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Hit Media ApS

Private limited companyCVR 28860609VodskovActive

Hit Media ApS is a private limited company, based in Vodskov, active in media representation, founded in 2005. Equity was negative at the end of 2025 (−DKK 2.1m). The company made a loss in both 2024 and 2025, most recently DKK 743k.

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Key figures · financial year 2025

Gross profit−DKK 101k−132.8% vs. 2024
Net profit−DKK 743k−161.1% vs. 2024
Equity−DKK 2.1m−55.3% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 133% (2024 → 2025), to −DKK 101k.
  • The loss grew: from DKK 285k to DKK 743k (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2.5m−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500k202020212022202320242025
EquityNet profit
Financial figures for Hit Media ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit152355770461307−101−132.8%
Operating profit (EBIT)−214−12393−113−315−725−130.2%
Profit before tax−239−41360−159−365−762−108.9%
Net profit−187−32280−154−285−743−161.1%
Total assets38038881782842946−89.4%
Equity−1,153−1,185−905−1,059−1,343−2,086−55.3%
Liabilities1,5331,5731,7211,8871,7722,132+20.3%
Cash and cash equivalents969113841912518−85.7%
Average number of employees1111220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.1m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hit Media ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202428/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202203/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profit−DKK 101kNo. 41 of 41
Better than 0% of the companies in the industry
Equity−DKK 2.1mNo. 39 of 41
Better than 5% of the companies in the industry
Number of employees2No. 31 of 41
Better than 25% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7m
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 65,959of 69,742
Better than 5%
No. 68,292of 69,964
Better than 2%
Same industry and fewer than 20 employees30 companies in the comparison
No. 30of 30
Better than 0%
No. 28of 30
Better than 7%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 23,516of 24,791
Better than 5%
No. 24,457of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 63,316of 66,379
Better than 5%
No. 64,824of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. Hit Media ApS−DKK 101k
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. Hit Media ApS−DKK 743k
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. Hit Media ApS−DKK 2.1m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. Hit Media ApS2
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Hit Media ApS

Management

1 active registrations

Executive management

Executive management at Hit Media ApS
NameRoleAppointed
Jacob MogensenCEO28/06/2005
Founders
Jacob Mogensen

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Kidholm 12
9310 Vodskov

Aalborg Municipality · Postcode 9310

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
HIT MEDIA ApSKidholm 12, 9310 Vodskov21012181740

Purpose

Selskabets formål er at sælge reklame via internettet og anden dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Media representation (731200)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Kidholm 12, 9310 Vodskov
20181 changeaddress 1
  • Moved to Kidholm 12, 9310 Vodskov
20131 changeaddress 1
  • Moved to Algade 44, 2, 9000 Aalborg
20091 changeaddress 1
  • Moved to Kidholm 12, 9310 Vodskov
20081 changeindustry 1
  • Industry changed to Media representation (731200)
20061 changeownership 1
  • HOLDING51 ApS registered as owner (100%)
20052 changesfounded 1 · management 1
  • Registered as HIT MEDIA ApS
  • Jacob Mogensen appointed ceo

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction