Hoej.dk A/S
Public limited companyCVR 29192715FrederiksbergActive
Hoej.dk A/S is a public limited company, based in Frederiksberg, active in computer programming activities, founded in 2005. Net profit rose 31% from 2024 to 2025, ending at DKK 823k. 26 people are registered in the company's management and ownership.
Key figures · financial year 2025
Gross profitDKK 7.5m−1.7% vs. 2024
Net profitDKK 823k+31% vs. 2024
EquityDKK 13m+6.7% vs. 2024
Employees8latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 2% (2024 → 2025), to DKK 7.5m.
- Net profit rose 31% (2024 → 2025), to DKK 823k.
- Equity rose 7% (2024 → 2025), to DKK 13m.
Employees
- 1 fewer employees than a year earlier: 8 (08/2026) against 9 (08/2025).
Management and owners, last 24 months
- New owners registered: MH Holding Ringkøbing ApS (07/04/2026) and Investeringsselskabet Søndervig ApS (07/04/2026).
- No longer registered as owner: MH Holding Ringkøbing ApS (06/04/2026) and Investeringsselskabet Søndervig ApS (06/04/2026).
Registrations, last 24 months
- 28/05/2026: Share capital changed from 1,999,500 DKK to 1,887,400 DKK
- 26/03/2026: Share capital changed from 1,554,400 DKK to 1,999,500 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 11,114 | 10,588 | 8,804 | 8,772 | 7,638 | 7,508 | −1.7% |
| Operating profit (EBIT) | 2,489 | 2,713 | 1,451 | 1,824 | 1,149 | 1,331 | +15.8% |
| Profit before tax | 2,573 | 2,776 | 1,447 | 1,680 | 816 | 1,064 | +30.3% |
| Net profit | 2,007 | 2,162 | 1,109 | 1,281 | 628 | 823 | +31% |
| Total assets | 21,814 | 20,690 | 21,392 | 23,115 | 23,521 | 23,789 | +1.1% |
| Equity | 6,524 | 8,685 | 9,794 | 11,075 | 12,212 | 13,035 | +6.7% |
| Liabilities | 15,290 | 12,005 | 11,598 | 12,040 | 11,309 | 10,754 | −4.9% |
| Cash and cash equivalents | 17 | 222 | 25 | 384 | 79 | 84 | +6.1% |
| Average number of employees | 18 | 12 | 11 | 10 | 10 | 9 | −10% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 02/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 09/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 25/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 18/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
1,661 companies in the databaseComparison with the other companies in computer programming activities based on the latest financial year.
Gross profitDKK 7.5mNo. 482 of 1,656
Better than 71% of the companies in the industry
EquityDKK 13mNo. 226 of 1,661
Better than 86% of the companies in the industry
Number of employees8No. 503 of 1,661
Better than 70% of the companies in the industry
Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 7,705of 69,742 Better than 89% | No. 7,621of 69,964 Better than 89% |
| Same industry and fewer than 20 employees1,365 companies in the comparison | No. 219of 1,363 Better than 84% | No. 76of 1,365 Better than 95% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 7,381of 24,791 Better than 70% | No. 5,709of 24,909 Better than 77% |
| All companies of type A/S18,025 companies in the comparison | No. 10,270of 17,786 Better than 42% | No. 7,721of 18,024 Better than 57% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Computer programming activitiesGross profit
- Hoej.dk A/SDKK 7.5m
- Stibo Systems A/SDKK 916.6m
- Trackunit ApSDKK 897.1m
Net profit
- Hoej.dk A/SDKK 823k
- Stibo Systems A/SDKK 155.9m
- Trackunit ApSDKK 206.3m
Equity
- Hoej.dk A/SDKK 13m
- Stibo Systems A/SDKK 309.7m
- Trackunit ApSDKK 1.7bn
Employees
- Hoej.dk A/S8
- Stibo Systems A/S201
- Trackunit ApS249
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Mogens G. Nielsen Kolding ApS10%
- MH Holding Ringkøbing ApS20%
- Investeringsselskabet Søndervig ApS10%
Hoej.dk A/S
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Høj | CEO | 01/09/2015 |
| Anne-Birgitte Mathiasson | Director | 01/09/2015 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Martin Høj | Board member | 25/11/2005 |
| Iben Spindborg Winther-Schmidt | Board member | 12/05/2016 |
| Claus Christensen | Chair of the board | 24/02/2017 |
| Paul Roland Roche | Board member | 17/05/2022 |
| Jesper Søndermark | Board member | 23/05/2023 |
- Founders
- Jens Thimmer, Susanne Wivi Høj Henriksen, Kjeld Johnsen Høj, Jesper Søndermark, Mogens Jepsen, Jan Damkier, Hans Jørgen Rex Christensen, Palle Johnsen Høj, Steen-Ove Høj, Katharina Sture Kristensen, Michael Heiberg Sørensen, Kim Westeraa Mathiasen, Luise Høj Rasmussen, Finn Johnsen Høj, Jan Rastrup, Grete Michella Sture Mathiasson, Frank Harry Hansen, Henrik Kristensen, Hanne Rastrup, Unni Winnem Mathiasson, Lone Sørensen, Mogens G. Nielsen Kolding ApS, Askborg Invest 1 ApS, MN Aktieinvest ApS, MH Holding Ringkøbing ApS
Former management (12)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jesper Søndermark | Board member | 25/11/2005 | 30/12/2013 |
| Michael Heiberg Sørensen | Board member | 25/11/2005 | 21/12/2005 |
| Jan Rastrup | Board member | 25/11/2005 | 15/03/2016 |
| Martin Høj | Director | 25/11/2005 | 31/08/2015 |
| Michael Askholm Neumann | Board member | 21/12/2005 | 22/10/2008 |
| Rune Nygaard Bech Pedersen | Chair of the board | 22/10/2008 | 18/03/2014 |
| Mogens Gudmund Nielsen | Board member | 22/10/2008 | 12/05/2016 |
| Nana Emilie Raben Scheibel | Board member | 18/03/2014 | 15/03/2016 |
| Lars Mahler | Chair of the board | 18/03/2014 | 24/02/2017 |
| Thomas Kirk Vilsbøll | Board member | 12/05/2016 | 17/05/2022 |
| Claus Christensen | Board member | 12/05/2016 | 23/02/2017 |
| Jens Bundgaard Poulsen | Board member | 17/05/2022 | 23/05/2023 |
Signing rule: Selskabet tegnes af to direktører i forening eller af et bestyrelsesmedlem i forening med en direktør eller af den samlede bestyrelse
Address and production units
1 active production unitsFalkoner Alle 2
2000 Frederiksberg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HOEJ.DK A/S | Falkoner Alle 2, 2, 2000 Frederiksberg | 8 | 1011866510 |
Purpose
Selskabets formål er udvikling og salg af en annoncegenerator til brug på internettet og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
64 registered events32015
62016
42017
02018
12019
22020
22021
42022
32023
52024
12025
72026
20267 changesaccounts 1 · capital 2 · ownership 4
- AccountsAnnual report for 2025 published
- CapitalShare capital changed from 1,999,500 DKK to 1,887,400 DKK
- OwnershipMH HOLDING RINGKØBING ApS registered as owner (20%)
- OwnershipINVESTERINGSSELSKABET SØNDERVIG ApS registered as owner (10%)
- OwnershipMH HOLDING RINGKØBING ApS is no longer registered as owner
- OwnershipINVESTERINGSSELSKABET SØNDERVIG ApS is no longer registered as owner
- CapitalShare capital changed from 1,554,400 DKK to 1,999,500 DKK
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20245 changesownership 3 · accounts 1 · address 1
- OwnershipUDVIKLINGSSELSKABET VEST D/S 2011 ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
- AddressMoved to Falkoner Alle 2, 2, 2000 Frederiksberg
- OwnershipUDVIKLINGSSELSKABET VEST D/S 2011 ApS registered as owner (5%)
- OwnershipK. A. EJENDOMME ApS is no longer registered as owner
20233 changesaccounts 1 · management 2
- AccountsAnnual report for 2022 published
- ManagementJesper Søndermark appointed board member
- ManagementJens Bundgaard Poulsen stepped down as board member
20224 changesaccounts 1 · management 3
- AccountsAnnual report for 2021 published
- ManagementJens Bundgaard Poulsen appointed board member
- ManagementPaul Roland Roche appointed board member
- ManagementThomas Kirk Vilsbøll stepped down as board member
20212 changesaddress 1 · accounts 1
- AddressMoved to Borupvang 3, 2750 Ballerup
- AccountsAnnual report for 2020 published
20202 changesownership 2
- OwnershipK. A. EJENDOMME ApS registered as owner (5%)
- OwnershipUDVIKLINGSSELSKABET VEST D/S 2011 ApS is no longer registered as owner
20191 changeaddress 1
- AddressMoved to Borupvang 3, 2750 Ballerup
20174 changesaddress 1 · management 3
- AddressMoved to Borupvang 3, 2750 Ballerup
- ManagementClaus Christensen appointed chair of the board
- ManagementLars Mahler stepped down as chair of the board
- ManagementClaus Christensen stepped down as board member
20166 changesmanagement 6
- ManagementThomas Kirk Vilsbøll appointed board member
- ManagementClaus Christensen appointed board member
- ManagementIben Spindborg Winther-Schmidt appointed board member
- ManagementMogens Gudmund Nielsen stepped down as board member
- ManagementNana Emilie Raben Scheibel stepped down as board member
- ManagementJan Rastrup stepped down as board member
20153 changesmanagement 3
- ManagementAnne-Birgitte Mathiasson appointed director
- ManagementMartin Høj appointed ceo
- ManagementMartin Høj stepped down as director
20143 changesmanagement 3
- ManagementNana Emilie Raben Scheibel appointed board member
- ManagementLars Mahler appointed chair of the board
- ManagementRune Nygaard Bech Pedersen stepped down as chair of the board
20131 changemanagement 1
- ManagementJesper Søndermark stepped down as board member
20125 changescapital 1 · ownership 4
- CapitalShare capital changed from 1,460,000 DKK to 1,554,400 DKK
- OwnershipMH HOLDING RINGKØBING ApS registered as owner (15%)
- OwnershipMOGENS G. NIELSEN KOLDING ApS registered as owner (10%)
- OwnershipINVESTERINGSSELSKABET SØNDERVIG ApS registered as owner (5%)
- OwnershipUDVIKLINGSSELSKABET VEST D/S 2011 ApS registered as owner (5%)
20101 changeaddress 1
- AddressMoved to Falkoner Alle 2, 2, 2000 Frederiksberg
20085 changescapital 1 · management 3 · industry 1
- CapitalShare capital changed from 1,315,000 DKK to 1,460,000 DKK
- ManagementRune Nygaard Bech Pedersen appointed chair of the board
- ManagementMogens Gudmund Nielsen appointed board member
- ManagementMichael Askholm Neumann stepped down as board member
- IndustryIndustry changed to Computerprogrammering (620100)
20073 changesaddress 2 · capital 1
- AddressMoved to Center Boulevard 5, 2300 København S
- CapitalShare capital changed from 750,000 DKK to 1,315,000 DKK
- AddressMoved to Kongshøjvej 1, 6950 Ringkøbing
20058 changesmanagement 7 · founded 1
- ManagementMichael Askholm Neumann appointed board member
- ManagementMichael Heiberg Sørensen stepped down as board member
- FoundedRegistered as HOEJ.DK A/S
- ManagementJesper Søndermark appointed board member
- ManagementMichael Heiberg Sørensen appointed board member
- ManagementMartin Høj appointed director
- ManagementJan Rastrup appointed board member
- ManagementMartin Høj appointed board member
Related companies
Same industry in Frederiksberg
- Fellowmind Denmark A/S506 employees
- Csis Security Group A/S81 employees
- Eksponent ApS40 employees
- Amc-consult A/S34 employees
- Encodify A/S23 employees
- Cabana ApS18 employees
Same people in management
- Vestas Wind Systems A/Svia Jesper Søndermark
- AL Sydbank A/Svia Claus Christensen
- Det Nordjyske Mediehus A/Svia Claus Christensen
- Jfm A/Svia Jens Bundgaard Poulsen
- Falck Healthcare A/Svia Thomas Kirk Vilsbøll
- Trackunit ApSvia Claus Christensen
Largest in the industry
- Stibo Systems A/SDKK 916.6m
- Trackunit ApSDKK 897.1m
- twoday Danmark A/SDKK 672.1m
- SAS Institute A/SDKK 544.2m
- Dalux ApSDKK 505m
- Fellowmind Denmark A/SDKK 480m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.