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Hello Retail ApS

Private limited companyCVR 32449743København SVActive

Hello Retail ApS is a private limited company, based in København SV, active in other software publishing, founded in 2009. Equity was negative at the end of 2025 (−DKK 13.9m). The company made a loss in both 2024 and 2025, most recently DKK 5.4m. With 42 employees, the company is about 11 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 36.1m+1.6% vs. 2024
Net profit−DKK 5.4m+10.4% vs. 2024
Equity−DKK 13.9m−63.1% vs. 2024
Employees42latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 2% (2024 → 2025), to DKK 36.1m.
  • The loss got smaller: from DKK 6m to DKK 5.4m (2024 → 2025).

Employees

  • 8 fewer employees than a year earlier: 42 (08/2026) against 50 (08/2025).

Management and owners, last 24 months

  • New in management: Claus Højbjerg Andersen (board member, 17/12/2025).
  • Stepped down: Allan Dam Nielsen (board member, 17/12/2025), Troels Møller Kjems (board member, 27/12/2024) and Frank Clausen (director, 30/09/2025).

Registrations, last 24 months

  • 04/11/2024: Moved to Nelson Mandelas Allé 12, 2450 København SV

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 14m−DKK 12m−DKK 10m−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0202020212022202320242025
EquityNet profit
Financial figures for Hello Retail ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit13,96223,70829,97336,25035,57136,144+1.6%
Operating profit (EBIT)−3,325−3,049−4,138−958−2,868−1,497+47.8%
Profit before tax−3,954−4,038−6,130−3,433−6,116−5,368+12.2%
Net profit−2,601−2,631−4,270−2,737−5,993−5,368+10.4%
Total assets21,03527,31824,93126,73525,52026,032+2%
Equity379247−2,773−2,510−8,503−13,871−63.1%
Cash and cash equivalents1,8523,0996263951,2373,926+217.3%
Average number of employees375464565148−5.9%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35m202020212022202320242025
Gross profitMedian, the industry (499 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 13.9m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 6 years in a row

    Net result has been negative in 2020–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hello Retail ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202228/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202124/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304050607009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

499 companies in the database

Comparison with the other companies in other software publishing based on the latest financial year.

Gross profitDKK 36.1mNo. 40 of 494
Better than 92% of the companies in the industry
Equity−DKK 13.9mNo. 483 of 499
Better than 3% of the companies in the industry
Number of employees42No. 33 of 499
Better than 94% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.

DKK 100kDKK 1.2mDKK 14.1mDKK 168.1mDKK 875.9mHere
Distribution of gross profit for 427 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 911of 9,892
Better than 91%
No. 9,822of 9,922
Better than 1%
Same industry and 20–49 employees64 companies in the comparison
No. 14of 63
Better than 79%
No. 63of 64
Better than 2%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 1,984of 24,791
Better than 92%
No. 24,787of 24,909
Better than 0%
All companies of type ApS66,508 companies in the comparison
No. 1,121of 66,379
Better than 98%
No. 66,234of 66,505
Better than 0%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other software publishing
Gross profit
  1. Hello Retail ApSDKK 36.1m
  2. Milestone Systems A/SDKK 2bn
  3. Visma e-conomic A/SDKK 880.2m
Net profit
  1. Hello Retail ApS−DKK 5.4m
  2. Milestone Systems A/SDKK 183.4m
  3. Visma e-conomic A/SDKK 456.2m
Equity
  1. Hello Retail ApS−DKK 13.9m
  2. Milestone Systems A/SDKK 1.7bn
  3. Visma e-conomic A/SDKK 471.5m
Employees
  1. Hello Retail ApS42
  2. Milestone Systems A/S531
  3. Visma e-conomic A/S456

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Krj Holding Gentofte ApS10%
  • Vækstfonden10%
  • Dico Invest 3 K/S33.33%
  • High Five Holding ApS10%
Hello Retail ApS

Management

5 active registrations

Executive management

Executive management at Hello Retail ApS
NameRoleAppointed
Kasper Refskou JensenCEO19/02/2013

Board of directors

Board of directors at Hello Retail ApS
NameRoleAppointed
Kasper Refskou JensenBoard member19/02/2013
Jesper Genter LohmannChair of the board24/08/2021
Mads Riisager GustafsenBoard member24/08/2021
Claus Højbjerg AndersenBoard member17/12/2025
Founders
Kasper Refskou Jensen, Tuncay Altun, Brian Petersen
Former management (10)
Former management at Hello Retail ApS
NameRoleAppointedResigned
Tuncay AltunDirector15/09/200920/05/2010
Brian PetersenDirector15/09/200919/02/2013
Christian Lindegaard JepsenChair of the board19/02/201318/03/2015
Brian PetersenBoard member19/02/201301/01/2017
Niels Henrik RasmussenChair of the board18/03/201523/08/2021
Jesper Genter LohmannBoard member26/09/201823/08/2021
Niels Henrik RasmussenBoard member24/08/202121/06/2024
Allan Dam NielsenBoard member24/08/202117/12/2025
Troels Møller KjemsBoard member13/02/202327/12/2024
Frank ClausenDirector01/03/202330/09/2025

Signing rule: Selskabet tegnes af formanden for bestyrelsen sammen med ét andet bestyrelsesmedlem eller af formanden for bestyrelsen sammen med den administrerende direktør.

Address and production units

1 active production units

Nelson Mandelas Allé 12
2450 København SV

København Municipality · Postcode 2450

Production units
Production unitAddressEmployeesP number
Hello Retail ApSNelson Mandelas Allé 12, 2450 København SV421015510060

Purpose

Selskabets formål er at udøve virksomhed med internet databehandling og webportal.

The purpose is quoted from the register in Danish.

Changes year by year

74 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20254 changesmanagement 3 · accounts 1
  • Claus Højbjerg Andersen appointed board member
  • Allan Dam Nielsen stepped down as board member
  • Frank Clausen stepped down as director
  • Annual report for 2024 published
20244 changesmanagement 2 · address 1 · accounts 1
  • Troels Møller Kjems stepped down as board member
  • Moved to Nelson Mandelas Allé 12, 2450 København SV
  • Annual report for 2023 published
  • Niels Henrik Rasmussen stepped down as board member
20235 changesaccounts 1 · management 2 · capital 1 · ownership 1
  • Annual report for 2022 published
  • Frank Clausen appointed director
  • Share capital changed from 414,069 DKK to 427,545 DKK
  • Troels Møller Kjems appointed board member
  • NH RASMUSSEN HOLDING II ApS is no longer registered as owner
20222 changescapital 1 · accounts 1
  • Share capital changed from 410,350 DKK to 414,069 DKK
  • Annual report for 2021 published
20219 changescapital 1 · address 1 · management 6 · accounts 1
  • Share capital changed from 404,804 DKK to 410,350 DKK
  • Moved to Skelbækgade 2, 3. tv, 1717 København V
  • Allan Dam Nielsen appointed board member
  • Niels Henrik Rasmussen appointed board member
  • Jesper Genter Lohmann appointed chair of the board
  • Mads Riisager Gustafsen appointed board member
  • Jesper Genter Lohmann stepped down as board member
  • Niels Henrik Rasmussen stepped down as chair of the board
  • Annual report for 2020 published
20206 changescapital 1 · ownership 4 · industry 1
  • Share capital changed from 389,506 DKK to 404,804 DKK
  • HIGH FIVE HOLDING ApS registered as owner (10%)
  • NH RASMUSSEN HOLDING II ApS registered as owner (5%)
  • NH RASMUSSEN HOLDING II ApS is no longer registered as owner
  • HIGH FIVE HOLDING ApS is no longer registered as owner
  • Industry changed to Other software publishing (582900)
20199 changescapital 1 · name 1 · ownership 6 · address 1
  • Share capital changed from 384,381 DKK to 389,506 DKK
  • Name changed from ADDWISH ApS to Hello Retail ApS
  • Dico Invest 3 K/S registered as owner (33.33%)
  • NH RASMUSSEN HOLDING II ApS registered as owner (15%)
  • VÆKSTFONDEN registered as owner (10%)
  • DICO ApS is no longer registered as owner
  • NH RASMUSSEN HOLDING II ApS is no longer registered as owner
  • VÆKSTFONDEN is no longer registered as owner
  • Moved to Vesterbrogade 6D, 9, 1620 København V
201812 changescapital 1 · management 1 · ownership 10
  • Share capital changed from 235,989 DKK to 384,381 DKK
  • Jesper Genter Lohmann appointed board member
  • NH RASMUSSEN HOLDING II ApS registered as owner (20%)
  • VÆKSTFONDEN registered as owner (20%)
  • DICO ApS registered as owner (20%)
  • HIGH FIVE HOLDING ApS registered as owner (15%)
  • KRJ HOLDING GENTOFTE ApS registered as owner (10%)
  • MUNKELY CONSULTING ApS is no longer registered as owner
  • NH RASMUSSEN HOLDING II ApS is no longer registered as owner
  • HIGH FIVE HOLDING ApS is no longer registered as owner
  • KRJ HOLDING GENTOFTE ApS is no longer registered as owner
  • VÆKSTFONDEN is no longer registered as owner
20172 changesownership 1 · management 1
  • MUNKELY CONSULTING ApS registered as owner (5%)
  • Brian Petersen stepped down as board member
20161 changeaddress 1
  • Moved to Vesterbrogade 20, 1. tv, 1620 København V
20157 changescapital 1 · management 2 · ownership 4
  • Share capital changed from 176,000 DKK to 235,989 DKK
  • Niels Henrik Rasmussen appointed chair of the board
  • Christian Lindegaard Jepsen stepped down as chair of the board
  • NH RASMUSSEN HOLDING II ApS registered as owner (33.33%)
  • HIGH FIVE HOLDING ApS registered as owner (20%)
  • KRJ HOLDING GENTOFTE ApS registered as owner (20%)
  • VÆKSTFONDEN registered as owner (10%)
20138 changesaddress 1 · name 1 · capital 1 · management 5
  • Moved to Nørregade 6, bagh, 1165 København K
  • Name changed from GIFTMANAGER ApS to ADDWISH ApS
  • Share capital changed from 126,000 DKK to 176,000 DKK
  • Brian Petersen appointed board member
  • Christian Lindegaard Jepsen appointed chair of the board
  • Kasper Refskou Jensen appointed board member
  • Kasper Refskou Jensen appointed ceo
  • Brian Petersen stepped down as director
20101 changemanagement 1
  • Tuncay Altun stepped down as director
20093 changesfounded 1 · management 2
  • Registered as GIFTMANAGER ApS
  • Brian Petersen appointed director
  • Tuncay Altun appointed director

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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