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by Men's Room ApS

Private limited companyCVR 40501711København VActive

by Men's Room ApS is a private limited company, based in København V, active in wholesale of perfume and cosmetics, founded in 2019. After a loss in 2024, the company made a profit of DKK 9,728 in 2025.

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Key figures · financial year 2025

Gross profitDKK 151k−30.7% vs. 2024
Net profitDKK 9,728+109% vs. 2024
EquityDKK 410k−10.2% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 31% (2024 → 2025), to DKK 151k.
  • Net profit went from a loss of DKK 108k to a profit of DKK 9,728 (2024 → 2025).
  • Equity fell 10% (2024 → 2025), to DKK 410k.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200kDKK 300kDKK 400kDKK 500kDKK 600k202020212022202320242025
EquityNet profit
Financial figures for by Men's Room ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit315205209527218151−30.7%
Operating profit (EBIT)30914458232–38–
Profit before tax30212340205−10910+109.3%
Net profit23311539175−10810+109%
Total assets6515209311,1081,1301,038−8.1%
Equity234350389564456410−10.2%
Liabilities417170542544674619−8.1%
Cash and cash equivalents––––0238–
Average number of employees0000110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Annual reports

6 financial years
Annual reports for by Men's Room ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/06/2026The companyPDF not statedXBRL
202401/07/2023 – 30/06/202423/05/2025The companyPDFXBRL
202301/07/2022 – 30/06/202307/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202211/10/2022The companyPDFXBRL
202101/07/2020 – 30/06/202110/11/2021The companyPDFXBRL
202012/04/2019 – 30/06/202019/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112206/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2409/2510/2511/25
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 151kNo. 115 of 126
Better than 9% of the companies in the industry
EquityDKK 410kNo. 91 of 126
Better than 28% of the companies in the industry
Number of employees2No. 112 of 126
Better than 11% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 60,216of 69,742
Better than 14%
No. 44,237of 69,964
Better than 37%
Same industry and fewer than 20 employees98 companies in the comparison
No. 87of 98
Better than 11%
No. 64of 98
Better than 35%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 29,992of 33,588
Better than 11%
No. 20,957of 33,687
Better than 38%
All companies of type ApS66,508 companies in the comparison
No. 57,916of 66,379
Better than 13%
No. 40,152of 66,505
Better than 40%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. by Men's Room ApSDKK 151k
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. by Men's Room ApSDKK 9,728
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. by Men's Room ApSDKK 410k
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. by Men's Room ApS2
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • C. Andreasen ApS50%
  • M. Marcuslund-Reuss ApS50%
by Men's Room ApS

Management

2 active registrations

Executive management

Executive management at by Men's Room ApS
NameRoleAppointed
Marie Louise Marcuslund-ReussDirector12/04/2019
Carina AndreasenDirector12/04/2019
Founders
Marie Louise Marcuslund-Reuss, Carina Andreasen

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

H.C. Andersens Boulevard 47
1553 København V

København Municipality · Postcode 1553

Production units
Production unitAddressEmployeesP number
by Men's Room ApSH.C. Andersens Boulevard 47, 1553 København V21024683601

Purpose

Selskabets formål er udvikling, salg og distribution af professionel hudplejeprodukter by Men´s Room samt efter direktionens opfattelse hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

17 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20203 changesname 1 · capital 1 · accounts 1
  • Name changed from by Men's Room IVS to by Men's Room ApS
  • Share capital changed from 1,000 DKK to 40,000 DKK
  • Annual report for 2020 published
20199 changesfounded 1 · management 2 · ownership 6
  • Registered as by Men's Room IVS
  • Marie Louise Marcuslund-Reuss appointed director
  • Carina Andreasen appointed director
  • Marie Louise Marcuslund-Reuss registered as owner (50%)
  • Marie Louise Marcuslund-Reuss is no longer registered as owner
  • Carina Andreasen registered as owner (50%)
  • Carina Andreasen is no longer registered as owner
  • C. Andreasen ApS registered as owner (50%)
  • M. Marcuslund-Reuss ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction