejselBoard member08/01/2026
Dorthe HejselChair of the board08/01/2026
Founders
Allan Hejsel, Lars Hejsel
Former management (8)
Former management at Hoppeloppeland A/S
NameRoleAppointedResigned
Allan HejselDirector23/06/200408/01/2026
Lars HejselChair of the board23/06/200407/01/2026
Jette Tværmose HejselBoard member23/06/200429/01/2007
Dorthe HejselBoard member23/06/200429/01/2007
Nis Jacob HejselBoard member29/01/200703/11/2011
Søren Wagner AndersenBoard member29/01/200704/11/2019
Jette Tværmose HejselBoard member04/11/201908/01/2026
Dorthe HejselBoard member04/11/201907/01/2026

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse i forening.

Address and production units

1 active production units

Åkirkebyvej 10
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unitAddressEmployeesP number
HOPPELOPPELAND A/SÅkirkebyvej 10, 7400 Herning401008576323

Purpose

Selskabets formål er at drive lege- og forlystelsescenter for børn og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

39 registered events
20268 changesaccounts 1 · management 7
  • Annual report for 2025 published
  • Lars Hejsel appointed board member
  • Dorthe Hejsel appointed chair of the board
  • Lars Hejsel appointed director
  • Jette Tværmose Hejsel stepped down as board member
  • Allan Hejsel stepped down as director
  • Dorthe Hejsel stepped down as board member
  • Lars Hejsel stepped down as chair of the board
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Activities of amusement parks and theme parks (932100)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20201 changeaddress 1
  • Moved to Åkirkebyvej 10, 7400 Herning
20196 changesmanagement 3 · ownership 3
  • Jette Tværmose Hejsel appointed board member
  • Dorthe Hejsel appointed board member
  • Søren Wagner Andersen stepped down as board member
  • HOPPELOPPELAND HOLDING A/S registered as owner (100%)
  • Buxton ApS is no longer registered as owner
  • HOPPELOPPELAND HOLDING A/S is no longer registered as owner
20112 changescapital 1 · management 1
  • Share capital changed from 2,000,000 DKK to 1,500,000 DKK
  • Nis Jacob Hejsel stepped down as board member
20081 changeindustry 1
  • Industry changed to Activities of amusement parks and theme parks (932100)
20076 changescapital 1 · management 4 · ownership 1
  • Share capital changed from 1,000,000 DKK to 2,000,000 DKK
  • Søren Wagner Andersen appointed board member
  • Nis Jacob Hejsel appointed board member
  • Dorthe Hejsel stepped down as board member
  • Jette Tværmose Hejsel stepped down as board member
  • Buxton ApS registered as owner (33.33%)
20052 changescapital 1 · ownership 1
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • HOPPELOPPELAND HOLDING A/S registered as owner (50%)
20047 changesindustry 1 · founded 1 · management 5
  • Industry changed to Forlystelsesparker (923300)
  • Registered as HOPPELOPPELAND A/S
  • Lars Hejsel appointed chair of the board
  • Dorthe Hejsel appointed board member
  • Jette Tværmose Hejsel appointed board member
  • Allan Hejsel appointed board member
  • Allan Hejsel appointed director

Related companies

Same industry in Herning

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction