EET Retail ApS
Private limited companyCVR 25365429BirkerødActive
EET Retail ApS is a private limited company, based in Birkerød, active in wholesale of radio, television, photographic and optical goods, founded in 2013. Net profit rose 18% from 2024 to 2025, ending at DKK 708k. Equity grew to DKK 1.3m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 1% (2024 → 2025), to DKK 2.4m.
- Net profit rose 18% (2024 → 2025), to DKK 708k.
- Equity rose 119% (2024 → 2025), to DKK 1.3m.
Management and owners, last 24 months
- New in management: Allan-Bo Friis (ceo, 01/09/2026).
- Stepped down: Jan Holmetoft Iversen (director, 01/09/2026).
Registrations, last 24 months
- 01/01/2025: Industry changed to Wholesale of radio, television, photographic and optical goods (464320)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 0 | 0 | 25 | 0 | 2,468 | 2,443 | −1% |
| Operating profit (EBIT) | 0 | 0 | 25 | 0 | 701 | 621 | −11.4% |
| Profit before tax | 0 | 0 | 25 | 0 | 618 | 803 | +29.9% |
| Net profit | 0 | 0 | 20 | −6 | 599 | 708 | +18.2% |
| Total assets | 0 | 0 | 0 | 0 | 16,472 | 5,771 | −65% |
| Equity | −25 | −25 | −6 | 0 | 596 | 1,304 | +118.8% |
| Liabilities | – | – | – | – | 15,876 | 4,467 | −71.9% |
| Cash and cash equivalents | 0 | 0 | 0 | 0 | – | – | – |
| Average number of employees | 0 | 0 | 0 | 0 | 11 | 12 | +9.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 13/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 11/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 01/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 29/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 17/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
87 companies in the databaseComparison with the other companies in wholesale of radio, television, photographic and optical goods based on the latest financial year.
Industry median: gross profit DKK 3.8m, net profit DKK 455k, equity DKK 4.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 26,788of 69,742 Better than 62% | No. 30,096of 69,964 Better than 57% |
| Same industry and fewer than 20 employees68 companies in the comparison | No. 39of 68 Better than 43% | No. 49of 68 Better than 28% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 15,013of 33,588 Better than 55% | No. 13,661of 33,687 Better than 59% |
| All companies of type ApS66,508 companies in the comparison | No. 26,173of 66,379 Better than 61% | No. 26,047of 66,505 Better than 61% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of radio, television, photographic and optical goods- EET Retail ApSDKK 2.4m
- Harman Professional Denmark ApSDKK 327.2m
- HiFi Klubben International A/SDKK 266.1m
- EET Retail ApSDKK 708k
- Harman Professional Denmark ApS−DKK 280.9m
- HiFi Klubben International A/SDKK 40.7m
- EET Retail ApSDKK 1.3m
- Harman Professional Denmark ApSDKK 114.9m
- HiFi Klubben International A/SDKK 122.9m
- EET Retail ApS11
- Harman Professional Denmark ApS126
- HiFi Klubben International A/S124
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Allan-Bo Friis | CEO | 01/09/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Jan Holmetoft Iversen | Board member | 11/12/2023 |
| Søren Drewsen | Chair of the board | 11/12/2023 |
| Pernilla Aadal Lund | Board member | 10/02/2024 |
- Founders
- Eet Group A/S, Viewmedia Holding ApS
Former management (9)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Brian Larsen | Board member | 06/12/2013 | 25/06/2019 |
| Brian Larsen | CEO | 06/12/2013 | 14/11/2018 |
| Flemming Christian Frøsig Larsen | Board member | 06/12/2013 | 31/12/2016 |
| John Thomas | Chair of the board | 06/12/2013 | 24/04/2018 |
| Claus Ring | Board member | 06/12/2013 | 25/05/2023 |
| Søren Drewsen | Chair of the board | 24/04/2018 | 25/05/2023 |
| Jan Holmetoft Iversen | Board member | 14/11/2018 | 25/05/2023 |
| Jan Holmetoft Iversen | Director | 14/11/2018 | 01/09/2026 |
| Claus Ring | Board member | 11/12/2023 | 10/02/2024 |
Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem, eller af 2 bestyrelsesmedlemmer i forening
Address and production units
1 active production unitsBregnerødvej 133
3460 Birkerød
Rudersdal Municipality · Postcode 3460
Other companies at the address (2)
- EET Group Holdings ApSBusiness and other management consultancy activities
- Mgt Holdco ApSOffice administrative and support activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| EET Retail ApS | Bregnerødvej 133, 3460 Birkerød | 11 | 1018950460 |
Purpose
Selskabets formål er udvikle, producere og sælge audio/video produkter med særlig fokus på overgang fra analog til digital samt andre hermed beslægtede produkter og virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
41 registered events20263 changesmanagement 2 · accounts 1
- ManagementAllan-Bo Friis appointed ceo
- ManagementJan Holmetoft Iversen stepped down as director
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of radio, television, photographic and optical goods (464320)
20243 changesaccounts 1 · management 2
- AccountsAnnual report for 2023 published
- ManagementPernilla Aadal Lund appointed board member
- ManagementClaus Ring stepped down as board member
20238 changesmanagement 6 · name 1 · accounts 1
- ManagementClaus Ring appointed board member
- ManagementSøren Drewsen appointed chair of the board
- ManagementJan Holmetoft Iversen appointed board member
- NameName changed from Red Fern Road ApS to EET Retail ApS
- AccountsAnnual report for 2022 published
- ManagementJan Holmetoft Iversen stepped down as board member
- ManagementSøren Drewsen stepped down as chair of the board
- ManagementClaus Ring stepped down as board member
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20212 changesaccounts 1 · name 1
- AccountsAnnual report for 2020 published
- NameName changed from CLINT DIGITAL ApS to Red Fern Road ApS
20192 changesaddress 1 · management 1
- AddressMoved to Bregnerødvej 133, 3460 Birkerød
- ManagementBrian Larsen stepped down as board member
20189 changesaddress 1 · management 5 · ownership 3
- AddressMoved to Bregnerødvej 133, 3460 Birkerød
- ManagementJan Holmetoft Iversen appointed board member
- ManagementJan Holmetoft Iversen appointed director
- ManagementBrian Larsen stepped down as ceo
- OwnershipEET GROUP A/S registered as owner (100%)
- OwnershipBrian Larsen is no longer registered as owner
- OwnershipEET GROUP A/S is no longer registered as owner
- ManagementSøren Drewsen appointed chair of the board
- ManagementJohn Thomas stepped down as chair of the board
20162 changesmanagement 1 · ownership 1
- ManagementFlemming Christian Frøsig Larsen stepped down as board member
- OwnershipVIEWMEDIA HOLDING ApS is no longer registered as owner
20151 changeownership 1
- OwnershipBrian Larsen registered as owner (33.33%)
20138 changesfounded 1 · management 5 · ownership 2
- FoundedRegistered as CLINT DIGITAL ApS
- ManagementBrian Larsen appointed ceo
- ManagementClaus Ring appointed board member
- ManagementJohn Thomas appointed chair of the board
- ManagementFlemming Christian Frøsig Larsen appointed board member
- ManagementBrian Larsen appointed board member
- OwnershipEET GROUP A/S registered as owner (50%)
- OwnershipVIEWMEDIA HOLDING ApS registered as owner (33.33%)
Related companies
Same people in management
- Eet Group A/Svia Claus Ring
- Dovista A/Svia Søren Drewsen
- Creativ Company A/Svia John Thomas
- Skamol A/Svia Søren Drewsen
- Kaj Larsen A/Svia John Thomas
- Klokkerholm Karosseridele A/Svia John Thomas
Largest in the industry
- Harman Professional Denmark ApSDKK 327.2m
- HiFi Klubben International A/SDKK 266.1m
- Dali A/SDKK 125.3m
- Universal Music A/SDKK 90.9m
- Denver A/SDKK 83.9m
- Phase One A/SDKK 68.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.