Hobby-haven ApS
Private limited companyCVR 29922438HasselagerActive
Hobby-haven ApS is a private limited company, based in Hasselager, active in retail sale of flowers and plants, founded in 2006. The company made a loss in both 2024 and 2025, most recently DKK 468k. With 16 employees, the company is about 5 times larger than the industry median. Equity fell to DKK 542k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 11% (2024 → 2025), to DKK 3.5m.
- The loss got smaller: from DKK 786k to DKK 468k (2024 → 2025).
- Equity fell 46% (2024 → 2025), to DKK 542k.
Employees
- 1 fewer employees than a year earlier: 16 (08/2026) against 17 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of flowers and plants (477610)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,889 | 4,350 | 2,553 | 3,078 | 3,185 | 3,546 | +11.3% |
| Operating profit (EBIT) | – | 591 | −1,918 | −1,067 | −718 | −392 | +45.3% |
| Profit before tax | – | 556 | −1,950 | −1,090 | −782 | −471 | +39.8% |
| Net profit | 1,275 | 724 | −1,521 | −850 | −786 | −468 | +40.5% |
| Total assets | 5,324 | 6,134 | 4,864 | 4,552 | 4,390 | 4,238 | −3.5% |
| Equity | 3,442 | 4,166 | 2,645 | 1,795 | 1,009 | 542 | −46.3% |
| Liabilities | 1,882 | 1,968 | 2,219 | 2,757 | 3,381 | 3,696 | +9.3% |
| Cash and cash equivalents | 1,705 | 1,359 | 112 | 99 | 87 | 70 | −19.6% |
| Average number of employees | 9 | 10 | 12 | 11 | 9 | 9 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 4 years in a row
Net result has been negative in 2022–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 46% from 2024 to 2025 (DKK 1m to DKK 542k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 12/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 26/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
214 companies in the databaseComparison with the other companies in retail sale of flowers and plants based on the latest financial year.
Industry median: gross profit DKK 1.5m, net profit DKK 56,066, equity DKK 274k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 19,372of 69,742 Better than 72% | No. 41,221of 69,964 Better than 41% |
| Same industry and fewer than 20 employees182 companies in the comparison | No. 16of 182 Better than 92% | No. 53of 182 Better than 71% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 11,922of 24,791 Better than 52% | No. 20,284of 24,909 Better than 19% |
| All companies of type ApS66,508 companies in the comparison | No. 19,290of 66,379 Better than 71% | No. 37,135of 66,505 Better than 44% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of flowers and plants- Hobby-haven ApSDKK 3.5m
- Plantorama A/SDKK 180.7m
- Interflora Danmark A/SDKK 55.5m
- Hobby-haven ApS−DKK 468k
- Plantorama A/SDKK 6.5m
- Interflora Danmark A/SDKK 25.1m
- Hobby-haven ApSDKK 542k
- Plantorama A/SDKK 62.7m
- Interflora Danmark A/SDKK 39.3m
- Hobby-haven ApS16
- Plantorama A/S780
- Interflora Danmark A/S36
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Fme Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Marianna Eskesen | Director | 30/11/2010 |
- Founders
- Havecentret Hobbyhaven ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Uffe Jørgensen | Director | 18/09/2006 | 30/11/2010 |
Signing rule: Selskabet tegnes af den samlede direktion
Address and production units
2 active production unitsMøllebakken 52A
8361 Hasselager
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HOBBY-HAVEN ApS | Møllebakken 52A, 8361 Hasselager | 2 | 1012618170 |
| Foodtruck | Møllebakken 52A, 8361 Hasselager | – | 1025244326 |
Purpose
Selskabets formål er handel med planter og haveartikler samt planteskolevirksomhed og al anden i forbindelse hermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of flowers and plants (477610)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20122 changesaddress 1 · ownership 1
- AddressMoved to Møllebakken 52A, 8361 Hasselager
- OwnershipFME HOLDING ApS registered as owner (100%)
20102 changesmanagement 2
- ManagementMarianna Eskesen appointed director
- ManagementUffe Jørgensen stepped down as director
20071 changeindustry 1
- IndustryIndustry changed to Planteforhandlere og havecentre (524880)
20062 changesfounded 1 · management 1
- FoundedRegistered as HOBBY-HAVEN ApS
- ManagementUffe Jørgensen appointed director
Related companies
Same industry in Aarhus
- Plantorama A/S780 employees
- Billigblomst Aarhus ApS45 employees
- Alexandra Blomster ApS16 employees
- De 4 Årstider - Ceres Byen ApS14 employees
- Billigblomst Grindsted ApS7 employees
- De 4 Årstider - Nicolinehus ApS7 employees
Same people in management
- Home & Garden AMBAvia Marianna Eskesen
Largest in the industry
- Plantorama A/SDKK 180.7m
- Interflora Danmark A/SDKK 55.5m
- Jespers Planteskole, Holstebro A/SDKK 51.5m
- Gamst Blomster ApSDKK 38.8m
- Bødkeriet A/SDKK 21.6m
- Ancher's Havecenter ApSDKK 19.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.