Heijay ApS
Private limited companyCVR 37213055Aarhus CActive
Heijay ApS is a private limited company, based in Aarhus C, active in serving of alcoholic beverages, founded in 2015. The company made a loss in both 2024 and 2025, most recently DKK 495k. Operations are spread over 3 production units in 3 towns. With 14 employees, the company is about 5 times larger than the industry median.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 101k to DKK 495k (2024 → 2025).
- Equity fell 33% (2024 → 2025), to DKK 1m.
Employees
- 2 fewer employees than a year earlier: 14 (07/2026) against 16 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Serving of alcoholic beverages (563020)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,961 | 1,329 | 1,580 | 5,432 | 1,638 | 1,636 | −0.1% |
| Operating profit (EBIT) | −615 | −565 | 397 | 2,624 | 291 | −445 | −253% |
| Profit before tax | −668 | −610 | 322 | 2,576 | 283 | −875 | −408.7% |
| Net profit | −524 | −476 | 247 | 2,009 | −101 | −495 | −388.3% |
| Total assets | 1,776 | 1,208 | 1,946 | 4,613 | 3,930 | 4,118 | +4.8% |
| Equity | −162 | −637 | −390 | 1,619 | 1,517 | 1,023 | −32.6% |
| Liabilities | 1,937 | 1,846 | 2,336 | 2,954 | 2,060 | – | – |
| Cash and cash equivalents | 513 | 337 | 280 | 1,110 | 945 | 1,543 | +63.3% |
| Average number of employees | 8 | 6 | 4 | 6 | 4 | 5 | +25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2024–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 33% from 2024 to 2025 (DKK 1.5m to DKK 1m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 26/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/08/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 04/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 08/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 16/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 06/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
871 companies in the databaseComparison with the other companies in serving of alcoholic beverages based on the latest financial year.
Industry median: gross profit DKK 994k, net profit DKK 21,523, equity DKK 148k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 35,106of 69,742 Better than 50% | No. 33,381of 69,964 Better than 52% |
| Same industry and fewer than 20 employees703 companies in the comparison | No. 147of 702 Better than 79% | No. 81of 703 Better than 89% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 18,821of 33,588 Better than 44% | No. 15,294of 33,687 Better than 55% |
| All companies of type ApS66,508 companies in the comparison | No. 33,919of 66,379 Better than 49% | No. 29,268of 66,505 Better than 56% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Serving of alcoholic beverages- Heijay ApSDKK 1.6m
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Heijay ApS−DKK 495k
- Old Irish Pub Denmark A/SDKK 9.4m
- Gl24 ApSDKK 5.5m
- Heijay ApSDKK 1m
- Old Irish Pub Denmark A/SDKK 53.1m
- Gl24 ApSDKK 19.9m
- Heijay ApS14
- Old Irish Pub Denmark A/S258
- Gl24 ApS156
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Heino Lee Appel50%
- Jacob Stoffer Appel50%
Subsidiaries are shown only if they are in the database.
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Heino Lee Appel | Director | 05/11/2015 |
| Jacob Stoffer Appel | Director | 05/11/2015 |
- Founders
- Heino Lee Appel, Jacob Stoffer Appel
Signing rule: Virksomheden tegnes af en direktør.
Address and production units
3 active production unitsEwaldsgade 14
8000 Aarhus C
Aarhus Municipality · Postcode 8000
Other companies at the address (1)
- Brocafeen ApSRestaurants and cafés
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Dick Turpin | Skanderborgvej 213, 8260 Viby J | – | 1029884303 |
| Luxury House | Skanderborgvej 16, 8000 Aarhus C | – | 1027322219 |
| Marys Pub | Vedelsgade 69A, st, 7100 Vejle | – | 1031209230 |
Purpose
Selskabets formål er at drive restaurationsvirksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Serving of alcoholic beverages (563020)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · merger 1
- AccountsAnnual report for 2020 published
- MergerMerger registered in CVR
20201 changeaddress 1
- AddressMoved to Ewaldsgade 14, st. tv, 8000 Aarhus C
20191 changeaddress 1
- AddressMoved to Viborgvej 120, st, Hasle, 8210 Aarhus V
20155 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as HEIJAY ApS
- ManagementHeino Lee Appel appointed director
- ManagementJacob Stoffer Appel appointed director
- OwnershipHeino Lee Appel registered as owner (50%)
- OwnershipJacob Stoffer Appel registered as owner (50%)
Related companies
Same industry in Aarhus
- Spilcafeen ApS58 employees
- Clemens Bar ApS35 employees
- Fidels ApS32 employees
- TNL Invest ApS32 employees
- Vesterlauget Ved Vandet Aps31 employees
- GBAR Aarhus ApS30 employees
Same people in management
- Brocafeen ApSvia Jacob Stoffer Appel
- Ewald anno 2023 ApSvia Jacob Stoffer Appel
Largest in the industry
- Old Irish Pub Denmark A/SDKK 69.1m
- Gl24 ApSDKK 42.3m
- Proud Mary ApSDKK 38.9m
- Lkg Night ApSDKK 20.5m
- Hive ApSDKK 15m
- Brus ApSDKK 14.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.