HelloFresh Nordics ApS

Private limited companyCVR 40333371København SActive

HelloFresh Nordics ApS is a private limited company, based in København S, active in retail sale of groceries in supermarkets and grocery stores, founded in 2019. Net profit fell 85% from 2024 to 2025, ending at DKK 3.4m. Measured by gross profit, it ranks no. 8 of 603 companies in the industry in the database. With 113 employees, the company is about 14 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

RevenueDKK 734.2m−4.7% vs. 2024

Net profitDKK 3.4m−85.3% vs. 2024

EquityDKK 316.6m+1.1% vs. 2024

Employees113latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 15% (2024 → 2025), to DKK 94.8m.
Revenue fell 5% (2024 → 2025), to DKK 734.2m.
Net profit fell 85% (2024 → 2025), to DKK 3.4m.
Equity rose 1% (2024 → 2025), to DKK 316.6m.

Employees

1 fewer employees than a year earlier: 113 (07/2026) against 114 (07/2025).

Management and owners, last 24 months

New in management: Michael Henry Saunders (board member, 19/12/2024), Andreas Alexander Støvring (ceo, 29/04/2025) and Andreas Alexander Støvring (chair of the board, 20/05/2026) (+2).
Stepped down: Kristian Hald (ceo, 29/04/2025), Kristian Hald (board member, 29/04/2025) and Thomas Wartmut Griesel (chair of the board, 20/05/2026) (+3).
New owners registered: HelloFresh New Ventures B.V. (01/01/2026) and HelloFresh SE (10/09/2025).
No longer registered as owner: HelloFresh SE (09/09/2025) and HelloFresh SE (01/01/2026).

Registrations, last 24 months

01/01/2025: Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for HelloFresh Nordics ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	809,082	836,929	770,270	734,185	−4.7%
Gross profit	2,021	29,140	83,848	120,142	111,898	94,791	−15.3%
Operating profit (EBIT)	−11,807	752	25,031	32,623	26,185	7,756	−70.4%
Profit before tax	−12,552	−1,402	20,443	31,746	29,826	4,212	−85.9%
Net profit	−9,792	−1,122	15,808	24,642	23,209	3,403	−85.3%
Total assets	38,051	361,576	366,067	367,218	379,817	398,268	+4.9%
Equity	−9,398	249,495	265,303	289,945	313,154	316,558	+1.1%
Liabilities	47,450	112,080	100,763	77,273	66,662	81,710	+22.6%
Cash and cash equivalents	21,459	111,522	104,229	65,599	9,110	–	–
Average number of employees	32	53	96	119	126	118	−6.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (604 companies)

Gross profitMedian, the industry (604 companies)

Annual reports

6 financial years

Annual reports for HelloFresh Nordics ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	02/07/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	26/06/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	28/06/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	08/06/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	27/06/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	01/07/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

604 companies in the database

Comparison with the other companies in retail sale of groceries in supermarkets and grocery stores based on the latest financial year.

Gross profitDKK 94.8mNo. 8 of 603

Better than 99% of the companies in the industry

EquityDKK 316.6mNo. 5 of 604

Better than 99% of the companies in the industry

Number of employees113No. 11 of 604

Better than 98% of the companies in the industry

Industry median: gross profit DKK 3.6m, net profit DKK 66,737, equity DKK 2.1m, 8 employees.

Distribution of gross profit for 593 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 50–199 employees4,467 companies in the comparison	No. 749of 4,412 Better than 83%	No. 225of 4,466 Better than 95%
Same industry and 50–199 employees138 companies in the comparison	No. 3of 138 Better than 99%	No. 1of 138 Better than 100%
Companies that are between 5 and 14 years old33,679 companies in the comparison	No. 356of 33,579 Better than 99%	No. 272of 33,678 Better than 99%
All companies of type ApS66,508 companies in the comparison	No. 329of 66,379 Better than 100%	No. 363of 66,505 Better than 99%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of groceries in supermarkets and grocery stores

Gross profit

HelloFresh Nordics ApSDKK 94.8m
Coop Danmark A/SDKK 4.7bn
Nemlig.com A/SDKK 465.5m

Net profit

HelloFresh Nordics ApSDKK 3.4m
Coop Danmark A/S−DKK 232m
Nemlig.com A/S−DKK 28.1m

Equity

HelloFresh Nordics ApSDKK 316.6m
Coop Danmark A/SDKK 1.9bn
Nemlig.com A/SDKK 39m

Employees

HelloFresh Nordics ApS113
Coop Danmark A/S14,722
Nemlig.com A/S1,448

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

HelloFresh New Ventures B.V.100%

HelloFresh Nordics ApS

Management

3 active registrations

Executive management

Executive management at HelloFresh Nordics ApS
Name	Role	Appointed
Andreas Alexander Støvring	CEO	29/04/2025

Board of directors

Board of directors at HelloFresh Nordics ApS
Name	Role	Appointed
Michael Henry Saunders	Board member	19/12/2024
Andreas Alexander Støvring	Chair of the board	20/05/2026

Auditor: Pricewaterhousecoopers Statsautoriseret Revisionspartnerselskab
Founders: HelloFresh SE

Former management (9)

Former management at HelloFresh Nordics ApS
Name	Role	Appointed	Resigned
Kristian Hald	Director	26/02/2019	20/12/2021
Thomas Wartmut Griesel	Director	26/02/2019	21/12/2021
Harchandan Singh Krishan	Board member	21/12/2021	22/08/2023
Kristian Hald	CEO	21/12/2021	29/04/2025
Kristian Hald	Board member	21/12/2021	29/04/2025
Thomas Wartmut Griesel	Chair of the board	21/12/2021	20/05/2026
Viktor Laurin Maria Pallua	Board member	22/08/2023	19/12/2024
Andreas Alexander Støvring	Director	20/01/2025	28/04/2025
Andreas Alexander Støvring	Board member	29/04/2025	19/05/2026

Signing rule: Selskabet tegnes af den administrerende direktør i forening med et bestyrelsesmedlem eller af bestyrelsesformanden i forening med et medlem af bestyrelsen.

Address and production units

1 active production units

Artillerivej 90
2300 København S

København Municipality · Postcode 2300

Production units
Production unit	Address	Industry	Employees	P number
HelloFresh Nordics ApS	Artillerivej 90, st, 2300 København S	Retail sale of groceries in supermarkets and grocery stores	111	1024491788

Purpose

Selskabets formål er at drive virksomhed med udvikling, markedsføring, produktion, distribution og salg af fødevarer og anden beslægtet virksomhed samt ledelsesydelser for selskabets datterselskaber. Ledelsesydelser leveres af centrale funktioner såsom økonomi og jura samt af drifts- og marketingteams.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events

52019

22020

82021

12022

32023

32024

102025

62026

20266 changesaccounts 1 · management 3 · ownership 2

02/07AccountsAnnual report for 2025 published
20/05ManagementAndreas Alexander Støvring appointed chair of the board
20/05ManagementThomas Wartmut Griesel stepped down as chair of the board
19/05ManagementAndreas Alexander Støvring stepped down as board member
01/01OwnershipHelloFresh New Ventures B.V. registered as owner (100%)
01/01OwnershipHelloFresh SE is no longer registered as owner

202510 changesownership 2 · accounts 1 · management 6 · industry 1

10/09OwnershipHelloFresh SE registered as owner (100%)
09/09OwnershipHelloFresh SE is no longer registered as owner
26/06AccountsAnnual report for 2024 published
29/04ManagementAndreas Alexander Støvring appointed ceo
29/04ManagementAndreas Alexander Støvring appointed board member
29/04ManagementKristian Hald stepped down as board member
29/04ManagementKristian Hald stepped down as ceo
28/04ManagementAndreas Alexander Støvring stepped down as director
20/01ManagementAndreas Alexander Støvring appointed director
01/01IndustryIndustry changed to Retail sale of groceries in supermarkets and grocery stores (471120)

20243 changesmanagement 2 · accounts 1

19/12ManagementMichael Henry Saunders appointed board member
19/12ManagementViktor Laurin Maria Pallua stepped down as board member
28/06AccountsAnnual report for 2023 published

20233 changesmanagement 2 · accounts 1

22/08ManagementViktor Laurin Maria Pallua appointed board member
22/08ManagementHarchandan Singh Krishan stepped down as board member
08/06AccountsAnnual report for 2022 published

20221 changeaccounts 1

27/06AccountsAnnual report for 2021 published

20218 changescapital 1 · management 6 · accounts 1

21/12CapitalShare capital changed from 50,557 DKK to 101,114 DKK
21/12ManagementThomas Wartmut Griesel appointed chair of the board
21/12ManagementKristian Hald appointed board member
21/12ManagementKristian Hald appointed ceo
21/12ManagementHarchandan Singh Krishan appointed board member
21/12ManagementThomas Wartmut Griesel stepped down as director
20/12ManagementKristian Hald stepped down as director
01/07AccountsAnnual report for 2020 published

20202 changesaddress 1 · capital 1

08/07AddressMoved to Artillerivej 90, st, 2300 København S
31/03CapitalShare capital changed from 50,000 DKK to 50,557 DKK

20195 changesaddress 1 · founded 1 · management 2 · ownership 1

11/04AddressMoved to Fruebjergvej 3, 2100 København Ø
26/02FoundedRegistered as HelloFresh Nordics ApS
26/02ManagementKristian Hald appointed director
26/02ManagementThomas Wartmut Griesel appointed director
26/02OwnershipHelloFresh SE registered as owner (90%)

Related companies

Same industry in København

See all →

Same people in management

Turf Tank ApSvia Kristian Hald

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction