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Effectmanager ApS

Private limited companyCVR 35055320SkanderborgActive

Effectmanager ApS is a private limited company, based in Skanderborg, active in other information technology and computer service activities, founded in 2013. Equity was negative at the end of 2025 (−DKK 1.5m). The company made a loss in both 2024 and 2025, most recently DKK 342k. With 20 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 7.4m+1.4% vs. 2024
Net profit−DKK 342k+78.9% vs. 2024
Equity−DKK 1.5m−30.8% vs. 2024
Employees20latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 1% (2024 → 2025), to DKK 7.4m.
  • The loss got smaller: from DKK 1.6m to DKK 342k (2024 → 2025).

Employees

  • 2 more employees than a year earlier: 20 (07/2026) against 18 (07/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other information technology and computer service activities (629000)
  • 08/11/2024: Share capital changed from 187,500 DKK to 40,000 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.8m−DKK 1.6m−DKK 1.4m−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202020212022202320242025
EquityNet profit
Financial figures for Effectmanager ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,9423,2663,0367,4747,3267,428+1.4%
Operating profit (EBIT)60975238298−1,72240+102.3%
Profit before tax366−1434564−2,096−218+89.6%
Net profit353−4013990−1,619−342+78.9%
Total assets3,6633,3113,6165,7486,5026,485−0.3%
Equity−1,056−1,096−9579−1,110−1,452−30.8%
Liabilities4,2503,9254,1845,2627,6127,812+2.6%
Cash and cash equivalents1111110%
Average number of employees433111411−21.4%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (291 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.5m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Effectmanager ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202523/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/04/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

291 companies in the database

Comparison with the other companies in other information technology and computer service activities based on the latest financial year.

Gross profitDKK 7.4mNo. 79 of 291
Better than 73% of the companies in the industry
Equity−DKK 1.5mNo. 278 of 291
Better than 4% of the companies in the industry
Number of employees20No. 66 of 291
Better than 78% of the companies in the industry

Industry median: gross profit DKK 2.7m, net profit DKK 247k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 602kDKK 3.6mDKK 21.9mDKK 72.4mHere
Distribution of gross profit for 267 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 6,711of 9,892
Better than 32%
No. 9,486of 9,922
Better than 4%
Same industry and 20–49 employees35 companies in the comparison
No. 33of 35
Better than 6%
No. 33of 35
Better than 6%
Companies that are between 5 and 14 years old33,679 companies in the comparison
No. 5,946of 33,579
Better than 82%
No. 32,220of 33,678
Better than 4%
All companies of type ApS66,508 companies in the comparison
No. 8,829of 66,379
Better than 87%
No. 64,304of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other information technology and computer service activities
Gross profit
  1. Effectmanager ApSDKK 7.4m
  2. Unity Technologies ApSDKK 131.7m
  3. Kollab A/SDKK 115.5m
Net profit
  1. Effectmanager ApS−DKK 342k
  2. Unity Technologies ApSDKK 125.6m
  3. Kollab A/SDKK 5.7m
Equity
  1. Effectmanager ApS−DKK 1.5m
  2. Unity Technologies ApSDKK 273.6m
  3. Kollab A/SDKK 35.8m
Employees
  1. Effectmanager ApS20
  2. Unity Technologies ApS213
  3. Kollab A/S117

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Maseb Holding ApS20%
  • Global Business Plan ApS50%
  • OLP Advisory ApS20%
Effectmanager ApS

Management

4 active registrations

Executive management

Executive management at Effectmanager ApS
NameRoleAppointed
Jesper DrachmannDirector01/07/2022

Board of directors

Board of directors at Effectmanager ApS
NameRoleAppointed
Ove Lindbjerg PedersenBoard member11/03/2013
Paul Christen BredahlChair of the board01/07/2022
Jesper DrachmannBoard member01/07/2022
Founders
The Effect Lab ApS
Former management (13)
Former management at Effectmanager ApS
NameRoleAppointedResigned
Paul Christen BredahlBoard member11/03/201324/05/2018
Ove Lindbjerg PedersenDirector11/03/201301/10/2016
Kennet Duedal PetersenBoard member11/03/201301/10/2016
Kennet Duedal PetersenDirector11/03/201301/10/2016
Jesper DrachmannBoard member12/12/201404/08/2019
Jesper DrachmannDirector12/12/201405/08/2019
Ole Rom AndersenChair of the board23/02/201725/05/2018
Michael TyrstedBoard member23/02/201725/05/2018
Paul Christen BredahlChair of the board25/05/201804/08/2019
Paul Christen BredahlBoard member05/08/201930/06/2022
Jan Meldgård ArildsenCEO05/08/201931/03/2021
Jesper DrachmannChair of the board05/08/201930/06/2022
Ove Lindbjerg PedersenCEO31/03/202101/07/2022

Signing rule: Selskabet tegnes af en direktør, eller af den samlede bestyrelse.

Address and production units

1 active production units

Godthåbsvej 79
8660 Skanderborg

Skanderborg Municipality · Postcode 8660

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
EFFECTMANAGER ApSGodthåbsvej 79, 8660 Skanderborg191018328379

Purpose

Selskabets formål er at udvikle og markedsføre systemer til planlægning og effektivisering af kampagner og dermed forbundet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

59 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other information technology and computer service activities (629000)
20242 changescapital 1 · accounts 1
  • Share capital changed from 187,500 DKK to 40,000 DKK
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20228 changesaddress 1 · management 6 · accounts 1
  • Moved to Godthåbsvej 79, 8660 Skanderborg
  • Paul Christen Bredahl appointed chair of the board
  • Jesper Drachmann appointed director
  • Jesper Drachmann appointed board member
  • Ove Lindbjerg Pedersen stepped down as ceo
  • Paul Christen Bredahl stepped down as board member
  • Jesper Drachmann stepped down as chair of the board
  • Annual report for 2021 published
20213 changesaccounts 1 · management 2
  • Annual report for 2020 published
  • Ove Lindbjerg Pedersen appointed ceo
  • Jan Meldgård Arildsen stepped down as ceo
20196 changesmanagement 6
  • Paul Christen Bredahl appointed board member
  • Jesper Drachmann appointed chair of the board
  • Jan Meldgård Arildsen appointed ceo
  • Jesper Drachmann stepped down as director
  • Paul Christen Bredahl stepped down as chair of the board
  • Jesper Drachmann stepped down as board member
20184 changesmanagement 4
  • Paul Christen Bredahl appointed chair of the board
  • Michael Tyrsted stepped down as board member
  • Ole Rom Andersen stepped down as chair of the board
  • Paul Christen Bredahl stepped down as board member
20172 changesmanagement 2
  • Michael Tyrsted appointed board member
  • Ole Rom Andersen appointed chair of the board
201615 changesmanagement 3 · ownership 10 · address 1 · capital 1
  • Ove Lindbjerg Pedersen stepped down as director
  • Kennet Duedal Petersen stepped down as director
  • Kennet Duedal Petersen stepped down as board member
  • GLOBAL BUSINESS PLAN ApS registered as owner (50%)
  • OLP Advisory ApS registered as owner (20%)
  • THE EFFECT LAB ApS is no longer registered as owner
  • GLOBAL BUSINESS PLAN ApS is no longer registered as owner
  • Moved to Cedervej 2, 8462 Harlev J
  • Share capital changed from 150,000 DKK to 187,500 DKK
  • THE EFFECT LAB ApS registered as owner (33.33%)
  • GLOBAL BUSINESS PLAN ApS registered as owner (25%)
  • MASEB HOLDING ApS registered as owner (20%)
  • MASEB HOLDING ApS is no longer registered as owner
  • GLOBAL BUSINESS PLAN ApS is no longer registered as owner
  • THE EFFECT LAB ApS is no longer registered as owner
20146 changesownership 2 · capital 2 · management 2
  • MASEB HOLDING ApS registered as owner (25%)
  • Share capital changed from 112,500 DKK to 150,000 DKK
  • Jesper Drachmann appointed director
  • Jesper Drachmann appointed board member
  • GLOBAL BUSINESS PLAN ApS registered as owner (15%)
  • Share capital changed from 100,000 DKK to 112,500 DKK
20139 changesaddress 1 · capital 1 · founded 1 · management 5 · ownership 1
  • Moved to Hasselager Centervej 27, 1, 8260 Viby J
  • Share capital changed from 90,000 DKK to 100,000 DKK
  • Registered as EFFECTMANAGER ApS
  • Paul Christen Bredahl appointed board member
  • Ove Lindbjerg Pedersen appointed director
  • Ove Lindbjerg Pedersen appointed board member
  • Kennet Duedal Petersen appointed director
  • Kennet Duedal Petersen appointed board member
  • THE EFFECT LAB ApS registered as owner (50%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction