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Guapas Aps

Private limited companyCVR 40134565Frederiksberg CActive

Guapas Aps is a private limited company, based in Frederiksberg C, active in hairdressing and barber salons, founded in 2019. The company made a loss in both 2024 and 2025, most recently DKK 74,395. Equity grew to DKK 247k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m−8.4% vs. 2024
Net profit−DKK 74,395−6.5% vs. 2024
EquityDKK 247k+1,070.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 1.2m.
  • The loss grew: from DKK 69,844 to DKK 74,395 (2024 → 2025).
  • Equity rose 1,070% (2024 → 2025), to DKK 247k.

Employees

  • 1 fewer employees than a year earlier: 2 (07/2026) against 3 (07/2025).

Management and owners, last 24 months

  • New in management: Jesper Mikkelsen (director, 21/03/2025).
  • Stepped down: Jesper Mikkelsen (director, 26/08/2026).
  • New owners registered: Mila Nastacha Loguercio (28/09/2026) and Jemag Holding ApS (21/03/2025).
  • No longer registered as owner: Mila Nastacha Loguercio (27/09/2026) and Jemag Holding ApS (28/09/2026).

Registrations, last 24 months

  • 28/09/2026: Share capital changed from 80,000 DKK to 40,000 DKK
  • 21/03/2025: Share capital changed from 40,000 DKK to 80,000 DKK
  • 01/01/2025: Industry changed to Hairdressing and barber salons (962100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202020212022202320242025
EquityNet profit
Financial figures for Guapas Aps
202020212022202320242025Change
Revenue1,1811,6772,472not statednot statednot stated–
Gross profit9131,3231,6991,3461,3211,209−8.4%
Operating profit (EBIT)7846190−90−72−94−31%
Profit before tax547148−99−84−98−16.3%
Net profit37−4102−89−70−74−6.5%
Total assets864894867574496485−2.2%
Equity37331809121247+1,070.2%
Liabilities808851683479475239−49.8%
Cash and cash equivalents4419824112499192+93.8%
Average number of employees–––0–2–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (495 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Guapas Aps
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202322/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202229/06/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202124/06/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202023/06/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

495 companies in the database

Comparison with the other companies in hairdressing and barber salons based on the latest financial year.

Gross profitDKK 1.2mNo. 262 of 495
Better than 47% of the companies in the industry
EquityDKK 247kNo. 187 of 495
Better than 62% of the companies in the industry
Number of employees2No. 294 of 495
Better than 41% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 31,822, equity DKK 142k, 3 employees.

DKK 100kDKK 432kDKK 1.9mDKK 8.1mDKK 21.5mHere
Distribution of gross profit for 486 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 41,231of 69,742
Better than 41%
No. 48,911of 69,964
Better than 30%
Same industry and fewer than 20 employees481 companies in the comparison
No. 249of 481
Better than 48%
No. 178of 481
Better than 63%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,652of 33,588
Better than 36%
No. 23,296of 33,687
Better than 31%
All companies of type ApS66,508 companies in the comparison
No. 39,718of 66,379
Better than 40%
No. 44,932of 66,505
Better than 32%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Hairdressing and barber salons
Gross profit
  1. Guapas ApsDKK 1.2m
  2. Rodeo ApSDKK 35m
  3. Frisør Hos Peter ApSDKK 29.6m
Net profit
  1. Guapas Aps−DKK 74,395
  2. Rodeo ApSDKK 341k
  3. Frisør Hos Peter ApSDKK 2.4m
Equity
  1. Guapas ApsDKK 247k
  2. Rodeo ApSDKK 4m
  3. Frisør Hos Peter ApSDKK 5.5m
Employees
  1. Guapas Aps2
  2. Rodeo ApS99
  3. Frisør Hos Peter ApS78

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Mila Nastacha Loguercio100%
Guapas Aps

Management

1 active registrations

Executive management

Executive management at Guapas Aps
NameRoleAppointed
Mila Nastacha LoguercioCEO01/06/2020
Founders
Jemag Invest ApS
Former management (2)
Former management at Guapas Aps
NameRoleAppointedResigned
Jesper MikkelsenCEO03/01/201931/05/2020
Jesper MikkelsenDirector21/03/202526/08/2026

Signing rule: Selskabet tegnes af én direktør

Address and production units

2 active production units

Gammel Kongevej 149
1850 Frederiksberg C

Frederiksberg Municipality · Postcode 1850

Production units
Production unitAddressEmployeesP number
Guapas ApsGammel Kongevej 149, 1850 Frederiksberg C11026243862
Guapas IVSStrandvejen 132, 2. th, 2900 Hellerup11024260824

Purpose

Selskabets formål er at udøve virksomhed indenfor import, handel og service, samt aktiviteter der efter direktionens skøn er i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20266 changescapital 1 · ownership 3 · management 1 · accounts 1
  • Share capital changed from 80,000 DKK to 40,000 DKK
  • Mila Nastacha Loguercio registered as owner (100%)
  • JEMAG HOLDING ApS is no longer registered as owner
  • Mila Nastacha Loguercio is no longer registered as owner
  • Jesper Mikkelsen stepped down as director
  • Annual report for 2025 published
20255 changesaccounts 1 · capital 1 · management 1 · ownership 1 · industry 1
  • Annual report for 2024 published
  • Share capital changed from 40,000 DKK to 80,000 DKK
  • Jesper Mikkelsen appointed director
  • JEMAG HOLDING ApS registered as owner (50%)
  • Industry changed to Hairdressing and barber salons (962100)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20216 changesname 2 · capital 1 · accounts 1 · address 2
  • Name changed from Guapas IVS to Guapas Aps
  • Share capital changed from 2,000 DKK to 40,000 DKK
  • Annual report for 2020 published
  • Moved to Gammel Kongevej 149, 1850 Frederiksberg C
  • Name changed from Mila Loguercio IVS to Guapas IVS
  • Moved to Gammel Kongevej 149, 1850 Frederiksberg C
20206 changesname 1 · address 1 · management 2 · ownership 2
  • Name changed from By Mila Loguercio IVS to Mila Loguercio IVS
  • Moved to Strandvejen 132, 2. th, 2900 Hellerup
  • Mila Nastacha Loguercio appointed ceo
  • Mila Nastacha Loguercio registered as owner (50%)
  • Jesper Mikkelsen stepped down as ceo
  • JEMAG INVEST ApS is no longer registered as owner
20194 changesname 1 · founded 1 · management 1 · ownership 1
  • Name changed from Hår Frederiksberg IVS to By Mila Loguercio IVS
  • Registered as Hår Frederiksberg IVS
  • Jesper Mikkelsen appointed ceo
  • JEMAG INVEST ApS registered as owner (100%)

Related companies

Same industry in Frederiksberg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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