CVRdatabase
Menu

Dana Ure A/S

Public limited companyCVR 33776381HorsensActive

Dana Ure A/S is a public limited company, based in Horsens, active in wholesale of watches and jewellery, founded in 2011. Net profit fell 59% from 2024 to 2025, ending at DKK 917k.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 6m−13.4% vs. 2024
Net profitDKK 917k−59.3% vs. 2024
EquityDKK 7.4m+14.2% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 13% (2024 → 2025), to DKK 6m.
  • Net profit fell 59% (2024 → 2025), to DKK 917k.
  • Equity rose 14% (2024 → 2025), to DKK 7.4m.

Employees

  • 2 fewer employees than a year earlier: 7 (08/2026) against 9 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of watches and jewellery (464800)
  • 29/10/2024: Moved to Silkeborgvej 139, 8700 Horsens

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
EquityNet profit
Financial figures for Dana Ure A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit11,00211,6196,6878,2486,9796,041−13.4%
Operating profit (EBIT)6,5156,0101,7214,0332,9101,221−58%
Profit before tax6,5056,0201,7154,0612,9031,185−59.2%
Net profit5,0594,6841,3333,1582,252917−59.3%
Total assets18,73418,71616,28420,25917,75714,600−17.8%
Equity9,03010,2159,04810,1966,4477,364+14.2%
Liabilities9,4948,2576,9699,80511,0907,029−36.6%
Cash and cash equivalents5,1613,4951,7308,0331,9881,135−42.9%
Average number of employees8998990%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12m202020212022202320242025
Gross profitMedian, the industry (72 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Dana Ure A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202512/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202314/03/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202021/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

72 companies in the database

Comparison with the other companies in wholesale of watches and jewellery based on the latest financial year.

Gross profitDKK 6mNo. 21 of 72
Better than 72% of the companies in the industry
EquityDKK 7.4mNo. 21 of 72
Better than 72% of the companies in the industry
Number of employees7No. 18 of 72
Better than 76% of the companies in the industry

Industry median: gross profit DKK 2m, net profit DKK 165k, equity DKK 1.9m, 4 employees.

DKK 100kDKK 593kDKK 3.5mDKK 20.8mDKK 68.3mHere
Distribution of gross profit for 68 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,594of 69,742
Better than 85%
No. 11,072of 69,964
Better than 84%
Same industry and fewer than 20 employees63 companies in the comparison
No. 12of 63
Better than 82%
No. 12of 63
Better than 82%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,605of 24,791
Better than 65%
No. 7,953of 24,909
Better than 68%
All companies of type A/S18,025 companies in the comparison
No. 11,184of 17,786
Better than 37%
No. 9,967of 18,024
Better than 45%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of watches and jewellery
Gross profit
  1. Dana Ure A/SDKK 6m
  2. Ole Lynggaard A/SDKK 123.5m
  3. Essilor Danmark A/SDKK 39.7m
Net profit
  1. Dana Ure A/SDKK 917k
  2. Ole Lynggaard A/SDKK 20.5m
  3. Essilor Danmark A/SDKK 1.7m
Equity
  1. Dana Ure A/SDKK 7.4m
  2. Ole Lynggaard A/SDKK 111m
  3. Essilor Danmark A/SDKK 13m
Employees
  1. Dana Ure A/S7
  2. Ole Lynggaard A/S101
  3. Essilor Danmark A/S33

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J.j. Lund ApS100%
Dana Ure A/S

Management

4 active registrations

Executive management

Executive management at Dana Ure A/S
NameRoleAppointed
Joakim Jacob Frost HyldtoftDirector04/01/2017

Board of directors

Board of directors at Dana Ure A/S
NameRoleAppointed
Carl Bjarne Mathiasen MadsenChair of the board04/01/2017
Joakim Jacob Frost HyldtoftBoard member04/01/2017
Trine Frost HyldtoftBoard member29/03/2023
Founders
PJH Invest Horsens ApS
Former management (4)
Former management at Dana Ure A/S
NameRoleAppointedResigned
Palle Jacob HyldtoftDirector01/07/201122/09/2021
Inger Lillian HyldtoftDirector01/07/201104/01/2017
Palle Jacob HyldtoftBoard member04/01/201729/03/2023
Inger Lillian HyldtoftBoard member04/01/201729/03/2023

Signing rule: Selskabet tegnes af en direktør i forening med et bestyrelsesmedlem eller af den samlede bestyrelse.

Address and production units

1 active production units

Silkeborgvej 139
8700 Horsens

Horsens Municipality · Postcode 8700

Production units
Production unitAddressEmployeesP number
DANA URE A/SSilkeborgvej 139, 8700 Horsens71016968397

Purpose

Selskabets formål er at drive handels- og investeringsvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Wholesale of watches and jewellery (464800)
20242 changesaddress 1 · accounts 1
  • Moved to Silkeborgvej 139, 8700 Horsens
  • Annual report for 2023 published
20237 changesownership 3 · accounts 1 · management 3
  • J.J. LUND ApS registered as owner (100%)
  • PJH Invest Horsens ApS is no longer registered as owner
  • J.J. LUND ApS is no longer registered as owner
  • Annual report for 2022 published
  • Trine Frost Hyldtoft appointed board member
  • Palle Jacob Hyldtoft stepped down as board member
  • Inger Lillian Hyldtoft stepped down as board member
20221 changeaccounts 1
  • Annual report for 2021 published
20214 changesname 1 · capital 1 · management 1 · accounts 1
  • Name changed from DANA URE - FESTINA DANMARK ApS to DANA URE A/S
  • Share capital changed from 80,000 DKK to 400,000 DKK
  • Palle Jacob Hyldtoft stepped down as director
  • Annual report for 2020 published
20204 changesownership 4
  • PJH Invest Horsens ApS registered as owner (10%)
  • J.J. LUND ApS registered as owner (90%)
  • J.J. LUND ApS is no longer registered as owner
  • PJH Invest Horsens ApS is no longer registered as owner
20182 changesownership 2
  • J.J. LUND ApS registered as owner (50%)
  • J.J. LUND ApS is no longer registered as owner
20176 changesmanagement 6
  • Palle Jacob Hyldtoft appointed board member
  • Inger Lillian Hyldtoft appointed board member
  • Carl Bjarne Mathiasen Madsen appointed chair of the board
  • Joakim Jacob Frost Hyldtoft appointed director
  • Joakim Jacob Frost Hyldtoft appointed board member
  • Inger Lillian Hyldtoft stepped down as director
20154 changesownership 4
  • J.J. LUND ApS registered as owner (33.33%)
  • PJH Invest Horsens ApS registered as owner (50%)
  • J.J. LUND ApS is no longer registered as owner
  • PJH Invest Horsens ApS is no longer registered as owner
20131 changeownership 1
  • J.J. LUND ApS registered as owner (20%)
20114 changesfounded 1 · management 2 · ownership 1
  • Registered as DANA URE - FESTINA DANMARK ApS
  • Palle Jacob Hyldtoft appointed director
  • Inger Lillian Hyldtoft appointed director
  • PJH Invest Horsens ApS registered as owner (66.67%)

Related companies

Same industry in Horsens

See all →

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction