First Choice Haircare ApS
Private limited companyCVR 39771705VanløseActive
First Choice Haircare ApS is a private limited company, based in Vanløse, active in wholesale of perfume and cosmetics, founded in 2018. Net profit fell 52% from 2024 to 2025, ending at DKK 201k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 23% (2024 → 2025), to DKK 1.2m.
- Net profit fell 52% (2024 → 2025), to DKK 201k.
- Equity rose 7% (2024 → 2025), to DKK 1.8m.
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 434 | 1,166 | 902 | 1,235 | 1,003 | 1,236 | +23.2% |
| Operating profit (EBIT) | 146 | 548 | 402 | 712 | 576 | 310 | −46.1% |
| Profit before tax | 136 | 522 | 384 | 686 | 554 | 277 | −50% |
| Net profit | 99 | 424 | 294 | 527 | 420 | 201 | −52.1% |
| Total assets | 1,194 | 1,874 | 1,883 | 2,452 | 2,568 | 2,924 | +13.9% |
| Equity | 246 | 615 | 852 | 1,319 | 1,680 | 1,797 | +7% |
| Liabilities | 948 | 1,255 | 1,032 | 1,132 | 889 | 1,127 | +26.8% |
| Cash and cash equivalents | 86 | 308 | 186 | 89 | 78 | 486 | +523.9% |
| Average number of employees | 1 | 2 | 2 | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 27/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 17/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 29/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 19/04/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 40,787of 69,742 Better than 42% | No. 25,743of 69,964 Better than 63% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 68of 98 Better than 31% | No. 44of 98 Better than 56% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 21,454of 33,588 Better than 36% | No. 11,494of 33,687 Better than 66% |
| All companies of type ApS66,508 companies in the comparison | No. 39,296of 66,379 Better than 41% | No. 21,830of 66,505 Better than 67% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- First Choice Haircare ApSDKK 1.2m
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- First Choice Haircare ApSDKK 201k
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- First Choice Haircare ApSDKK 1.8m
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- First Choice Haircare ApS2
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Mads Skovby100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Michael Skovby | Director | 28/04/2020 |
| Mads Skovby | Director | 28/04/2020 |
- Founders
- Mads Skovby
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Michael Skovby | Director | 07/08/2018 | 10/03/2020 |
| Mads Skovby | Director | 07/08/2018 | 10/03/2020 |
| Marianne Philip | Liquidator | 30/03/2020 | 28/04/2020 |
Signing rule: Selskabet tegnes af to direktører i forening.
Address and production units
1 active production unitsGrønnehøj 37
2720 Vanløse
| Production unit | Address | Employees | P number |
|---|---|---|---|
| First Choice Haircare ApS | Grønnehøj 37, st. th, 2720 Vanløse | 2 | 1023851365 |
Purpose
Selskabets formål er at sælge frisør- og kosmetikprodukter og hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20206 changesstatus 2 · management 4
- StatusStatus changed to active
- ManagementJan Michael Skovby appointed director
- ManagementMads Skovby appointed director
- StatusStatus changed to under compulsory dissolution
- ManagementJan Michael Skovby stepped down as director
- ManagementMads Skovby stepped down as director
20184 changesfounded 1 · management 2 · ownership 1
- FoundedRegistered as First Choice Haircare ApS
- ManagementJan Michael Skovby appointed director
- ManagementMads Skovby appointed director
- OwnershipMads Skovby registered as owner (100%)
Related companies
Same industry in København
- L'oréal Danmark A/S660 employees
- Estee Lauder Cosmetics A/S171 employees
- E. Sæther A/S117 employees
- Sæther Nordic A/S115 employees
- Chanel Denmark ApS80 employees
- Grænn A/S64 employees
Same people in management
- Bavarian Nordic A/Svia Marianne Philip
- BEUMER Group A/Svia Marianne Philip
- Ambu A/Svia Marianne Philip
- Fellowmind Denmark A/Svia Marianne Philip
- WPP Enterprise Solutions MAP A/Svia Marianne Philip
- Brunata A/Svia Marianne Philip
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.