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Det rene luksus ApS

Private limited companyCVR 41934255FredensborgActive

Det rene luksus ApS is a private limited company, based in Fredensborg, active in other building and industrial cleaning activities n.e.c., founded in 2020. After a loss in 2024, the company made a profit of DKK 79,562 in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.2m−3.2% vs. 2024
Net profitDKK 79,562+142% vs. 2024
EquityDKK 32,097+167.6% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 3% (2024 → 2025), to DKK 1.2m.
  • Net profit went from a loss of DKK 190k to a profit of DKK 79,562 (2024 → 2025).
  • Equity turned positive again: DKK 32,097 (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).

Management and owners, last 24 months

  • Stepped down: Marianne Haug Carlsen (director, 28/02/2026).
  • No longer registered as owner: Marianne Haug Carlsen (25/02/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other building and industrial cleaning activities n.e.c. (812290)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150k20212022202320242025
EquityNet profit
Financial figures for Det rene luksus ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit5921,1169851,2611,221−3.2%
Operating profit (EBIT)842143−17984+147.1%
Profit before tax821840−19080+142%
Net profit64929−19080+142%
Total assets203265420316412+30.3%
Equity104113142−4732+167.6%
Liabilities100152278364380+4.4%
Cash and cash equivalents1138111414121+780.3%
Average number of employees22443−25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m20212022202320242025
Gross profitMedian, the industry (174 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Low equity ratio

    Equity makes up 8% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Det rene luksus ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202506/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202313/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/06/2023The companyPDFXBRL
202109/12/2020 – 31/12/202118/06/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

174 companies in the database

Comparison with the other companies in other building and industrial cleaning activities n.e.c. based on the latest financial year.

Gross profitDKK 1.2mNo. 110 of 174
Better than 37% of the companies in the industry
EquityDKK 32,097No. 144 of 174
Better than 17% of the companies in the industry
Number of employees3No. 100 of 174
Better than 43% of the companies in the industry

Industry median: gross profit DKK 2.3m, net profit DKK 99,196, equity DKK 429k, 4 employees.

DKK 100kDKK 735kDKK 5.4mDKK 39.7mDKK 150.2mHere
Distribution of gross profit for 169 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 41,032of 69,742
Better than 41%
No. 58,507of 69,964
Better than 16%
Same industry and fewer than 20 employees131 companies in the comparison
No. 67of 131
Better than 49%
No. 103of 131
Better than 22%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 21,562of 33,588
Better than 36%
No. 27,750of 33,687
Better than 18%
All companies of type ApS66,508 companies in the comparison
No. 39,532of 66,379
Better than 40%
No. 54,784of 66,505
Better than 18%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other building and industrial cleaning activities n.e.c.
Gross profit
  1. Det rene luksus ApSDKK 1.2m
  2. BELFOR Denmark A/SDKK 292.1m
  3. Polygon A/SDKK 156.1m
Net profit
  1. Det rene luksus ApSDKK 79,562
  2. BELFOR Denmark A/S−DKK 95.7m
  3. Polygon A/S−DKK 1.5m
Equity
  1. Det rene luksus ApSDKK 32,097
  2. BELFOR Denmark A/SDKK 638.6m
  3. Polygon A/SDKK 189.9m
Employees
  1. Det rene luksus ApS3
  2. BELFOR Denmark A/S420
  3. Polygon A/S409

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Julie Fog Nielsen100%
Det rene luksus ApS

Management

1 active registrations

Executive management

Executive management at Det rene luksus ApS
NameRoleAppointed
Julie Fog NielsenCEO09/12/2020
Founders
Julie Fog Nielsen, Marianne Haug Carlsen
Former management (1)
Former management at Det rene luksus ApS
NameRoleAppointedResigned
Marianne Haug CarlsenDirector09/12/202028/02/2026

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Sørupvej 27B
3480 Fredensborg

Fredensborg Municipality · Postcode 3480

Production units
Production unitAddressEmployeesP number
Det rene luksus ApSSørupvej 27B, th, Sørup, 3480 Fredensborg31026575482

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20263 changesaccounts 1 · management 1 · ownership 1
  • Annual report for 2025 published
  • Marianne Haug Carlsen stepped down as director
  • Marianne Haug Carlsen is no longer registered as owner
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other building and industrial cleaning activities n.e.c. (812290)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20205 changesfounded 1 · management 2 · ownership 2
  • Registered as Det rene luksus ApS
  • Marianne Haug Carlsen appointed director
  • Julie Fog Nielsen appointed ceo
  • Marianne Haug Carlsen registered as owner (50%)
  • Julie Fog Nielsen registered as owner (100%)

Related companies

Same industry in Fredensborg

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction