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Frit Valg - Svane Pleje ApS

Private limited companyCVR 35681744NørresundbyActive

Frit Valg - Svane Pleje ApS is a private limited company, based in Nørresundby, active in operation of home help services, founded in 2014. Net profit fell 53% from 2024 to 2025, ending at DKK 848k. Measured by gross profit, it ranks no. 8 of 73 companies in the industry in the database. With 187 employees, the company is about 9 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 63.6m+10.4% vs. 2024
Net profitDKK 848k−53.1% vs. 2024
EquityDKK 1.7m+17.6% vs. 2024
Employees187latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 63.6m.
  • Net profit fell 53% (2024 → 2025), to DKK 848k.
  • Equity rose 18% (2024 → 2025), to DKK 1.7m.

Employees

  • 14 more employees than a year earlier: 187 (07/2026) against 173 (07/2025).

Registrations, last 24 months

  • 17/03/2025: Moved to Stigsborgvej 36, 1, 9400 Nørresundby
  • 01/01/2025: Industry changed to Operation of home help services (881010)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Frit Valg - Svane Pleje ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit19,89723,12449,90956,66457,60063,572+10.4%
Operating profit (EBIT)687133−1,1841,7432,4141,141−52.7%
Profit before tax56120−1,2921,6282,3091,080−53.2%
Net profit43315−9941,2781,808848−53.1%
Total assets8,56811,61111,50812,2829,66711,283+16.7%
Equity−700−685−1,679−4011,4071,654+17.6%
Liabilities9,26812,23813,11612,6698,2606,629−19.7%
Cash and cash equivalents2,0611,8921,5472,7102,5243,558+41%
Average number of employees4854122130120114−5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Annual reports

6 financial years
Annual reports for Frit Valg - Svane Pleje ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202424/04/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202219/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202020/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05010015020008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in operation of home help services based on the latest financial year.

Gross profitDKK 63.6mNo. 8 of 73
Better than 90% of the companies in the industry
EquityDKK 1.7mNo. 32 of 73
Better than 57% of the companies in the industry
Number of employees187No. 10 of 73
Better than 88% of the companies in the industry

Industry median: gross profit DKK 9.6m, net profit DKK 491k, equity DKK 1.2m, 21 employees.

DKK 137kDKK 1.1mDKK 9.2mDKK 74.9mDKK 304mHere
Distribution of gross profit for 69 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,321of 4,412
Better than 70%
No. 3,807of 4,466
Better than 15%
Same industry and 50–199 employees24 companies in the comparison
No. 1of 24
Better than 100%
No. 17of 24
Better than 30%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 531of 33,588
Better than 98%
No. 12,022of 33,687
Better than 64%
All companies of type ApS66,508 companies in the comparison
No. 525of 66,379
Better than 99%
No. 22,853of 66,505
Better than 66%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Operation of home help services
Gross profit
  1. Frit Valg - Svane Pleje ApSDKK 63.6m
  2. Duos A/SDKK 612.4m
  3. Svane Pleje, Øst ApSDKK 144.2m
Net profit
  1. Frit Valg - Svane Pleje ApSDKK 848k
  2. Duos A/SDKK 2.3m
  3. Svane Pleje, Øst ApSDKK 18.9m
Equity
  1. Frit Valg - Svane Pleje ApSDKK 1.7m
  2. Duos A/SDKK 36.3m
  3. Svane Pleje, Øst ApSDKK 21.5m
Employees
  1. Frit Valg - Svane Pleje ApS187
  2. Duos A/S3,770
  3. Svane Pleje, Øst ApS404

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Frit Valg - Svane Pleje ApS

Management

5 active registrations

Executive management

Executive management at Frit Valg - Svane Pleje ApS
NameRoleAppointed
Tina Birgitte JørgensenDirector11/03/2014

Board of directors

Board of directors at Frit Valg - Svane Pleje ApS
NameRoleAppointed
Poul Erik PetersenBoard member16/07/2018
Tina Birgitte JørgensenBoard member16/07/2018
Henning Nørgaard BlaabjergChair of the board01/07/2019
Per ButtenschønBoard member01/07/2019
Founders
JR Service og Rådgivningscenter ApS
Former management (3)
Former management at Frit Valg - Svane Pleje ApS
NameRoleAppointedResigned
Henning Nørgaard BlaabjergBoard member16/07/201830/06/2019
Jacob Snedker HoydalBoard member16/07/201821/06/2019
Per ButtenschønChair of the board16/07/201830/06/2019

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Stigsborgvej 36
9400 Nørresundby

Aalborg Municipality · Postcode 9400

Open in OpenStreetMap
Production units
Production unitAddressEmployeesP number
FRIT VALG - SVANE PLEJE ApSStigsborgvej 36, 1, 9400 Nørresundby1871019204045

Purpose

Selskabets formål er at udføre privat hjemmepleje, hjemmeservice og erhvervsrengøring samt al dermed beslægtet og afledt virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

37 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · address 1 · industry 1
  • Annual report for 2024 published
  • Moved to Stigsborgvej 36, 1, 9400 Nørresundby
  • Industry changed to Operation of home help services (881010)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Stigsborgvej 36, 1, 9400 Nørresundby
  • Annual report for 2020 published
20199 changesmanagement 5 · ownership 3 · address 1
  • Per Buttenschøn appointed board member
  • Henning Nørgaard Blaabjerg appointed chair of the board
  • Per Buttenschøn stepped down as chair of the board
  • Henning Nørgaard Blaabjerg stepped down as board member
  • Jacob Snedker Hoydal stepped down as board member
  • SVANE BOGDOL HOLDING ApS registered as owner (66.67%)
  • SNEHOY HOLDING ApS is no longer registered as owner
  • SVANE BOGDOL HOLDING ApS is no longer registered as owner
  • Moved to Stigsborgvej 36, 1, 9400 Nørresundby
201812 changesaddress 1 · name 1 · management 5 · ownership 5
  • Moved to Stigsborgvej 36, 1, 9400 Nørresundby
  • Name changed from FRIT VALG - PLEJE OG RENGØRING ApS to FRIT VALG - SVANE PLEJE ApS
  • Per Buttenschøn appointed chair of the board
  • Henning Nørgaard Blaabjerg appointed board member
  • Tina Birgitte Jørgensen appointed board member
  • Poul Erik Petersen appointed board member
  • Jacob Snedker Hoydal appointed board member
  • SVANE BOGDOL HOLDING ApS registered as owner (50%)
  • SNEHOY HOLDING ApS registered as owner (20%)
  • Frit Valg Holding ApS registered as owner (20%)
  • JR SERVICE OG RÅDGIVNINGSCENTER ApS is no longer registered as owner
  • Frit Valg Holding ApS is no longer registered as owner
20174 changesownership 3 · address 1
  • JR SERVICE OG RÅDGIVNINGSCENTER ApS registered as owner (50%)
  • Frit Valg Holding ApS registered as owner (33.33%)
  • JR SERVICE OG RÅDGIVNINGSCENTER ApS is no longer registered as owner
  • Moved to Thistedvej 66, 1, 9400 Nørresundby
20143 changesfounded 1 · management 1 · ownership 1
  • Registered as FRIT VALG - PLEJE OG RENGØRING ApS
  • Tina Birgitte Jørgensen appointed director
  • JR SERVICE OG RÅDGIVNINGSCENTER ApS registered as owner (100%)

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Same industry in Aalborg

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 23/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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