Electrolux Home Products Denmark A/S

Public limited companyCVR 55624712Odense SActive

Electrolux Home Products Denmark A/S is a public limited company, based in Odense S, active in wholesale of electrical household appliances, founded in 1960. Measured by gross profit, it ranks no. 7 of 65 companies in the industry in the database. With 75 employees, the company is about 15 times larger than the industry median. The company has existed for over 60 years.

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Key figures · financial year 2025

RevenueDKK 455.5m+0.8% vs. 2024
Net profitDKK 6.1m+1.5% vs. 2024
EquityDKK 26.1m+0.4% vs. 2024
Employees75latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 10% (2024 → 2025), to DKK 82.6m.
  • Net profit rose 2% (2024 → 2025), to DKK 6.1m.

Employees

  • 5 fewer employees than a year earlier: 75 (07/2026) against 80 (07/2025).

Management and owners, last 24 months

  • New in management: Sara Cecilia Erman (ceo, 12/11/2024), Niels Svend Aage Niemann (board member, 27/03/2025) and Karin Elisabet Färenmark (board member, 09/10/2025) (+1).
  • Stepped down: Søren Bang Thomsen (board member, 12/11/2024), Søren Bang Thomsen (ceo, 12/11/2024) and Åsa Johanna Brändefors (board member, 09/10/2025) (+2).

Registrations, last 24 months

  • 13/05/2025: Moved to Hestehaven 21R, Hjallese, 5260 Odense S
  • 01/01/2025: Industry changed to Wholesale of electrical household appliances (464310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
EquityNet profit
Financial figures for Electrolux Home Products Denmark A/S
202020212022202320242025Change
Revenue737,569755,661548,905471,997452,097455,502+0.8%
Gross profit79,15191,32597,46495,93791,41082,588−9.7%
Operating profit (EBIT)10,0009,9197,8758,0727,5937,607+0.2%
Profit before tax35,6869,6007,9258,7578,1627,926−2.9%
Net profit33,6687,2616,0547,1675,9786,070+1.5%
Total assets158,914139,316104,985103,476109,658108,521−1%
Equity52,29927,26126,05427,16725,97826,070+0.4%
Liabilities90,84591,02063,41862,72672,89669,320−4.9%
Cash and cash equivalents40660445+25%
Average number of employees1231311251119979−20.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (65 companies)

Signals from the financial statements

calculated from the 2025 figures
  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Electrolux Home Products Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202412/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202319/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010012008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

65 companies in the database

Comparison with the other companies in wholesale of electrical household appliances based on the latest financial year.

Gross profitDKK 82.6mNo. 7 of 65
Better than 91% of the companies in the industry
EquityDKK 26.1mNo. 14 of 65
Better than 80% of the companies in the industry
Number of employees75No. 7 of 65
Better than 91% of the companies in the industry

Industry median: gross profit DKK 4.2m, net profit DKK 569k, equity DKK 3.8m, 5 employees.

DKK 218kDKK 1.1mDKK 5.9mDKK 30.4mDKK 91mHere
Distribution of gross profit for 64 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 914of 4,412
Better than 79%
No. 1,903of 4,466
Better than 57%
Companies that are at least 30 years old10,276 companies in the comparison
No. 988of 10,152
Better than 90%
No. 2,969of 10,275
Better than 71%
All companies of type A/S18,025 companies in the comparison
No. 1,864of 17,786
Better than 90%
No. 5,344of 18,024
Better than 70%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of electrical household appliances
Gross profit
  1. Electrolux Home Products Denmark A/SDKK 82.6m
  2. Miele A/SDKK 157.6m
  3. Oluf Brønnum & Co. A/SDKK 143.4m
Net profit
  1. Electrolux Home Products Denmark A/SDKK 6.1m
  2. Miele A/SDKK 17m
  3. Oluf Brønnum & Co. A/SDKK 14.2m
Equity
  1. Electrolux Home Products Denmark A/SDKK 26.1m
  2. Miele A/SDKK 116m
  3. Oluf Brønnum & Co. A/SDKK 114.8m
Employees
  1. Electrolux Home Products Denmark A/S75
  2. Miele A/S206
  3. Oluf Brønnum & Co. A/S211

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Electrolux AB100%
Electrolux Home Products Denmark A/S

Management

9 active registrations

Executive management

Executive management at Electrolux Home Products Denmark A/S
NameRoleAppointed
Sara Cecilia ErmanCEO12/11/2024

Board of directors

Board of directors at Electrolux Home Products Denmark A/S
NameRoleAppointed
Lars Anders TärnholmChair of the board19/09/2012
Jens Peter Bækgaard JensenBoard member31/10/2022
Anita HansenDeputy board member31/10/2022
Sara Cecilia ErmanBoard member02/01/2024
Asger Runge-MoosBoard member31/03/2024
Niels Svend Aage NiemannBoard member27/03/2025
Karin Elisabet FärenmarkBoard member09/10/2025
Karin Linda Marie RothBoard member09/10/2025
Former management (92)
Former management at Electrolux Home Products Denmark A/S
NameRoleAppointedResigned
Erik Ladeby HansenBoard member09/12/196023/04/1997
Carsten AagaardDeputy board member09/12/196002/07/1990
Sture Einar Eugen MansenBoard member09/12/196018/07/1989
Sture Einar Eugen MansenDirector09/12/196018/07/1989
Kai ParsagerDeputy board member09/12/196023/04/1997
Preben Dybsted JørgensenBoard member09/12/196002/07/1990
Jürgen Herbert EulersBoard member09/12/196002/07/1990
Ib Erthmann FrølichBoard member09/12/196027/04/2000
Ib Erthmann FrølichCEO09/12/196031/05/2000
Lilli Annelise OlsenBoard member09/12/196002/07/1990
Aase SteffensenBoard member09/12/196019/06/1992
Lone HandbergDeputy board member09/12/196017/05/1994
Jørgen Drachmann KnudsenDeputy board member09/12/196017/05/1994
Carsten Ivan PedersenBoard member09/12/196017/12/1992
Anders Bjarne Larsen EdskeBoard member09/12/196029/09/1997
Michael Skyldahl Nico NielsenDeputy board member09/12/196023/04/1997
Bent Frederik SukstorfBoard member09/12/196023/04/1997
Johan Anders Frederik ScharpBoard member09/12/196016/06/1994
Uno Harry Lennart RibohnBoard member09/12/196016/05/1995
Rainer Tor Birger AlfstrømDeputy board member09/12/196006/06/1988
Leif Valdemar JohanssonBoard member09/12/196022/04/1997
Matts Gustav Peter EkmanBoard member09/12/196027/04/2000
Sven Gunnar Lennart SundenBoard member09/12/196008/06/1994
Torsten Gunnar KnutssonBoard member09/12/196029/04/1996
Bror Halvar Johannes JonzonBoard member17/04/199622/11/2001
Niels Michael Aage TreschowChair of the board22/04/199703/08/2000
Jytte Falk JensenBoard member23/04/199701/01/2008
Søren Tormand LarsenBoard member23/04/199725/04/2002
Viggo ArnstedBoard member29/09/199728/04/2006
Palle LaursenDeputy board member16/03/199825/04/2002
Claus HansenDeputy board member16/03/199825/04/2002
Evert Ingemar UussaarBoard member27/04/200025/05/2010
Lars Anthon Worsøe-PetersenCEO31/05/200025/04/2002
Lars Göran JohanssonChair of the board03/08/200019/05/2003
Lars Anthon Worsøe-PetersenDeputy chair22/11/200125/04/2002
Heidi NielsenBoard member25/04/200230/09/2005
Erling KnattrupBoard member25/04/200219/05/2003
Erling KnattrupCEO25/04/200215/03/2003
Erik SørensenDeputy board member25/04/200228/04/2006
Birgit OlsenDeputy board member25/04/200206/04/2006
Jon Peter SindtCEO15/03/200331/08/2009
Jon Peter SindtBoard member19/05/200325/05/2010
Hans Emanuel LinnarssonBoard member19/05/200322/01/2004
Paul Willy Mikael BragdChair of the board19/05/200331/10/2008
Paulo BicciBoard member22/01/200428/04/2006
Morten FalkenbergBoard member04/05/200409/03/2007
Helle Winkelmann ChristiansenBoard member30/09/200505/04/2006
Anders Grundahl OttesenBoard member28/04/200601/08/2010
Børge Lorenz JessenDeputy board member28/04/200625/05/2010
Michael Claes LassenDeputy board member28/04/200601/01/2008
Jørgen Kiehl PlambeckDeputy board member28/04/200625/05/2010
Lars Gunner JensenBoard member28/04/200625/05/2010
Willy Volker LorenzBoard member28/04/200626/05/2008
Klaus Peter WarmedingerBoard member09/03/200725/03/2014
Bradford Joseph TribbleChair of the board25/05/200903/01/2011
Erik MøllerCEO31/08/200930/06/2015
Erik MøllerBoard member25/05/201030/06/2015
Niels Svend Aage NiemannDeputy board member25/05/201025/11/2014
Helen Skovsende EriksenBoard member25/05/201025/11/2014
Brian ThorvigDeputy board member25/05/201025/03/2014
Michael Lindvang JensenBoard member01/08/201014/05/2019
Lars VölkelChair of the board03/01/201101/08/2011
Hanna Maria NilssonChair of the board16/09/201119/09/2012
Rune Lennart CarnbringBoard member16/09/201131/12/2011
Cornelis BraamBoard member31/12/201131/10/2017
Nicolas Garcia LanusBoard member25/03/201431/10/2017
Ulrik ValeurDeputy board member25/11/201414/05/2019
Preben Engberg ChristensenDeputy board member25/11/201414/05/2019
Kim RosenbergBoard member25/11/201431/10/2022
Steen DuusDeputy board member25/11/201415/05/2019
Asger Runge-MoosBoard member25/11/201415/05/2019
Leif Østergaard BorkBoard member01/07/201531/10/2017
Leif Østergaard BorkCEO01/07/201526/02/2017
Andreas ViefhausBoard member01/07/201529/02/2020
Claus Cornelius MøllerCEO27/02/201731/10/2017
Leif Østergaard BorkDirector27/02/201731/10/2017
Søren Bang ThomsenBoard member31/10/201712/11/2024
Søren Bang ThomsenCEO31/10/201712/11/2024
Maria Therese FribergBoard member31/10/201720/03/2019
Maarit Katariina VallariBoard member31/10/201719/10/2021
Louise Kristina Mortimer UndénBoard member20/03/201931/10/2022
Ulrik ValeurDeputy board member15/05/201931/10/2022
Niels Svend Aage NiemannBoard member15/05/201931/10/2022
Michael Lindvang JensenDeputy board member15/05/201931/10/2022
Preben Engberg ChristensenDeputy board member15/05/201931/10/2022
Karen Kirstine SørensenBoard member15/05/201931/10/2022
Dan Alexander PierrouBoard member01/03/202002/01/2024
Åsa Johanna BrändeforsBoard member19/10/202109/10/2025
Marc VindBoard member31/10/202227/03/2025
Christian Vejby DybroBoard member31/10/202231/03/2024
Asger Runge-MoosDeputy board member31/10/202230/03/2024
Maria Helena BerglundBoard member31/10/202223/05/2025

Signing rule: Selskabet tegnes af 4 bestyrelsesmedlemmer i forening eller af formanden for bestyrelsen i forening med et bestyrelsesmedlem eller den administrerende direktør, eller af den administrerende direktør i forening med et bestyrelsesmedlem eller en direktør, eller af 2 direktører i forening.

Address and production units

2 active production units

Hestehaven 21R
5260 Odense S

Odense Municipality · Postcode 5260

Production units
Production unitAddressEmployeesP number
ELECTROLUX HOME PRODUCTS DENMARK A/SHestehaven 21R, Hjallese, 5260 Odense S721002823532
ELECTROLUX HOME PRODUCTS DENMARK A/SJernbanegade 57, 5500 Middelfart21003002416

Purpose

Selskabets formål er fabrikation, handel og finansieringsvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

138 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20259 changesmanagement 6 · accounts 1 · address 1 · industry 1
  • Karin Linda Marie Roth appointed board member
  • Karin Elisabet Färenmark appointed board member
  • Åsa Johanna Brändefors stepped down as board member
  • Annual report for 2024 published
  • Maria Helena Berglund stepped down as board member
  • Moved to Hestehaven 21R, Hjallese, 5260 Odense S
  • Niels Svend Aage Niemann appointed board member
  • Marc Vind stepped down as board member
  • Industry changed to Wholesale of electrical household appliances (464310)
20249 changesmanagement 8 · accounts 1
  • Sara Cecilia Erman appointed ceo
  • Søren Bang Thomsen stepped down as ceo
  • Søren Bang Thomsen stepped down as board member
  • Annual report for 2023 published
  • Asger Runge-Moos appointed board member
  • Christian Vejby Dybro stepped down as board member
  • Asger Runge-Moos stepped down as deputy board member
  • Sara Cecilia Erman appointed board member
  • Dan Alexander Pierrou stepped down as board member
20231 changeaccounts 1
  • Annual report for 2022 published
202214 changesmanagement 13 · accounts 1
  • Marc Vind appointed board member
  • Anita Hansen appointed deputy board member
  • Jens Peter Bækgaard Jensen appointed board member
  • Asger Runge-Moos appointed deputy board member
  • Christian Vejby Dybro appointed board member
  • Maria Helena Berglund appointed board member
  • Niels Svend Aage Niemann stepped down as board member
  • Ulrik Valeur stepped down as deputy board member
  • Karen Kirstine Sørensen stepped down as board member
  • Preben Engberg Christensen stepped down as deputy board member
  • Michael Lindvang Jensen stepped down as deputy board member
  • Louise Kristina Mortimer Undén stepped down as board member
  • Kim Rosenberg stepped down as board member
  • Annual report for 2021 published
20213 changesmanagement 2 · accounts 1
  • Åsa Johanna Brändefors appointed board member
  • Maarit Katariina Vallari stepped down as board member
  • Annual report for 2020 published
20202 changesmanagement 2
  • Dan Alexander Pierrou appointed board member
  • Andreas Viefhaus stepped down as board member
201912 changesmanagement 12
  • Niels Svend Aage Niemann appointed board member
  • Ulrik Valeur appointed deputy board member
  • Karen Kirstine Sørensen appointed board member
  • Preben Engberg Christensen appointed deputy board member
  • Michael Lindvang Jensen appointed deputy board member
  • Asger Runge-Moos stepped down as board member
  • Steen Duus stepped down as deputy board member
  • Preben Engberg Christensen stepped down as deputy board member
  • Ulrik Valeur stepped down as deputy board member
  • Michael Lindvang Jensen stepped down as board member
  • Louise Kristina Mortimer Undén appointed board member
  • Maria Therese Friberg stepped down as board member
20181 changeaddress 1
  • Moved to Strevelinsvej 38-40, Erritsø, 7000 Fredericia
201712 changesmanagement 12
  • Søren Bang Thomsen appointed ceo
  • Maarit Katariina Vallari appointed board member
  • Maria Therese Friberg appointed board member
  • Søren Bang Thomsen appointed board member
  • Leif Østergaard Bork stepped down as director
  • Claus Cornelius Møller stepped down as ceo
  • Leif Østergaard Bork stepped down as board member
  • Nicolas Garcia Lanus stepped down as board member
  • Cornelis Braam stepped down as board member
  • Leif Østergaard Bork appointed director
  • Claus Cornelius Møller appointed ceo
  • Leif Østergaard Bork stepped down as ceo
20156 changescapital 1 · management 5
  • Share capital changed from 70,000,000 DKK to 20,000,000 DKK
  • Leif Østergaard Bork appointed ceo
  • Leif Østergaard Bork appointed board member
  • Andreas Viefhaus appointed board member
  • Erik Møller stepped down as board member
  • Erik Møller stepped down as ceo
201410 changesmanagement 10
  • Preben Engberg Christensen appointed deputy board member
  • Ulrik Valeur appointed deputy board member
  • Asger Runge-Moos appointed board member
  • Steen Duus appointed deputy board member
  • Kim Rosenberg appointed board member
  • Niels Svend Aage Niemann stepped down as deputy board member
  • Helen Skovsende Eriksen stepped down as board member
  • Nicolas Garcia Lanus appointed board member
  • Brian Thorvig stepped down as deputy board member
  • Klaus Peter Warmedinger stepped down as board member
20122 changesmanagement 2
  • Lars Anders Tärnholm appointed chair of the board
  • Hanna Maria Nilsson stepped down as chair of the board
20118 changesmanagement 7 · ownership 1
  • Cornelis Braam appointed board member
  • Rune Lennart Carnbring stepped down as board member
  • Rune Lennart Carnbring appointed board member
  • Hanna Maria Nilsson appointed chair of the board
  • Lars Völkel stepped down as chair of the board
  • Lars Völkel appointed chair of the board
  • Bradford Joseph Tribble stepped down as chair of the board
  • Electrolux AB registered as owner (100%)
201011 changesmanagement 10 · capital 1
  • Michael Lindvang Jensen appointed board member
  • Anders Grundahl Ottesen stepped down as board member
  • Share capital changed from 140,100,000 DKK to 70,000,000 DKK
  • Niels Svend Aage Niemann appointed deputy board member
  • Brian Thorvig appointed deputy board member
  • Helen Skovsende Eriksen appointed board member
  • Erik Møller appointed board member
  • Jørgen Kiehl Plambeck stepped down as deputy board member
  • Børge Lorenz Jessen stepped down as deputy board member
  • Lars Gunner Jensen stepped down as board member
  • Jon Peter Sindt stepped down as board member
20093 changesmanagement 2 · address 1
  • Erik Møller appointed ceo
  • Bradford Joseph Tribble appointed chair of the board
  • Moved to Strevelinsvej 38-40, Erritsø, 7000 Fredericia
20083 changesmanagement 3
  • Paul Willy Mikael Bragd stepped down as chair of the board
  • Willy Volker Lorenz stepped down as board member
  • Michael Claes Lassen stepped down as deputy board member
20072 changesmanagement 2
  • Klaus Peter Warmedinger appointed board member
  • Morten Falkenberg stepped down as board member
20068 changesmanagement 8
  • Jørgen Kiehl Plambeck appointed deputy board member
  • Anders Grundahl Ottesen appointed board member
  • Børge Lorenz Jessen appointed deputy board member
  • Michael Claes Lassen appointed deputy board member
  • Lars Gunner Jensen appointed board member
  • Willy Volker Lorenz appointed board member
  • Paulo Bicci stepped down as board member
  • Helle Winkelmann Christiansen stepped down as board member
20051 changemanagement 1
  • Helle Winkelmann Christiansen appointed board member
20044 changesmanagement 3 · industry 1
  • Morten Falkenberg appointed board member
  • Paulo Bicci appointed board member
  • Hans Emanuel Linnarsson stepped down as board member
  • Industry changed to Engroshandel med hårde hvidevarer (514310)
20038 changescapital 1 · industry 1 · name 1 · address 1 · merger 1 · management 3
  • Share capital changed from 140,000,000 DKK to 140,100,000 DKK
  • Industry changed to Fremstilling af elektriske komfurer, kogeapparater og ovne til husholdningsbrug (297120)
  • Name changed from ELECTROLUX HOLDING A/S to ELECTROLUX HOME PRODUCTS DENMARK A/S
  • Moved to Vester Voldgade 15, 7000 Fredericia
  • Merger registered in CVR
  • Paul Willy Mikael Bragd appointed chair of the board
  • Hans Emanuel Linnarsson appointed board member
  • Jon Peter Sindt appointed board member
20004 changescapital 1 · merger 1 · address 2
  • Share capital changed from 250,000,000 DKK to 140,000,000 DKK
  • Merger registered in CVR
  • Moved to Lundtoftegårdsvej 93A, 2800 Kgs.Lyngby
  • Moved to Lundtoftevej 93A, 2800 Kgs.Lyngby
19961 changename 1
  • Name changed from ELECTROLUX DANMARK A/S to ELECTROLUX HOLDING A/S
19941 changemerger 1
  • Merger registered in CVR
19931 changemerger 1
  • Merger registered in CVR
19601 changefounded 1
  • Registered as ELECTROLUX DANMARK A/S

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction