HeRoed's ApS
Private limited companyCVR 37942782HorsensActive
HeRoed's ApS is a private limited company, based in Horsens, active in investment on own account, founded in 2016. The company went from a profit in 2024 to a loss of DKK 119k in 2025. With 35 employees, the company is about 35 times larger than the industry median. Equity fell to DKK 321k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 24% (2024 → 2025), to DKK 2.5m.
- Net profit went from a profit of DKK 127k to a loss of DKK 119k (2024 → 2025).
- Equity fell 44% (2024 → 2025), to DKK 321k.
Registrations, last 24 months
- 29/10/2025: Industry changed to Investment on own account (649910)
- 29/10/2025: Moved to Langgade 33B, Lund, 8700 Horsens
- 29/10/2025: Name changed from Henrik Jakobsen, 703 Brædstrup ApS to HeRoed's ApS
- 01/01/2025: Industry changed to Retail sale of groceries in discount supermarkets (471130)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,648 | 2,615 | 2,684 | 2,915 | 3,277 | 2,499 | −23.7% |
| Operating profit (EBIT) | 505 | 150 | 158 | 160 | 256 | 38 | −85.3% |
| Profit before tax | 422 | 50 | 61 | 66 | 164 | −108 | −166% |
| Net profit | 329 | 39 | 47 | 51 | 127 | −119 | −193.7% |
| Total assets | 3,276 | 3,386 | 3,473 | 3,640 | 4,576 | 358 | −92.2% |
| Equity | 566 | 548 | 455 | 448 | 575 | 321 | −44.2% |
| Cash and cash equivalents | 1,090 | 1,020 | 493 | 1,072 | 1,984 | 0 | −100% |
| Average number of employees | 7 | 7 | 6 | 8 | 8 | 7 | −12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 44% from 2024 to 2025 (DKK 575k to DKK 321k).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 21/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 27/04/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 18/03/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
655 companies in the databaseComparison with the other companies in investment on own account based on the latest financial year.
Industry median: gross profit −DKK 36,065, net profit DKK 364k, equity DKK 22.5m, 1 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 8,972of 9,892 Better than 9% | No. 8,502of 9,922 Better than 14% |
| Same industry and 20–49 employees16 companies in the comparison | No. 8of 14 Better than 46% | No. 14of 16 Better than 13% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 14,806of 33,588 Better than 56% | No. 22,172of 33,687 Better than 34% |
| All companies of type ApS66,508 companies in the comparison | No. 25,736of 66,379 Better than 61% | No. 42,633of 66,505 Better than 36% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Investment on own account- HeRoed's ApSDKK 2.5m
- Obton A/SDKK 876.4m
- MS2 Holding ApSDKK 841.3m
- HeRoed's ApS−DKK 119k
- Obton A/SDKK 463.9m
- MS2 Holding ApSDKK 136.9m
- HeRoed's ApSDKK 321k
- Obton A/S−DKK 219.2m
- MS2 Holding ApSDKK 1.2bn
- HeRoed's ApS35
- Obton A/S11
- MS2 Holding ApS7
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Henrik Roed Jakobsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Henrik Roed Jakobsen | Director | 01/09/2016 |
- Founders
- Rema Danmark Butik ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Torben Lennart Sørensen | Director | 12/08/2016 | 01/09/2016 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsLanggade 33B
8700 Horsens
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HeRoed's ApS | Langgade 33B, Lund, 8700 Horsens | 35 | 1021675438 |
Purpose
Selskabets formål er formuepleje
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20255 changesname 1 · address 1 · industry 2 · accounts 1
- NameName changed from Henrik Jakobsen, 703 Brædstrup ApS to HeRoed's ApS
- AddressMoved to Langgade 33B, Lund, 8700 Horsens
- IndustryIndustry changed to Investment on own account (649910)
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of groceries in discount supermarkets (471130)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20169 changesownership 3 · name 1 · address 1 · management 3 · founded 1
- OwnershipHenrik Roed Jakobsen registered as owner (100%)
- OwnershipREMA DANMARK BUTIK ApS is no longer registered as owner
- NameName changed from REMA 5 ApS to Henrik Jakobsen, 703 Brædstrup ApS
- AddressMoved to Stationspladsen 17, 8740 Brædstrup
- ManagementHenrik Roed Jakobsen appointed director
- ManagementTorben Lennart Sørensen stepped down as director
- FoundedRegistered as REMA 5 ApS
- ManagementTorben Lennart Sørensen appointed director
- OwnershipREMA DANMARK BUTIK ApS registered as owner (100%)
Related companies
Same industry in Horsens
- Værsø Invest ApS7 employees
- Holdingselskabet Løvbjerg A/S5 employees
- Arm af 20/8 1959 A/S4 employees
- Hammergaard ApS2 employees
- SR af 1.10 2025 ApS2 employees
- Julen Varer Lige Til Påske ApS2 employees
Same people in management
- Jacobsens Bakery Ltd A/Svia Torben Lennart Sørensen
- Mikkel Holdt, 997 Valby ApSvia Torben Lennart Sørensen
- Niclas Just, 851 Rosenørnsallé ApSvia Torben Lennart Sørensen
- Kasper Hvass, 402 Risskov ApSvia Torben Lennart Sørensen
- Jesper Nielsen, 440 Helsingør ApSvia Torben Lennart Sørensen
- Christian De Castro, 984 Kvistgård ApSvia Torben Lennart Sørensen
Largest in the industry
- Obton A/SDKK 876.4m
- MS2 Holding ApSDKK 841.3m
- Kapitalen ApSDKK 354.6m
- Link Top Holding A/SDKK 261.4m
- Travelheart Family A/SDKK 256.3m
- NavisionGroup ApSDKK 230m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.