Den gode ide ApS

Private limited companyCVR 39427265Aarhus VActive

Den gode ide ApS is a private limited company, based in Aarhus V, active in other financial service activities n.e.c., founded in 2018. Equity was negative at the end of 2025 (−DKK 172k). The company went from a profit in 2024 to a loss of DKK 892k in 2025. With 3 employees, the company is about 3 times larger than the industry median.

PDF report Compare

Key figures · financial year 2025

Gross profit−DKK 4,463−98.4% vs. 2024

Net profit−DKK 892k−228.4% vs. 2024

Equity−DKK 172k−123.9% vs. 2024

Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

Net profit went from a profit of DKK 695k to a loss of DKK 892k (2024 → 2025).
Equity turned negative: −DKK 172k (2024 → 2025).

Registrations, last 24 months

25/03/2025: Industry changed to Other financial service activities n.e.c. (649990)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

EquityNet profit

Financial figures for Den gode ide ApS
	2020	2021	2022	2023	2024	2025	Change
Revenue	not stated	not stated	not stated	not stated	not stated	not stated	–
Gross profit	759	−12	−3	−5	−2	−4	−98.4%
Operating profit (EBIT)	186	40	−3	−5	−2	−4	−98.4%
Profit before tax	156	40	917	−906	693	−895	−229%
Net profit	122	32	917	−905	695	−892	−228.4%
Total assets	9	126	1,057	153	952	66	−93%
Equity	−99	13	930	25	720	−172	−123.9%
Liabilities	108	113	127	128	232	238	+2.8%
Cash and cash equivalents	9	22	5	0	10	5	−44.6%
Average number of employees	0	1	1	1	1	1	0%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

Compare with the industry (739 companies)

Gross profitMedian, the industry (739 companies)

Signals from the financial statements

calculated from the 2025 figures

Negative equity
Equity was −DKK 172k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years

Annual reports for Den gode ide ApS
Financial year	Period	Published	Figures for	Documents
2025	01/07/2024 – 30/06/2025	21/11/2025	The company	PDF not statedXBRL
2024	01/07/2023 – 30/06/2024	23/10/2024	The company	PDF XBRL
2023	01/07/2022 – 30/06/2023	14/12/2023	The company	PDF XBRL
2022	01/07/2021 – 30/06/2022	13/10/2022	The company	PDF XBRL
2021	01/07/2020 – 30/06/2021	27/10/2021	The company	PDF XBRL
2020	01/07/2019 – 30/06/2020	03/11/2020	The company	PDF XBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Position in the industry

739 companies in the database

Comparison with the other companies in other financial service activities n.e.c. based on the latest financial year.

Gross profit−DKK 4,463No. 291 of 713

Better than 59% of the companies in the industry

Equity−DKK 172kNo. 700 of 739

Better than 5% of the companies in the industry

Number of employees3No. 295 of 739

Better than 60% of the companies in the industry

Industry median: gross profit −DKK 23,925, net profit DKK 174k, equity DKK 10.2m, 1 employees.

Distribution of gross profit for 270 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form

Rank among similar companies
Group	Gross profit	Equity
Companies with fewer than 20 employees69,967 companies in the comparison	No. 63,263of 69,742 Better than 9%	No. 63,303of 69,964 Better than 10%
Same industry and fewer than 20 employees699 companies in the comparison	No. 270of 676 Better than 60%	No. 662of 699 Better than 5%
Companies that are between 5 and 14 years old33,688 companies in the comparison	No. 31,219of 33,588 Better than 7%	No. 29,856of 33,687 Better than 11%
All companies of type ApS66,508 companies in the comparison	No. 60,810of 66,379 Better than 8%	No. 59,679of 66,505 Better than 10%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other financial service activities n.e.c.

Gross profit

Den gode ide ApS−DKK 4,463
Kirkbi A/SDKK 60bn
William Demant Invest A/SDKK 22bn

Net profit

Den gode ide ApS−DKK 892k
Kirkbi A/SDKK 16.9bn
William Demant Invest A/SDKK 1.1bn

Equity

Den gode ide ApS−DKK 172k
Kirkbi A/SDKK 151.9bn
William Demant Invest A/SDKK 31.6bn

Employees

Den gode ide ApS3
Kirkbi A/S176
William Demant Invest A/S14

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register

Owners

Maja Søndergaard Nilsson50%
Mia Kisling Hjulgaard50%

Den gode ide ApS

Management

1 active registrations

Executive management

Executive management at Den gode ide ApS
Name	Role	Appointed
Maja Søndergaard Nilsson	Director	15/12/2020

Founders: Det Hele ApS, Pufferfish IVS, KASC Holding B.V.

Former management (10)

Former management at Den gode ide ApS
Name	Role	Appointed	Resigned
Kasper Christensen	Board member	12/03/2018	31/01/2020
Rikki Kivin Tholstrup Jørgensen	Chair of the board	12/03/2018	31/01/2020
Søren Søltoft Holmboe	Board member	12/03/2018	30/12/2018
Søren Søltoft Holmboe	Director	12/03/2018	30/12/2018
Kasper Christensen	Director	31/12/2018	31/01/2020
Kenni Dahl Nielsen	Board member	31/12/2018	31/01/2020
Maja Søndergaard Nilsson	Director	31/12/2018	31/01/2020
Tom Vedsted Vonsild	Board member	31/01/2020	14/12/2020
Kenni Dahl Nielsen	Director	31/01/2020	14/12/2020
Rasmus Kisling Hjulgaard	Chair of the board	31/01/2020	14/12/2020

Signing rule: Selskabet tegnes af direktøren.

Address and production units

1 active production units

Haslegårdsvej 8
8210 Aarhus V

Aarhus Municipality · Postcode 8210

Other companies at the address (8)

Jobcare A/SOther education n.e.c.
VaaS.Digital ApSComputer programming activities
Konsido ApSComputer programming activities
Dreamlitt ApSBook publishing
Ekona A/SOther renting of housing

Production units
Production unit	Address	Industry	Employees	P number
Den gode ide ApS	Haslegårdsvej 8, Hasle, 8210 Aarhus V	Other financial service activities n.e.c.	3	1023455303

Purpose

Selskabets formål er at eje kapitalandele i andre selskaber, udøve ejerbeføjelser og drive formueforvaltning i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

55 registered events

192018

22019

282020

12021

12022

12023

12024

22025

20252 changesaccounts 1 · industry 1

21/11AccountsAnnual report for 2025 published
25/03IndustryIndustry changed to Other financial service activities n.e.c. (649990)

20241 changeaccounts 1

23/10AccountsAnnual report for 2024 published

20231 changeaccounts 1

14/12AccountsAnnual report for 2023 published

20221 changeaccounts 1

13/10AccountsAnnual report for 2022 published

20211 changeaccounts 1

27/10AccountsAnnual report for 2021 published

202028 changesmanagement 12 · ownership 12 · address 2 · accounts 1 · name 1

15/12ManagementMaja Søndergaard Nilsson appointed director
15/12OwnershipMaja Søndergaard Nilsson registered as owner (50%)
15/12OwnershipMia Kisling Hjulgaard registered as owner (50%)
14/12ManagementTom Vedsted Vonsild stepped down as board member
14/12ManagementRasmus Kisling Hjulgaard stepped down as chair of the board
14/12ManagementKenni Dahl Nielsen stepped down as director
14/12OwnershipDet Hele ApS is no longer registered as owner
03/12AddressMoved to Haslegårdsvej 8, Hasle, 8210 Aarhus V
03/11AccountsAnnual report for 2020 published
18/06NameName changed from Nyheder24 ApS to Den gode ide ApS
01/02OwnershipTom Vedsted Vonsild registered as owner (25%)
01/02OwnershipTom Vedsted Vonsild is no longer registered as owner
01/02OwnershipKenni Dahl Nielsen registered as owner (50%)
01/02OwnershipKenni Dahl Nielsen is no longer registered as owner
01/02OwnershipRasmus Kisling Hjulgaard registered as owner (25%)
01/02OwnershipRasmus Kisling Hjulgaard is no longer registered as owner
01/02OwnershipDet Hele ApS registered as owner (100%)
31/01AddressMoved to Viborgvej 159A, Hasle, 8210 Aarhus V
31/01ManagementTom Vedsted Vonsild appointed board member
31/01ManagementRasmus Kisling Hjulgaard appointed chair of the board
31/01ManagementKenni Dahl Nielsen appointed director
31/01ManagementKenni Dahl Nielsen stepped down as board member
31/01ManagementKasper Christensen stepped down as director
31/01ManagementMaja Søndergaard Nilsson stepped down as director
31/01ManagementKasper Christensen stepped down as board member
31/01ManagementRikki Kivin Tholstrup Jørgensen stepped down as chair of the board
31/01OwnershipDet Hele ApS is no longer registered as owner
31/01OwnershipKASC Holding B.V. is no longer registered as owner

20192 changesaddress 2

25/05AddressMoved to Horsensvej 72A, st, 7100 Vejle
13/03AddressMoved to Horsensvej 72A, st, 7100 Vejle

201819 changesmanagement 9 · ownership 8 · address 1 · founded 1

31/12ManagementKenni Dahl Nielsen appointed board member
31/12ManagementKasper Christensen appointed director
31/12ManagementMaja Søndergaard Nilsson appointed director
31/12OwnershipDet Hele ApS registered as owner (50%)
31/12OwnershipKASC Holding B.V. registered as owner (50%)
31/12OwnershipPUFFERFISH IVS is no longer registered as owner
30/12ManagementSøren Søltoft Holmboe stepped down as director
30/12ManagementSøren Søltoft Holmboe stepped down as board member
30/12OwnershipKASC Holding B.V. is no longer registered as owner
30/12OwnershipDet Hele ApS is no longer registered as owner
17/04AddressMoved to Islandsvej 5, 7100 Vejle
12/03FoundedRegistered as Nyheder24 ApS
12/03ManagementKasper Christensen appointed board member
12/03ManagementSøren Søltoft Holmboe appointed director
12/03ManagementSøren Søltoft Holmboe appointed board member
12/03ManagementRikki Kivin Tholstrup Jørgensen appointed chair of the board
12/03OwnershipPUFFERFISH IVS registered as owner (20%)
12/03OwnershipKASC Holding B.V. registered as owner (33.33%)
12/03OwnershipDet Hele ApS registered as owner (33.33%)

Related companies

Same industry in Aarhus

Mprengel Invest ApS41 employees
Blue Capital Fund Management A/S11 employees
Imbro A/S9 employees
Fair Finans Ejendomskreditselskab A/S5 employees
Ekc Egå ApS5 employees
W1 Holding ApS4 employees

See all →

Same people in management

Media Group Denmark ApSvia Kasper Christensen
Gaffa ApSvia Rikki Kivin Tholstrup Jørgensen
Datech ApSvia Rasmus Kisling Hjulgaard
Dreamlitt ApSvia Maja Søndergaard Nilsson
reConnect ApSvia Maja Søndergaard Nilsson
Muggy Media ApSvia Kenni Dahl Nielsen

Largest in the industry

Kirkbi A/SDKK 60bn
William Demant Invest A/SDKK 22bn
Lars Larsen Group A/SDKK 17.2bn
KK Group Holding A/SDKK 2.6bn
KIRKBI Investment Management A/SDKK 984m
Jens Enggaard Holding ApSDKK 979.3m

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVR Report a correction