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DearBaby ApS

Private limited companyCVR 41507357AalborgActive

DearBaby ApS is a private limited company, based in Aalborg, active in retail sale of games and toys, founded in 2020. Equity was negative at the end of 2025 (−DKK 2.5m). The company made a loss in both 2024 and 2025, most recently DKK 745k. With 12 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 651k−38.4% vs. 2024
Net profit−DKK 745k−14.2% vs. 2024
Equity−DKK 2.5m−42.7% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 38% (2024 → 2025), to DKK 651k.
  • The loss grew: from DKK 652k to DKK 745k (2024 → 2025).

Employees

  • 6 more employees than a year earlier: 12 (07/2026) against 6 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 2.5m−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 020212022202320242025
EquityNet profit
Financial figures for DearBaby ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit2225434171,056651−38.4%
Operating profit (EBIT)53−345−900−748−838−12.1%
Profit before tax37−381−960−832−953−14.4%
Net profit28−194−967−652−745−14.2%
Total assets1,0301,0981,0741,2621,661+31.6%
Equity68−126−1,094−1,746−2,490−42.7%
Liabilities8811,2231,9732,9484,145+40.6%
Average number of employees––3330%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m20212022202320242025
Gross profitMedian, the industry (86 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.5m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for DearBaby ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202528/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202206/07/2023The companyPDFXBRL
202109/07/2020 – 31/12/202101/07/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

86 companies in the database

Comparison with the other companies in retail sale of games and toys based on the latest financial year.

Gross profitDKK 651kNo. 50 of 86
Better than 42% of the companies in the industry
Equity−DKK 2.5mNo. 84 of 86
Better than 2% of the companies in the industry
Number of employees12No. 35 of 86
Better than 60% of the companies in the industry

Industry median: gross profit DKK 1m, net profit DKK 92,962, equity DKK 455k, 3 employees.

DKK 100kDKK 448kDKK 2mDKK 9mDKK 24.4mHere
Distribution of gross profit for 76 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 51,416of 69,742
Better than 26%
No. 68,511of 69,964
Better than 2%
Same industry and fewer than 20 employees73 companies in the comparison
No. 37of 73
Better than 50%
No. 72of 73
Better than 1%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 26,399of 33,588
Better than 21%
No. 32,663of 33,687
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 49,469of 66,379
Better than 25%
No. 65,049of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of games and toys
Gross profit
  1. DearBaby ApSDKK 651k
  2. Faraos Cigarer ApSDKK 40.3m
  3. Temashop ApSDKK 39.8m
Net profit
  1. DearBaby ApS−DKK 745k
  2. Faraos Cigarer ApSDKK 169k
  3. Temashop ApSDKK 10.3m
Equity
  1. DearBaby ApS−DKK 2.5m
  2. Faraos Cigarer ApSDKK 26.3m
  3. Temashop ApSDKK 34.1m
Employees
  1. DearBaby ApS12
  2. Faraos Cigarer ApS192
  3. Temashop ApS105

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Dorthe Klitgaard Rosenmeier33.33%
  • Joanjo Holding ApS50%
DearBaby ApS

Management

2 active registrations

Executive management

Executive management at DearBaby ApS
NameRoleAppointed
Dorthe Klitgaard RosenmeierDirector09/07/2020
Joen RosenmeierDirector01/01/2022
Founders
Dorthe Klitgaard Rosenmeier, Joanjo Holding ApS

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Lyngvej 4
9000 Aalborg

Aalborg Municipality · Postcode 9000

Other companies at the address (1)

  • 1shops ApSOther retail sale of new goods in specialised stores
Production units
Production unitAddressEmployeesP number
DearBaby ApSLyngvej 4, 9000 Aalborg101026020731

Purpose

Selskabets formål er at udvikle, producere og sælge legetøj samt anden virksomhed, der står i forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

13 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Lyngvej 4, 9000 Aalborg
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesaccounts 1 · name 1 · management 1
  • Annual report for 2021 published
  • Name changed from LeJetøjskassen ApS to DearBaby ApS
  • Joen Rosenmeier appointed director
20211 changeaddress 1
  • Moved to Constancevej 9, 9000 Aalborg
20204 changesfounded 1 · management 1 · ownership 2
  • Registered as LeJetøjskassen ApS
  • Dorthe Klitgaard Rosenmeier appointed director
  • Dorthe Klitgaard Rosenmeier registered as owner (33.33%)
  • JOANJO HOLDING ApS registered as owner (50%)

Related companies

Same industry in Aalborg

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction