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Friendly PR ApS

Private limited companyCVR 33578423København VActive

Friendly PR ApS is a private limited company, based in København V, active in news agency activities, founded in 2011. After a loss in 2024, the company made a profit of DKK 10,020 in 2025. Measured by gross profit, it ranks no. 10 of 11 companies in the industry in the database. Equity fell to DKK 402k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.6m−7.1% vs. 2024
Net profitDKK 10,020+137.3% vs. 2024
EquityDKK 402k−18.3% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 7% (2024 → 2025), to DKK 1.6m.
  • Net profit went from a loss of DKK 26,847 to a profit of DKK 10,020 (2024 → 2025).
  • Equity fell 18% (2024 → 2025), to DKK 402k.

Employees

  • 1 fewer employees than a year earlier: 3 (08/2026) against 4 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to News agency activities (603100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for Friendly PR ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,3101,7311,7362,2861,7071,585−7.1%
Operating profit (EBIT)232292110450−622+465.1%
Profit before tax228284108450−1320+253.8%
Net profit17321470333−2710+137.3%
Total assets8567666631,153781775−0.7%
Equity345448403619492402−18.3%
Liabilities510317258534289373+29.2%
Cash and cash equivalents430535340781360554+54%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (11 companies)

Annual reports

6 financial years
Annual reports for Friendly PR ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202529/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202429/06/2025The companyPDF not statedXBRL
202301/01/2023 – 31/12/202303/06/2024The companyPDF not statedXBRL
202201/01/2022 – 31/12/202205/07/2023The companyPDF not statedXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDF not statedXBRL
202001/01/2020 – 31/12/202029/03/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

11 companies in the database

Comparison with the other companies in news agency activities based on the latest financial year.

Gross profitDKK 1.6mNo. 10 of 11
Better than 10% of the companies in the industry
EquityDKK 402kNo. 10 of 11
Better than 10% of the companies in the industry
Number of employees3No. 8 of 11
Better than 30% of the companies in the industry

Industry median: gross profit DKK 3.5m, net profit DKK 230k, equity DKK 1.6m, 5 employees.

DKK 441kDKK 1.7mDKK 6.5mDKK 25.2mDKK 61.8mHere
Distribution of gross profit for 11 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 35,759of 69,742
Better than 49%
No. 44,474of 69,964
Better than 36%
Same industry and fewer than 20 employees10 companies in the comparison
No. 9of 10
Better than 11%
No. 9of 10
Better than 11%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 16,806of 24,787
Better than 32%
No. 21,061of 24,905
Better than 15%
All companies of type ApS66,508 companies in the comparison
No. 34,542of 66,379
Better than 48%
No. 40,390of 66,505
Better than 39%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

News agency activities
Gross profit
  1. Friendly PR ApSDKK 1.6m
  2. Ritzaus Bureau A/SDKK 96.8m
  3. Refinitiv Denmark A/SDKK 38.7m
Net profit
  1. Friendly PR ApSDKK 10,020
  2. Ritzaus Bureau A/SDKK 4.1m
  3. Refinitiv Denmark A/SDKK 13.1m
Equity
  1. Friendly PR ApSDKK 402k
  2. Ritzaus Bureau A/SDKK 23.6m
  3. Refinitiv Denmark A/SDKK 61.7m
Employees
  1. Friendly PR ApS3
  2. Ritzaus Bureau A/S145
  3. Refinitiv Denmark A/S16

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Allan Lyhne Skov100%
Friendly PR ApS

Management

1 active registrations

Executive management

Executive management at Friendly PR ApS
NameRoleAppointed
Allan Lyhne SkovDirector10/03/2011
Founders
Allan Lyhne Skov

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Flæsketorvet 38B
1711 København V

København Municipality · Postcode 1711

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
FRIENDLY PR ApSFlæsketorvet 38B, 1711 København V31016736259

Purpose

Selskabets formål er promotion og marketing.

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to News agency activities (603100)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaddress 1 · accounts 1
  • Moved to Flæsketorvet 38B, 1711 København V
  • Annual report for 2022 published
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Wilders Plads 9A, 2. th, 1403 København K
20211 changeaccounts 1
  • Annual report for 2020 published
20181 changeindustry 1
  • Industry changed to Operation of internet portals (639100)
20165 changesownership 5
  • Allan Lyhne Skov registered as owner (100%)
  • MASTER BUILDER ApS is no longer registered as owner
  • Allan Lyhne Skov is no longer registered as owner
  • Rolf Krogsvold is no longer registered as owner
  • Ketil Sveen is no longer registered as owner
20151 changeaddress 1
  • Moved to Vesterbrogade 95H, 1620 København V
20142 changesindustry 1 · address 1
  • Industry changed to Sound recording and music publishing (592000)
  • Moved to Store Kongensgade 72, 1264 København K
20131 changeownership 1
  • MASTER BUILDER ApS registered as owner (20%)
20115 changesfounded 1 · management 1 · ownership 3
  • Registered as FRIENDLY PR ApS
  • Allan Lyhne Skov appointed director
  • Allan Lyhne Skov registered as owner (50%)
  • Rolf Krogsvold registered as owner (15%)
  • Ketil Sveen registered as owner (15%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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