FL Reklame ApS

Private limited companyCVR 72803116HørningActive

FL Reklame ApS is a private limited company, based in Hørning, active in media representation, founded in 1983. The company went from a profit in 2024 to a loss of DKK 31,986 in 2025. With 32 employees, the company is about 8 times larger than the industry median. Equity fell to DKK 3.2m in 2025.

PDF report Compare

Key figures · financial year 2025

Gross profitDKK 15.4m−7.4% vs. 2024

Net profit−DKK 31,986−108.4% vs. 2024

EquityDKK 3.2m−24.4% vs. 2024

Employees32latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Gross profit fell 7% (2024 → 2025), to DKK 15.4m.
Net profit went from a profit of DKK 380k to a loss of DKK 31,986 (2024 → 2025).
Equity fell 24% (2024 → 2025), to DKK 3.2m.

Employees

3 fewer employees than a year earlier: 32 (07/2026) against 35 (07/2025).

Management and owners, last 24 months

New in management: Simon Rasmussen (director, 04/05/2026).

Registrations, last 24 months

01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for FL Reklame ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	17,189	19,047	17,404	14,185	16,601	15,368	−7.4%
Operating profit (EBIT)	−377	2,281	451	−1,054	362	−225	−162.3%
Profit before tax	−82	2,464	627	−585	500	−25	−104.9%
Net profit	−68	1,913	468	−462	380	−32	−108.4%
Total assets	14,509	12,364	10,817	8,597	7,559	7,613	+0.7%
Equity	4,638	6,551	5,319	4,857	4,237	3,205	−24.4%
Liabilities	9,871	5,813	5,490	3,736	3,322	4,408	+32.7%
Cash and cash equivalents	4,969	2,829	553	31	32	1,151	+3,550.1%
Average number of employees	34	32	33	31	30	31	+3.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (41 companies)

Gross profitMedian, the industry (41 companies)

Annual reports

6 financial years

Annual reports for FL Reklame ApS
Financial year	Period	Published	Figures for	Documents
2025	01/01/2025 – 31/12/2025	22/06/2026	The company	PDF not statedXBRL
2024	01/01/2024 – 31/12/2024	16/06/2025	The company	PDF XBRL
2023	01/01/2023 – 31/12/2023	25/06/2024	The company	PDF XBRL
2022	01/01/2022 – 31/12/2022	05/07/2023	The company	PDF XBRL
2021	01/01/2021 – 31/12/2021	30/03/2022	The company	PDF XBRL
2020	01/01/2020 – 31/12/2020	20/04/2021	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR

Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 15.4mNo. 12 of 41

Better than 73% of the companies in the industry

EquityDKK 3.2mNo. 24 of 41

Better than 43% of the companies in the industry

Number of employees32No. 7 of 41

Better than 85% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with 20–49 employees9,922 companies in the comparison	No. 4,062of 9,892 Better than 59%	No. 5,651of 9,922 Better than 43%
Companies that are at least 30 years old10,276 companies in the comparison	No. 3,322of 10,152 Better than 67%	No. 7,051of 10,275 Better than 31%
All companies of type ApS66,508 companies in the comparison	No. 3,504of 66,379 Better than 95%	No. 15,182of 66,505 Better than 77%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation

Gross profit

FL Reklame ApSDKK 15.4m
Dentsu Danmark A/SDKK 378.9m
Afa Decaux A/SDKK 156.3m

Net profit

FL Reklame ApS−DKK 31,986
Dentsu Danmark A/S−DKK 7.4m
Afa Decaux A/SDKK 70.7m

Equity

FL Reklame ApSDKK 3.2m
Dentsu Danmark A/SDKK 137.9m
Afa Decaux A/SDKK 269.5m

Employees

FL Reklame ApS32
Dentsu Danmark A/S375
Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

FL Marketing ApS100%

FL Reklame ApS

Management

5 active registrations

Executive management

Executive management at FL Reklame ApS
Name	Role	Appointed
Freddy Rasmussen	Director	20/11/2001
Simon Rasmussen	Director	04/05/2026

Board of directors

Board of directors at FL Reklame ApS
Name	Role	Appointed
Freddy Rasmussen	Board member	30/09/1983
Lars Rasmussen	Board member	30/09/1983
Susanne Søby	Board member	08/02/1996

Auditor: Advosion, Statsautoriseret Revisionspartnerselskab

Former management (4)

Former management at FL Reklame ApS
Name	Role	Appointed	Resigned
Hans Laurits Rasmussen	Board member	30/09/1983	19/11/2001
Hans Laurits Rasmussen	Director	30/09/1983	19/11/2001
Ninna Rasmussen	Board member	30/09/1983	10/04/2014
Steffen Boutrup Møller	Board member	03/01/2019	31/12/2021

Signing rule: Selskabet tegnes af en direktør eller af den samlede bestyrelse.

Address and production units

1 active production units

Agerbakken 21
8362 Hørning

Skanderborg Municipality · Postcode 8362

Other companies at the address (1)

FL Digital P/SPlanning and design of advertising campaigns

Production units
Production unit	Address	Industry	Employees	P number
FL REKLAME APS	Agerbakken 21, 8362 Hørning	Media representation	33	1002383211

Purpose

Selskabets formål er at drive reklamebureau med annonce- tegning og bladvirksomhed, investering og anden i for- bindelse hermed stående virksomhed efter bestyrelsens skøn

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events

02015

02016

02017

02018

12019

02020

22021

12022

12023

12024

22025

22026

20262 changesaccounts 1 · management 1

22/06AccountsAnnual report for 2025 published
04/05ManagementSimon Rasmussen appointed director

20252 changesaccounts 1 · industry 1

16/06AccountsAnnual report for 2024 published
01/01IndustryIndustry changed to Media representation (731200)

20241 changeaccounts 1

25/06AccountsAnnual report for 2023 published

20231 changeaccounts 1

05/07AccountsAnnual report for 2022 published

20221 changeaccounts 1

30/03AccountsAnnual report for 2021 published

20212 changesmanagement 1 · accounts 1

31/12ManagementSteffen Boutrup Møller stepped down as board member
20/04AccountsAnnual report for 2020 published

20191 changemanagement 1

03/01ManagementSteffen Boutrup Møller appointed board member

20142 changesownership 1 · management 1

13/10OwnershipFL Marketing ApS registered as owner (100%)
10/04ManagementNinna Rasmussen stepped down as board member

20091 changeaddress 1

28/05AddressMoved to Agerbakken 21, 8362 Hørning

20081 changeindustry 1

01/01IndustryIndustry changed to Media representation (731200)

20071 changeaddress 1

01/01AddressMoved to Danmarksvej 30G, 2, 8660 Skanderborg

20062 changesindustry 1 · address 1

01/09IndustryIndustry changed to Anden reklamevirksomhed og reklameformidling (744090)
11/01AddressMoved to Danmarksvej 30G, 2, 8660 Skanderborg

20031 changeindustry 1

01/01IndustryIndustry changed to Interior design activities (741300)

20013 changesmanagement 3

20/11ManagementFreddy Rasmussen appointed director
19/11ManagementHans Laurits Rasmussen stepped down as director
19/11ManagementHans Laurits Rasmussen stepped down as board member

19963 changescapital 1 · address 1 · management 1

19/02CapitalShare capital changed from 80,000 DKK to 200,000 DKK
08/02AddressMoved to Danmarksvej 30G, 2, 8660 Skanderborg
08/02ManagementSusanne Søby appointed board member

19836 changesfounded 1 · management 5

30/09FoundedRegistered as FL REKLAME ApS
30/09ManagementLars Rasmussen appointed board member
30/09ManagementFreddy Rasmussen appointed board member
30/09ManagementHans Laurits Rasmussen appointed director
30/09ManagementNinna Rasmussen appointed board member
30/09ManagementHans Laurits Rasmussen appointed board member

Related companies

Same industry in Skanderborg

Media-partners.dk ApS3 employees
C.t. Reklame. Skanderborg ApS3 employees

See all →

Same people in management

BoligPortal A/Svia Steffen Boutrup Møller
Heino Cykler ApSvia Steffen Boutrup Møller
Tiimo A/Svia Steffen Boutrup Møller
Travelmarket A/Svia Steffen Boutrup Møller
FL Digital P/Svia Freddy Rasmussen
UrbanWineBox ApSvia Steffen Boutrup Møller

Largest in the industry

Dentsu Danmark A/SDKK 378.9m
Afa Decaux A/SDKK 156.3m
Out Of Home Media ApSDKK 68.9m
Omd Denmark A/SDKK 65m
Dansk Reklame Film A/SDKK 45.6m
Bauer Media Outdoor Danmark A/SDKK 45.3m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVR Report a correction