Hooha ApS
Private limited companyCVR 39652285København NActive
Hooha ApS is a private limited company, based in København N, active in retail sale of clothing, founded in 2018. The company made a loss in both 2024 and 2025, most recently DKK 180k. Equity fell to DKK 5,042 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 6% (2024 → 2025), to DKK 603k.
- The loss grew: from DKK 104k to DKK 180k (2024 → 2025).
- Equity fell 97% (2024 → 2025), to DKK 5,042.
Employees
- 1 more employees than a year earlier: 5 (07/2026) against 4 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 243 | 456 | 739 | 951 | 570 | 603 | +5.8% |
| Operating profit (EBIT) | – | 36 | 130 | 166 | −109 | −165 | −51.8% |
| Profit before tax | −97 | 24 | 97 | 123 | −113 | −180 | −59.8% |
| Net profit | −81 | 19 | 71 | 89 | −104 | −180 | −73.3% |
| Total assets | 673 | 689 | 769 | 996 | 747 | 615 | −17.7% |
| Equity | 110 | 129 | 201 | 289 | 185 | 5 | −97.3% |
| Liabilities | – | 555 | 557 | 698 | 562 | 610 | +8.5% |
| Cash and cash equivalents | 165 | 236 | 325 | 225 | 173 | 200 | +15.9% |
| Average number of employees | 2 | 2 | 1 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 97% from 2024 to 2025 (DKK 185k to DKK 5,042).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 1% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 14/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/03/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 07/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 17/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 52,327of 69,742 Better than 25% | No. 59,743of 69,964 Better than 15% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 639of 849 Better than 25% | No. 681of 850 Better than 20% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 26,788of 33,579 Better than 20% | No. 28,231of 33,678 Better than 16% |
| All companies of type ApS66,508 companies in the comparison | No. 50,350of 66,379 Better than 24% | No. 56,042of 66,505 Better than 16% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Hooha ApSDKK 603k
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Hooha ApS−DKK 180k
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Hooha ApSDKK 5,042
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Hooha ApS5
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Daniel Mosbæk Andersen20%
- HooHa Holding ApS66.67%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Knudsen | CEO | 18/06/2018 |
- Founders
- Henrik Knudsen
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsElmegade 20
2200 København N
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Hooha ApS | Elmegade 20, kl. tv, 2200 København N | 5 | 1023713884 |
Purpose
Selskabets formål er at drive virksomhed ved salg af beklædningsgenstande samt hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20193 changescapital 1 · ownership 2
- CapitalShare capital changed from 50,000 DKK to 62,500 DKK
- OwnershipDaniel Mosbæk Andersen registered as owner (20%)
- OwnershipHooHa Holding ApS registered as owner (66.67%)
20186 changesownership 4 · founded 1 · management 1
- OwnershipHooHa Holding ApS is no longer registered as owner
- OwnershipHooHa Holding ApS registered as owner (100%)
- OwnershipHenrik Knudsen is no longer registered as owner
- FoundedRegistered as Hooha ApS
- ManagementHenrik Knudsen appointed ceo
- OwnershipHenrik Knudsen registered as owner (100%)
Related companies
Same industry in København
- H & M Hennes & Mauritz A/S2,767 employees
- INDITEX Danmark A/S481 employees
- Lager 157 ApS220 employees
- Hunkemöller Danmark A/S209 employees
- Gina Tricot A/S198 employees
- Newyorker Danmark ApS105 employees
Same people in management
- Fünf ApSvia Henrik Knudsen
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.