Fresh Choice ApS
Private limited companyCVR 30611225SlangerupActive
Fresh Choice ApS is a private limited company, based in Slangerup, active in wholesale of fruit and vegetables, founded in 2007. Net profit rose 130% from 2024 to 2025, ending at DKK 1.2m. Equity fell to DKK 5.2m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 68% (2024 → 2025), to DKK 2.3m.
- Net profit rose 130% (2024 → 2025), to DKK 1.2m.
- Equity fell 18% (2024 → 2025), to DKK 5.2m.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,241 | 2,242 | 3,072 | 3,424 | 1,384 | 2,320 | +67.6% |
| Operating profit (EBIT) | 1,502 | 1,388 | 2,426 | 2,687 | 605 | 1,542 | +154.9% |
| Profit before tax | 1,487 | 1,420 | 2,442 | 2,709 | 683 | 1,568 | +129.5% |
| Net profit | 1,160 | 1,108 | 1,904 | 2,113 | 532 | 1,222 | +129.7% |
| Total assets | 10,782 | 9,084 | 9,409 | 10,780 | 11,145 | 11,704 | +5% |
| Equity | 9,450 | 7,744 | 6,648 | 6,861 | 6,393 | 5,215 | −18.4% |
| Liabilities | 1,332 | 1,340 | 2,761 | 3,919 | 4,752 | 6,489 | +36.5% |
| Cash and cash equivalents | 1,740 | 53 | 1,764 | 1,011 | 799 | 298 | −62.7% |
| Average number of employees | 1 | 1 | 1 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 03/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 18/11/2024 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 23/11/2023 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 30/11/2022 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 04/11/2021 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 16/11/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
94 companies in the databaseComparison with the other companies in wholesale of fruit and vegetables based on the latest financial year.
Industry median: gross profit DKK 6.7m, net profit DKK 683k, equity DKK 3.9m, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 27,837of 69,742 Better than 60% | No. 13,783of 69,964 Better than 80% |
| Same industry and fewer than 20 employees70 companies in the comparison | No. 44of 70 Better than 38% | No. 24of 70 Better than 67% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 14,628of 24,791 Better than 41% | No. 9,524of 24,909 Better than 62% |
| All companies of type ApS66,508 companies in the comparison | No. 27,149of 66,379 Better than 59% | No. 10,930of 66,505 Better than 84% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of fruit and vegetables- Fresh Choice ApSDKK 2.3m
- Cater Grønt A/SDKK 70.4m
- Dole Nordic A/SDKK 57.3m
- Fresh Choice ApSDKK 1.2m
- Cater Grønt A/SDKK 1.6m
- Dole Nordic A/SDKK 5.7m
- Fresh Choice ApSDKK 5.2m
- Cater Grønt A/SDKK 11.6m
- Dole Nordic A/SDKK 86.1m
- Fresh Choice ApS2
- Cater Grønt A/S215
- Dole Nordic A/S124
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- P. L. Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lasse Hardenberg | Director | 13/06/2007 |
- Founders
- P. L. Holding ApS
Signing rule: Selskabet tegnes af én direktør alene.
Address and production units
1 active production unitsKvinderupvej 2
3550 Slangerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| FRESH CHOICE ApS | Kvinderupvej 2, 3550 Slangerup | 2 | 1013355254 |
Purpose
Selskabets formål er at drive salg, marketing og distribution af grøntsager og anden dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
11 registered events20251 changeaccounts 1
- AccountsAnnual report for 2025 published
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20221 changeaccounts 1
- AccountsAnnual report for 2022 published
20211 changeaccounts 1
- AccountsAnnual report for 2021 published
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20081 changeindustry 1
- IndustryIndustry changed to Wholesale of fruit and vegetables (463100)
20074 changesindustry 1 · founded 1 · management 1 · ownership 1
- IndustryIndustry changed to Engroshandel med frugt og grønsager (513100)
- FoundedRegistered as FRESH CHOICE ApS
- ManagementLasse Hardenberg appointed director
- OwnershipP. L. HOLDING ApS registered as owner (100%)
Related companies
Same people in management
- Clever Grown ApSvia Lasse Hardenberg
Largest in the industry
- Cater Grønt A/SDKK 70.4m
- Dole Nordic A/SDKK 57.3m
- Gasa Nord Grønt AMBADKK 56.6m
- Knud Kristensen Aps. Kartofler Engros og EksportDKK 54.8m
- Danespo A/SDKK 53.8m
- Axel Månsson A/SDKK 51.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.