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Hags Danmark A/S

Public limited companyCVR 20247401KarlslundeActive

Hags Danmark A/S is a public limited company, based in Karlslunde, active in wholesale of bicycles, sports goods and pleasure boats, founded in 1997. Net profit fell 92% from 2024 to 2025, ending at DKK 180k. Gross profit is higher than that of 78% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 12.6m−19.6% vs. 2024
Net profitDKK 180k−91.9% vs. 2024
EquityDKK 6.7m+2.8% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 20% (2024 → 2025), to DKK 12.6m.
  • Net profit fell 92% (2024 → 2025), to DKK 180k.
  • Equity rose 3% (2024 → 2025), to DKK 6.7m.

Employees

  • 2 more employees than a year earlier: 11 (08/2026) against 9 (08/2025).

Management and owners, last 24 months

  • New in management: Terry David Whooley (board member, 01/04/2025), Bryan Joseph Yeazel (chair of the board, 01/04/2025) and Cary Robert Glay (board member, 01/04/2025) (+2).
  • Stepped down: Michael Adler Pehrson (director, 01/04/2025), Terry David Whooley (chair of the board, 31/03/2025) and Flemming Vincent Vestergaard (board member, 01/04/2025) (+1).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
EquityNet profit
Financial figures for Hags Danmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit14,37321,49916,47416,79515,63012,568−19.6%
Operating profit (EBIT)4,7186,1993,3683,3102,918284−90.3%
Profit before tax4,7226,1503,3693,2772,875242−91.6%
Net profit3,6584,7792,6192,5212,236180−91.9%
Total assets30,39224,65828,25128,20231,72236,163+14%
Equity6,8337,6126,7317,2526,4886,668+2.8%
Liabilities23,55917,04621,51920,95025,23429,456+16.7%
Cash and cash equivalents3,4635,2112,5391,5207,4357,435−0%
Average number of employees91313131311−15.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Hags Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202310/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202212/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202103/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202024/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121409/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 12.6mNo. 31 of 140
Better than 78% of the companies in the industry
EquityDKK 6.7mNo. 52 of 140
Better than 63% of the companies in the industry
Number of employees11No. 36 of 140
Better than 75% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 3,254of 69,742
Better than 95%
No. 11,813of 69,964
Better than 83%
Same industry and fewer than 20 employees114 companies in the comparison
No. 10of 114
Better than 92%
No. 29of 114
Better than 75%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 4,994of 24,791
Better than 80%
No. 8,380of 24,909
Better than 66%
All companies of type A/S18,025 companies in the comparison
No. 7,968of 17,786
Better than 55%
No. 10,357of 18,024
Better than 43%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Hags Danmark A/SDKK 12.6m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Hags Danmark A/SDKK 180k
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Hags Danmark A/SDKK 6.7m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Hags Danmark A/S11
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • HAGS Play AB100%
Hags Danmark A/S

Management

6 active registrations

Executive management

Executive management at Hags Danmark A/S
NameRoleAppointed
Michael Adler PehrsonDirector23/04/2025

Board of directors

Board of directors at Hags Danmark A/S
NameRoleAppointed
Michael Adler PehrsonBoard member01/01/2018
Mark Leslie HoskinsBoard member01/01/2018
Terry David WhooleyBoard member01/04/2025
Bryan Joseph YeazelChair of the board01/04/2025
Cary Robert GlayBoard member01/04/2025
Founders
Gade ApS, Lekolar A/S
Former management (16)
Former management at Hags Danmark A/S
NameRoleAppointedResigned
Jørgen FranckBoard member01/08/199725/09/2002
Niels Lustrup GadeBoard member01/08/199731/12/2017
Niels Lustrup GadeDirector01/08/199731/12/2017
Klaus Lorentz MünterBoard member11/11/199825/09/2002
Lars Kjær BagerBoard member25/09/200208/12/2004
Jørgen Ulrik MathiesenBoard member25/09/200201/06/2011
Mads Weng GadeBoard member02/12/200401/06/2011
Jan Glen Peter JohanssonChair of the board01/06/201118/12/2012
Nils helge Jörgen NilssonChair of the board18/12/201201/10/2014
Lars Erik Magnus AntonssenBoard member01/10/201431/12/2016
Stephen Geoffrey LyonChair of the board01/10/201410/06/2019
Erik LindbladBoard member01/01/201731/12/2017
Michael Adler PehrsonDirector01/01/201801/04/2025
Terry David WhooleyChair of the board10/06/201931/03/2025
Flemming Vincent VestergaardBoard member12/04/202301/04/2025
Mark Leslie HoskinsCEO01/04/202523/04/2025

Signing rule: Selskabet tegnes af en direktør og et medlem af bestyrelsen i forening eller af to medlemmer af bestyrelsen i forening.

Address and production units

1 active production units

Drejergangen 1B
2690 Karlslunde

Greve Municipality · Postcode 2690

Production units
Production unitAddressEmployeesP number
HAGS DANMARK A/SDrejergangen 1B, 2690 Karlslunde111004202396

Purpose

Selskabets formål er at drive handel og industri samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

53 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
202510 changesaccounts 1 · management 9
  • Annual report for 2024 published
  • Michael Adler Pehrson appointed director
  • Mark Leslie Hoskins stepped down as ceo
  • Bryan Joseph Yeazel appointed chair of the board
  • Terry David Whooley appointed board member
  • Cary Robert Glay appointed board member
  • Mark Leslie Hoskins appointed ceo
  • Flemming Vincent Vestergaard stepped down as board member
  • Michael Adler Pehrson stepped down as director
  • Terry David Whooley stepped down as chair of the board
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · management 1
  • Annual report for 2022 published
  • Flemming Vincent Vestergaard appointed board member
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20193 changesmanagement 2 · address 1
  • Terry David Whooley appointed chair of the board
  • Stephen Geoffrey Lyon stepped down as chair of the board
  • Moved to Drejergangen 1B, 2690 Karlslunde
20183 changesmanagement 3
  • Mark Leslie Hoskins appointed board member
  • Michael Adler Pehrson appointed director
  • Michael Adler Pehrson appointed board member
20175 changesmanagement 4 · address 1
  • Erik Lindblad stepped down as board member
  • Niels Lustrup Gade stepped down as board member
  • Niels Lustrup Gade stepped down as director
  • Moved to Drejergangen 1B, 2690 Karlslunde
  • Erik Lindblad appointed board member
20161 changemanagement 1
  • Lars Erik Magnus Antonssen stepped down as board member
20143 changesmanagement 3
  • Stephen Geoffrey Lyon appointed chair of the board
  • Lars Erik Magnus Antonssen appointed board member
  • Nils helge Jörgen Nilsson stepped down as chair of the board
20132 changescapital 1 · ownership 1
  • Share capital changed from 500,000 DKK to 500,001 DKK
  • HAGS Play AB registered as owner (100%)
20122 changesmanagement 2
  • Nils helge Jörgen Nilsson appointed chair of the board
  • Jan Glen Peter Johansson stepped down as chair of the board
20115 changesname 1 · address 1 · management 3
  • Name changed from GADE & CO. A/S to HAGS DANMARK A/S
  • Moved to Lyngbyvej 11, 1. 104, 2100 København Ø
  • Jan Glen Peter Johansson appointed chair of the board
  • Mads Weng Gade stepped down as board member
  • Jørgen Ulrik Mathiesen stepped down as board member
20081 changeindustry 1
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
20042 changesmanagement 2
  • Lars Kjær Bager stepped down as board member
  • Mads Weng Gade appointed board member
20024 changesmanagement 4
  • Lars Kjær Bager appointed board member
  • Jørgen Ulrik Mathiesen appointed board member
  • Klaus Lorentz Münter stepped down as board member
  • Jørgen Franck stepped down as board member
20011 changeaddress 1
  • Moved to Østerfælled Torv 14B, 1. th, 2100 København Ø
19981 changemanagement 1
  • Klaus Lorentz Münter appointed board member
19974 changesfounded 1 · management 3
  • Registered as GADE & CO. A/S
  • Niels Lustrup Gade appointed board member
  • Niels Lustrup Gade appointed director
  • Jørgen Franck appointed board member

Related companies

Same industry in Greve

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction