Danske Slagtermestres Markedsføringsselskab ApS
Private limited companyCVR 89989019Odense SActive
Danske Slagtermestres Markedsføringsselskab ApS is a private limited company, based in Odense S, active in activities of business and employers membership organisations, founded in 1982. Net profit fell 66% from 2024 to 2025, ending at DKK 748k. Measured by gross profit, it ranks no. 1 of 10 companies in the industry in the database. 10 people are registered in the company's management and ownership.
Key figures · financial year 2025
Gross profitDKK 11.9m−13% vs. 2024
Net profitDKK 748k−66.5% vs. 2024
EquityDKK 26.4m+2.9% vs. 2024
Employees15latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 13% (2024 → 2025), to DKK 11.9m.
- Net profit fell 66% (2024 → 2025), to DKK 748k.
- Equity rose 3% (2024 → 2025), to DKK 26.4m.
Management and owners, last 24 months
- New in management: Bjarke Jensen (board member, 10/12/2024) and Leo Engelberg (board member, 08/12/2025).
- Stepped down: Lars Ville Jensen (board member, 08/12/2025) and Bitten Nyrup Pedersen (board member, 10/12/2024).
Registrations, last 24 months
- 25/09/2026: Moved to Højbyvej 50, Højby, 5260 Odense S
- 01/01/2025: Industry changed to Activities of business and employers membership organisations (941100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 12,926 | 12,926 | 12,693 | 12,769 | 13,653 | 11,878 | −13% |
| Operating profit (EBIT) | 1,814 | 1,214 | 583 | 1,542 | 2,559 | 1,052 | −58.9% |
| Profit before tax | 2,066 | 2,695 | −543 | 2,650 | 2,843 | 1,013 | −64.4% |
| Net profit | 1,677 | 2,376 | −601 | 2,233 | 2,230 | 748 | −66.5% |
| Total assets | 33,720 | 34,811 | 31,762 | 33,861 | 33,119 | 33,468 | +1.1% |
| Equity | 19,403 | 21,780 | 21,179 | 23,411 | 25,641 | 26,389 | +2.9% |
| Liabilities | 14,317 | 13,032 | 10,583 | 10,450 | 7,478 | 7,079 | −5.3% |
| Cash and cash equivalents | 3,206 | 4,142 | 2,892 | 4,803 | 8,340 | 10,095 | +21% |
| Average number of employees | 17 | 17 | 19 | 16 | 16 | 14 | −12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/05/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 12/05/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 05/05/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 10/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
10 companies in the databaseComparison with the other companies in activities of business and employers membership organisations based on the latest financial year.
Gross profitDKK 11.9mNo. 1 of 10
Better than 100% of the companies in the industry
EquityDKK 26.4mNo. 1 of 10
Better than 100% of the companies in the industry
Number of employees15No. 1 of 10
Better than 100% of the companies in the industry
Industry median: gross profit DKK 5m, net profit DKK 71,659, equity DKK 1.4m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 3,571of 69,742 Better than 95% | No. 4,840of 69,964 Better than 93% |
| Same industry and fewer than 20 employees10 companies in the comparison | No. 1of 10 Better than 100% | No. 1of 10 Better than 100% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 3,825of 10,152 Better than 62% | No. 2,950of 10,275 Better than 71% |
| All companies of type ApS66,508 companies in the comparison | No. 4,904of 66,379 Better than 93% | No. 3,472of 66,505 Better than 95% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Activities of business and employers membership organisationsGross profit
- Danske Slagtermestres Markedsføringsselskab ApSDKK 11.9m
- Erp Denmark ApSDKK 8.4m
- Executive Cognito A/SDKK 6.7m
Net profit
- Danske Slagtermestres Markedsføringsselskab ApSDKK 748k
- Erp Denmark ApSDKK 3m
- Executive Cognito A/SDKK 1.6m
Equity
- Danske Slagtermestres Markedsføringsselskab ApSDKK 26.4m
- Erp Denmark ApSDKK 4.3m
- Executive Cognito A/SDKK 2.2m
Employees
- Danske Slagtermestres Markedsføringsselskab ApS15
- Erp Denmark ApS13
- Executive Cognito A/S7
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Danske Slagtermestre100%
Danske Slagtermestres Markedsføringsselskab ApS
Subsidiaries and ownership shares
Subsidiaries are shown only if they are in the database.
Management
9 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Leif Wilson Laustsen | CEO | 01/06/2023 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Ole Toft Thøgersen | Board member | 19/12/2007 |
| Ronni Cederkof Black Nielsen | Board member | 11/11/2020 |
| Leif Tranholm | Chair of the board | 14/06/2023 |
| Kennet Hansen | Board member | 15/12/2023 |
| Viggo Thejlgaard Hansen | Deputy chair | 15/12/2023 |
| Allan Smærup | Board member | 18/12/2023 |
| Bjarke Jensen | Board member | 10/12/2024 |
| Leo Engelberg | Board member | 08/12/2025 |
Former management (42)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jens Kruse Munch | Board member | 02/04/1982 | 13/11/2002 |
| Jens Carlsen | Board member | 02/04/1982 | 26/10/1997 |
| Leif Broe | Board member | 02/04/1982 | 04/11/1994 |
| Ejner Nørskov | Board member | 02/04/1982 | 17/03/1996 |
| Jens Engstrøm | Chair of the board | 02/04/1982 | 26/08/1996 |
| Ole Wind | Director | 02/04/1982 | 06/07/1994 |
| Jan Bacher Wybrandt | Board member | 02/04/1982 | 06/07/1994 |
| Mogens Koppel-Hansen | Board member | 02/04/1982 | 28/10/2001 |
| Knud Pors Jepsen | Director | 02/04/1982 | 22/10/1990 |
| Iver Pugflod Iversen | Chair of the board | 02/04/1982 | 22/10/1990 |
| Ole Kirkegård Erlandsen | Board member | 02/04/1982 | 17/03/1996 |
| Kaj Holger Nielsen | Board member | 06/07/1994 | 26/10/1997 |
| Lars Stahlberg Bode | Director | 06/07/1994 | 30/09/2005 |
| Kaj Herman Møller Lassen | Board member | 17/03/1996 | 23/05/2001 |
| Ole Bagger-Nielsen | Board member | 17/03/1996 | 13/11/2002 |
| Jørn Levin | Board member | 26/08/1996 | 23/05/2001 |
| Hendrik Karl Henning Olsen | Board member | 26/10/1997 | 07/04/2004 |
| Flemming Christensen | Board member | 23/05/2001 | 31/10/2004 |
| Peter Christian Bertelsen | Board member | 13/11/2002 | 19/03/2009 |
| Stig Evald Greisgaard Larsen | Board member | 13/11/2002 | 10/03/2010 |
| Lars Routhaues Stjernholm | Chair of the board | 14/08/2003 | 19/12/2007 |
| Britt Rasmussen | Board member | 14/08/2003 | 04/02/2011 |
| Niels Juul Knudsen | Board member | 07/04/2004 | 01/11/2011 |
| Flemming Jensen | Board member | 31/10/2004 | 19/12/2007 |
| Torsten Buhl | Director | 01/11/2005 | 30/05/2023 |
| Leif Wilson Laustsen | Chair of the board | 19/12/2007 | 13/06/2023 |
| Karsten Fruerskov Andersen | Deputy chair | 19/12/2007 | 31/08/2023 |
| Torben Hvalsø Nedergaard | Board member | 19/03/2009 | 27/10/2013 |
| Peter Aalbæk | Board member | 10/03/2010 | 01/11/2011 |
| Kennet Hansen | Board member | 10/03/2010 | 21/02/2022 |
| Tom Munkholm | Board member | 04/02/2011 | 11/11/2020 |
| Lars Ville Jensen | Board member | 01/11/2011 | 08/12/2025 |
| Kurt Møller | Board member | 01/11/2011 | 26/10/2014 |
| Peter Høgh | Board member | 27/10/2013 | 14/02/2018 |
| Michael Gertz | Board member | 26/10/2014 | 11/11/2020 |
| Viggo Thejlgaard Hansen | Board member | 14/02/2018 | 14/12/2023 |
| René Sigaard Madsen | Board member | 11/11/2020 | 21/02/2022 |
| Claus Jensen | Board member | 21/02/2022 | 18/12/2023 |
| Leif Tranholm | Board member | 21/02/2022 | 13/06/2023 |
| Torben Stylsvig Pedersen | CEO | 30/05/2023 | 01/06/2023 |
| Leif Wilson Laustsen | Board member | 14/06/2023 | 15/12/2023 |
| Bitten Nyrup Pedersen | Board member | 31/08/2023 | 10/12/2024 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med en direktør eller af to andre medlemmer af bestyrelsen i forening med en direktør eller af den samlede bestyrelse.
Address and production units
1 active production unitsHøjbyvej 50
5260 Odense S
Odense Municipality · Postcode 5260
Other companies at the address (1)
- Danske Slagtermestres Administrations- og Finansselskab ApSOther financial service activities n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| DANSKE SLAGTERMESTRES MARKEDSFØRINGSSELSKAB ApS | Højbyvej 50, Højby, 5260 Odense S | 15 | 1002831005 |
Purpose
Selskabets formål er ved erhvervsmæssig virksomhed at yde støtte og dygtiggøre danske slagtermestre gennem faglig bistand, herunder f.eks. rapporter og oplysninger, kurser og undervisning, for derved at fastholde branchens markedsandel, samt at søge denne andel udvidet ved nye tiltag i form af fælles markedsføring og lign. Selskabet kan også yde administrativ assistance og lignende.
The purpose is quoted from the register in Danish.
Changes year by year
109 registered events02015
02016
02017
22018
02019
42020
12021
52022
172023
32024
42025
22026
20262 changesaddress 1 · accounts 1
- AddressMoved to Højbyvej 50, Højby, 5260 Odense S
- AccountsAnnual report for 2025 published
20254 changesmanagement 2 · accounts 1 · industry 1
- ManagementLeo Engelberg appointed board member
- ManagementLars Ville Jensen stepped down as board member
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Activities of business and employers membership organisations (941100)
20243 changesmanagement 2 · accounts 1
- ManagementBjarke Jensen appointed board member
- ManagementBitten Nyrup Pedersen stepped down as board member
- AccountsAnnual report for 2023 published
202317 changesmanagement 16 · accounts 1
- ManagementAllan Smærup appointed board member
- ManagementClaus Jensen stepped down as board member
- ManagementViggo Thejlgaard Hansen appointed deputy chair
- ManagementKennet Hansen appointed board member
- ManagementLeif Wilson Laustsen stepped down as board member
- ManagementViggo Thejlgaard Hansen stepped down as board member
- ManagementBitten Nyrup Pedersen appointed board member
- ManagementKarsten Fruerskov Andersen stepped down as deputy chair
- ManagementLeif Wilson Laustsen appointed board member
- ManagementLeif Tranholm appointed chair of the board
- ManagementLeif Tranholm stepped down as board member
- ManagementLeif Wilson Laustsen stepped down as chair of the board
- ManagementLeif Wilson Laustsen appointed ceo
- ManagementTorben Stylsvig Pedersen stepped down as ceo
- ManagementTorben Stylsvig Pedersen appointed ceo
- ManagementTorsten Buhl stepped down as director
- AccountsAnnual report for 2022 published
20225 changesaccounts 1 · management 4
- AccountsAnnual report for 2021 published
- ManagementClaus Jensen appointed board member
- ManagementLeif Tranholm appointed board member
- ManagementRené Sigaard Madsen stepped down as board member
- ManagementKennet Hansen stepped down as board member
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20204 changesmanagement 4
- ManagementRené Sigaard Madsen appointed board member
- ManagementRonni Cederkof Black Nielsen appointed board member
- ManagementMichael Gertz stepped down as board member
- ManagementTom Munkholm stepped down as board member
20182 changesmanagement 2
- ManagementViggo Thejlgaard Hansen appointed board member
- ManagementPeter Høgh stepped down as board member
20142 changesmanagement 2
- ManagementMichael Gertz appointed board member
- ManagementKurt Møller stepped down as board member
20133 changesmanagement 2 · industry 1
- ManagementPeter Høgh appointed board member
- ManagementTorben Hvalsø Nedergaard stepped down as board member
- IndustryIndustry changed to Activities of business and employers membership organisations (941100)
20116 changesmanagement 6
- ManagementLars Ville Jensen appointed board member
- ManagementKurt Møller appointed board member
- ManagementPeter Aalbæk stepped down as board member
- ManagementNiels Juul Knudsen stepped down as board member
- ManagementTom Munkholm appointed board member
- ManagementBritt Rasmussen stepped down as board member
20103 changesmanagement 3
- ManagementPeter Aalbæk appointed board member
- ManagementKennet Hansen appointed board member
- ManagementStig Evald Greisgaard Larsen stepped down as board member
20092 changesmanagement 2
- ManagementTorben Hvalsø Nedergaard appointed board member
- ManagementPeter Christian Bertelsen stepped down as board member
20081 changeindustry 1
- IndustryIndustry changed to Other advertising activities (731190)
20075 changesmanagement 5
- ManagementLeif Wilson Laustsen appointed chair of the board
- ManagementKarsten Fruerskov Andersen appointed deputy chair
- ManagementOle Toft Thøgersen appointed board member
- ManagementFlemming Jensen stepped down as board member
- ManagementLars Routhaues Stjernholm stepped down as chair of the board
20052 changesmanagement 2
- ManagementTorsten Buhl appointed director
- ManagementLars Stahlberg Bode stepped down as director
20044 changesmanagement 4
- ManagementFlemming Jensen appointed board member
- ManagementFlemming Christensen stepped down as board member
- ManagementNiels Juul Knudsen appointed board member
- ManagementHendrik Karl Henning Olsen stepped down as board member
20032 changesmanagement 2
- ManagementBritt Rasmussen appointed board member
- ManagementLars Routhaues Stjernholm appointed chair of the board
20024 changesmanagement 4
- ManagementStig Evald Greisgaard Larsen appointed board member
- ManagementPeter Christian Bertelsen appointed board member
- ManagementOle Bagger-Nielsen stepped down as board member
- ManagementJens Kruse Munch stepped down as board member
20014 changesmanagement 4
- ManagementMogens Koppel-Hansen stepped down as board member
- ManagementFlemming Christensen appointed board member
- ManagementJørn Levin stepped down as board member
- ManagementKaj Herman Møller Lassen stepped down as board member
20001 changeindustry 1
- IndustryIndustry changed to Anden reklamevirksomhed og reklameformidling (744090)
19973 changesmanagement 3
- ManagementHendrik Karl Henning Olsen appointed board member
- ManagementKaj Holger Nielsen stepped down as board member
- ManagementJens Carlsen stepped down as board member
19968 changesmanagement 6 · capital 1 · ownership 1
- ManagementJørn Levin appointed board member
- ManagementJens Engstrøm stepped down as chair of the board
- CapitalShare capital changed from 200,000 DKK to 250,000 DKK
- ManagementOle Bagger-Nielsen appointed board member
- ManagementKaj Herman Møller Lassen appointed board member
- ManagementOle Kirkegård Erlandsen stepped down as board member
- ManagementEjner Nørskov stepped down as board member
- OwnershipDanske Slagtermestre registered as owner (100%)
19947 changesname 1 · capital 1 · management 5
- NameName changed from DEN RIGTIGE SLAGTER ApS to DANSKE SLAGTERMESTRES MARKEDSFØRINGSSELSKAB ApS
- CapitalShare capital changed from 270,000 DKK to 200,000 DKK
- ManagementLeif Broe stepped down as board member
- ManagementLars Stahlberg Bode appointed director
- ManagementKaj Holger Nielsen appointed board member
- ManagementJan Bacher Wybrandt stepped down as board member
- ManagementOle Wind stepped down as director
19902 changesmanagement 2
- ManagementIver Pugflod Iversen stepped down as chair of the board
- ManagementKnud Pors Jepsen stepped down as director
198212 changesfounded 1 · management 11
- FoundedRegistered as DEN RIGTIGE SLAGTER ApS
- ManagementJens Kruse Munch appointed board member
- ManagementOle Kirkegård Erlandsen appointed board member
- ManagementIver Pugflod Iversen appointed chair of the board
- ManagementJens Carlsen appointed board member
- ManagementKnud Pors Jepsen appointed director
- ManagementMogens Koppel-Hansen appointed board member
- ManagementJan Bacher Wybrandt appointed board member
- ManagementOle Wind appointed director
- ManagementJens Engstrøm appointed chair of the board
- ManagementEjner Nørskov appointed board member
- ManagementLeif Broe appointed board member
Related companies
Same people in management
- Umove A/Svia Kurt Møller
- Karl Chr. Skov Jensen A/Svia Kurt Møller
- Catering Danmark ApSvia Peter Aalbæk
- AIDER Godkendt Revisionsaktieselskabvia Jan Allan Nielsen
- Atria Danmark A/Svia Kurt Møller
- Delika Christiansfeld A/Svia Kurt Møller
Largest in the industry
- Erp Denmark ApSDKK 8.4m
- Executive Cognito A/SDKK 6.7m
- Project Zero A/SDKK 6.2m
- Scandinavian Executive Institute A/SDKK 6.1m
- Business Vordingborg A/SDKK 4m
- Network Nation ApSDKK 3.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.