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Hero Denmark ApS

Private limited companyCVR 36088974ValbyActive

Hero Denmark ApS is a private limited company, based in Valby, active in non-specialised wholesale of food, beverages and tobacco, founded in 2014. Net profit fell 43% from 2024 to 2025, ending at DKK 3.6m. With 25 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 82% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 36.6m+21.3% vs. 2024
Net profitDKK 3.6m−42.5% vs. 2024
EquityDKK 39m+10% vs. 2024
Employees25latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 21% (2024 → 2025), to DKK 36.6m.
  • Net profit fell 43% (2024 → 2025), to DKK 3.6m.
  • Equity rose 10% (2024 → 2025), to DKK 39m.

Employees

  • 1 fewer employees than a year earlier: 25 (07/2026) against 26 (07/2025).

Management and owners, last 24 months

  • New in management: Eva Kristina Caroline Af Kleen (board member, 30/06/2025), Matilde Høite Mortensen (director, 11/08/2025) and Andreas Gunnar Olofsson (chair of the board, 06/11/2025) (+1).
  • Stepped down: Anita Elisabeth Björnström (board member, 30/06/2025), Jim Frandsen (director, 11/08/2025) and Jim Frandsen (chair of the board, 29/10/2025) (+2).

Registrations, last 24 months

  • 01/10/2025: Name changed from SEMPER DANMARK ApS to Hero Denmark ApS

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35mDKK 40m202020212022202320242025
EquityNet profit
Financial figures for Hero Denmark ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit21,41523,63122,90728,03830,13036,554+21.3%
Operating profit (EBIT)5,3767,6045,4876,8206,9426,603−4.9%
Profit before tax5,1067,2745,3746,8086,9326,408−7.6%
Net profit3,9825,7943,9454,6036,1913,560−42.5%
Total assets41,43436,04048,62068,49958,12359,303+2%
Equity14,91220,70624,65129,25335,44539,005+10%
Liabilities26,49415,31923,96939,24622,67820,274−10.6%
Cash and cash equivalents18,5508,36112,59027,25425,87010,375−59.9%
Average number of employees191921232326+13%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
Gross profitMedian, the industry (156 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hero Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202302/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

156 companies in the database

Comparison with the other companies in non-specialised wholesale of food, beverages and tobacco based on the latest financial year.

Gross profitDKK 36.6mNo. 29 of 154
Better than 82% of the companies in the industry
EquityDKK 39mNo. 26 of 156
Better than 84% of the companies in the industry
Number of employees25No. 34 of 156
Better than 79% of the companies in the industry

Industry median: gross profit DKK 4.9m, net profit DKK 455k, equity DKK 3.8m, 5 employees.

DKK 121kDKK 1.3mDKK 14.6mDKK 159.9mDKK 790.1mHere
Distribution of gross profit for 147 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 887of 9,892
Better than 91%
No. 916of 9,922
Better than 91%
Same industry and 20–49 employees14 companies in the comparison
No. 5of 14
Better than 69%
No. 4of 14
Better than 77%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 1,010of 33,588
Better than 97%
No. 1,433of 33,687
Better than 96%
All companies of type ApS66,508 companies in the comparison
No. 1,103of 66,379
Better than 98%
No. 2,573of 66,505
Better than 96%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Non-specialised wholesale of food, beverages and tobacco
Gross profit
  1. Hero Denmark ApSDKK 36.6m
  2. Rema 1000 Danmark A/SDKK 1.8bn
  3. Hørkram Foodservice A/SDKK 927.1m
Net profit
  1. Hero Denmark ApSDKK 3.6m
  2. Rema 1000 Danmark A/SDKK 533.2m
  3. Hørkram Foodservice A/SDKK 120.6m
Equity
  1. Hero Denmark ApSDKK 39m
  2. Rema 1000 Danmark A/SDKK 2.8bn
  3. Hørkram Foodservice A/SDKK 1.5bn
Employees
  1. Hero Denmark ApS25
  2. Rema 1000 Danmark A/S187
  3. Hørkram Foodservice A/S1,299

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Hero Sweden AB100%
Hero Denmark ApS

Management

4 active registrations

Executive management

Executive management at Hero Denmark ApS
NameRoleAppointed
Matilde Høite MortensenDirector11/08/2025

Board of directors

Board of directors at Hero Denmark ApS
NameRoleAppointed
Matilde Høite MortensenBoard member20/08/2021
Eva Kristina Caroline Af KleenBoard member30/06/2025
Andreas Gunnar OlofssonChair of the board06/11/2025
Founders
Thomas Korfix Gjøl-Trønning
Former management (11)
Former management at Hero Denmark ApS
NameRoleAppointedResigned
Witte van CappellenDirector15/09/201429/10/2018
Sebastian SchaefferDirector29/10/201831/08/2021
Troels BojesenBoard member29/05/202020/05/2021
Jim FrandsenBoard member29/05/202019/08/2021
Sebastian SchaefferChair of the board29/05/202020/08/2021
Anita Elisabeth BjörnströmBoard member20/05/202130/06/2025
Jim FrandsenChair of the board20/08/202131/08/2021
Jim FrandsenDirector01/09/202111/08/2025
Jim FrandsenChair of the board27/06/202229/10/2025
Jonas ForsellBoard member27/06/202230/06/2025
Andreas Gunnar OlofssonBoard member29/10/202505/11/2025

Signing rule: Selskabet tegnes af to medlemmer af bestyrelsen i forening eller af et medlem af direktionen sammen med et medlem af bestyrelsen.

Address and production units

1 active production units

Kirsten Walthers Vej 8A
2500 Valby

København Municipality · Postcode 2500

Production units
Production unitAddressEmployeesP number
Hero Denmark ApSKirsten Walthers Vej 8A, 1, 2500 Valby261019696983

Purpose

Selskabets formål er direkte eller indirekte at drive virksomhed gennem handel og markedsføring af fødevarer og anden hermed beslægtet virksomhed indenfor fødevarer.

The purpose is quoted from the register in Danish.

Changes year by year

39 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202511 changesmanagement 9 · name 1 · accounts 1
  • Andreas Gunnar Olofsson appointed chair of the board
  • Andreas Gunnar Olofsson stepped down as board member
  • Andreas Gunnar Olofsson appointed board member
  • Jim Frandsen stepped down as chair of the board
  • Name changed from SEMPER DANMARK ApS to Hero Denmark ApS
  • Matilde Høite Mortensen appointed director
  • Jim Frandsen stepped down as director
  • Annual report for 2024 published
  • Eva Kristina Caroline Af Kleen appointed board member
  • Jonas Forsell stepped down as board member
  • Anita Elisabeth Björnström stepped down as board member
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesaccounts 1 · management 2
  • Annual report for 2021 published
  • Jim Frandsen appointed chair of the board
  • Jonas Forsell appointed board member
202110 changesmanagement 9 · accounts 1
  • Jim Frandsen appointed director
  • Jim Frandsen stepped down as chair of the board
  • Sebastian Schaeffer stepped down as director
  • Jim Frandsen appointed chair of the board
  • Matilde Høite Mortensen appointed board member
  • Sebastian Schaeffer stepped down as chair of the board
  • Jim Frandsen stepped down as board member
  • Annual report for 2020 published
  • Anita Elisabeth Björnström appointed board member
  • Troels Bojesen stepped down as board member
20203 changesmanagement 3
  • Troels Bojesen appointed board member
  • Sebastian Schaeffer appointed chair of the board
  • Jim Frandsen appointed board member
20192 changesaddress 2
  • Moved to Kirsten Walthers Vej 8A, 1, 2500 Valby
  • Moved to Kirsten Walthers Vej 8, 1, 2500 Valby
20183 changesmanagement 2 · industry 1
  • Sebastian Schaeffer appointed director
  • Witte van Cappellen stepped down as director
  • Industry changed to Non-specialised wholesale of food, beverages and tobacco (463900)
20144 changesaddress 1 · founded 1 · management 1 · ownership 1
  • Moved to Sankt Nikolaj Vej 8, 4, 1953 Frederiksberg C
  • Registered as SEMPER DANMARK ApS
  • Witte van Cappellen appointed director
  • Hero Sweden AB registered as owner (100%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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