Headbrands ApS
Private limited companyCVR 25316762BallerupActive
Headbrands ApS is a private limited company, based in Ballerup, active in wholesale of perfume and cosmetics, founded in 2013. Net profit rose 23% from 2024 to 2025, ending at DKK 1.1m. Profit has grown three years in a row. Equity grew to DKK 1.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Net profit rose 23% (2024 → 2025), to DKK 1.1m.
- Equity rose 27% (2024 → 2025), to DKK 1.2m.
Employees
- 1 fewer employees than a year earlier: 3 (08/2026) against 4 (08/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,970 | 2,234 | 2,800 | 3,889 | 3,774 | 3,758 | −0.4% |
| Operating profit (EBIT) | 636 | 742 | 995 | 920 | 1,051 | 1,309 | +24.5% |
| Profit before tax | 697 | 719 | 989 | 960 | 1,105 | 1,373 | +24.3% |
| Net profit | 542 | 560 | 765 | 738 | 863 | 1,065 | +23.4% |
| Total assets | 6,849 | 4,580 | 5,010 | 4,640 | 14,977 | 13,570 | −9.4% |
| Equity | 1,758 | 1,118 | 1,383 | 1,121 | 985 | 1,250 | +26.9% |
| Liabilities | 5,091 | 3,462 | 3,627 | 3,518 | 13,992 | 12,320 | −12% |
| Cash and cash equivalents | 3,649 | 1,706 | 983 | 2,024 | 56 | 108 | +91.4% |
| Average number of employees | – | – | – | 4 | 4 | 4 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 9% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
Profit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 17/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/04/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 15/04/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 13/04/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 20/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 16/04/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 18,262of 69,742 Better than 74% | No. 30,669of 69,964 Better than 56% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 33of 98 Better than 67% | No. 52of 98 Better than 47% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 11,004of 33,588 Better than 67% | No. 13,950of 33,687 Better than 59% |
| All companies of type ApS66,508 companies in the comparison | No. 18,263of 66,379 Better than 72% | No. 26,610of 66,505 Better than 60% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Headbrands ApSDKK 3.8m
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Headbrands ApSDKK 1.1m
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Headbrands ApSDKK 1.2m
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Headbrands ApS3
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Headbrands AB100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Fredrik Gelkner | Director | 04/12/2013 |
- Founders
- Fredrik Gelkner
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsLautruphøj 1
2750 Ballerup
Ballerup Municipality · Postcode 2750
Other companies at the address (8)
- Specialisterne ApSYouth schools and continuation schools
- ProjectBinder ApSBusiness and other management consultancy activities
- Xerox A/SWholesale of information and communication equipment
- Revvity Danmark A/SWholesale of medical and hospital supplies
- EDG Industriteknik ApSInstallation of industrial machinery and equipment
| Production unit | Address | Employees | P number |
|---|---|---|---|
| HEADBRANDS ApS | Lautruphøj 1, 2750 Ballerup | 3 | 1018944657 |
Purpose
Selskabets formål er at drive virksomhed med webshop og salg af frisørartikler med heraf afledede aktiviteter og investering.
The purpose is quoted from the register in Danish.
Changes year by year
13 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Lautruphøj 1, 2750 Ballerup
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeaddress 1
- AddressMoved to Gammel Kongevej 1, kl, 1610 København V
20171 changeindustry 1
- IndustryIndustry changed to Wholesale of perfume and cosmetics (464500)
20141 changeindustry 1
- IndustryIndustry changed to Detailhandel med andre varer i.a.n. via internet (479119)
20133 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as HEADBRANDS ApS
- ManagementFredrik Gelkner appointed director
- OwnershipHeadbrands AB registered as owner (100%)
Related companies
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.