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Brdr. Sejr Motorcykler ApS

Private limited companyCVR 69955711Aarhus VActive

Brdr. Sejr Motorcykler ApS is a private limited company, based in Aarhus V, active in retail sale of motorcycles, parts and accessories, founded in 1982. After a loss in 2024, the company made a profit of DKK 76,256 in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.5m+79.5% vs. 2024
Net profitDKK 76,256+127.4% vs. 2024
EquityDKK 4.4m+1.8% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 80% (2024 → 2025), to DKK 2.5m.
  • Net profit went from a loss of DKK 279k to a profit of DKK 76,256 (2024 → 2025).
  • Equity rose 2% (2024 → 2025), to DKK 4.4m.

Management and owners, last 24 months

  • New in management: Benny Haslev (director, 01/06/2026).
  • Stepped down: Niels Damgaard Sejr (director, 01/06/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of motorcycles, parts and accessories (478300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m201820192020202120242025
EquityNet profit
Financial figures for Brdr. Sejr Motorcykler ApS
201820192020202120242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,8051,4662,9372,7131,4032,518+79.5%
Operating profit (EBIT)3803141,507642−337114+133.9%
Profit before tax3542971,483614−351102+129.2%
Net profit2672291,167478−27976+127.4%
Total assets2,9473,5285,1385,6335,3685,832+8.6%
Equity2,0152,2443,4113,8894,3384,414+1.8%
Liabilities9281,2791,7211,7341,0301,418+37.6%
Cash and cash equivalents3089511,9211,7981,7451,349−22.7%
Average number of employees6665550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2020, 2021, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2022, 2023 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m201820192020202120242025
Gross profitMedian, the industry (46 companies)

Annual reports

6 financial years
Annual reports for Brdr. Sejr Motorcykler ApS
Financial yearPeriodPublishedFigures forDocuments
202501/11/2024 – 31/10/202510/02/2026The companyPDF not statedXBRL
202401/11/2023 – 31/10/202405/02/2025The companyPDFXBRL
202101/11/2020 – 31/10/202111/02/2022The companyPDFXBRL
202001/11/2019 – 31/10/202002/02/2021The companyPDFXBRL
201901/11/2018 – 31/10/201920/03/2020The companyPDFXBRL
201801/11/2017 – 31/10/201811/01/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

46 companies in the database

Comparison with the other companies in retail sale of motorcycles, parts and accessories based on the latest financial year.

Gross profitDKK 2.5mNo. 18 of 46
Better than 62% of the companies in the industry
EquityDKK 4.4mNo. 9 of 46
Better than 82% of the companies in the industry
Number of employees7No. 16 of 46
Better than 67% of the companies in the industry

Industry median: gross profit DKK 2.2m, net profit DKK 107k, equity DKK 1.3m, 4 employees.

DKK 100kDKK 294kDKK 863kDKK 2.5mDKK 5.2mHere
Distribution of gross profit for 45 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 26,176of 69,742
Better than 62%
No. 15,352of 69,964
Better than 78%
Same industry and fewer than 20 employees46 companies in the comparison
No. 18of 46
Better than 62%
No. 9of 46
Better than 82%
Companies that are at least 30 years old10,276 companies in the comparison
No. 6,954of 10,152
Better than 32%
No. 6,432of 10,275
Better than 37%
All companies of type ApS66,508 companies in the comparison
No. 25,595of 66,379
Better than 61%
No. 12,270of 66,505
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of motorcycles, parts and accessories
Gross profit
  1. Brdr. Sejr Motorcykler ApSDKK 2.5m
  2. Xpedit-cph A/SDKK 7.5m
  3. MC Syd A/SDKK 7.1m
Net profit
  1. Brdr. Sejr Motorcykler ApSDKK 76,256
  2. Xpedit-cph A/SDKK 344k
  3. MC Syd A/SDKK 1.6m
Equity
  1. Brdr. Sejr Motorcykler ApSDKK 4.4m
  2. Xpedit-cph A/SDKK 3.3m
  3. MC Syd A/SDKK 22.5m
Employees
  1. Brdr. Sejr Motorcykler ApS7
  2. Xpedit-cph A/S12
  3. MC Syd A/S12

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Niels Damgaard Sejr50%
  • Benny Haslev33.33%
Brdr. Sejr Motorcykler ApS

Management

1 active registrations

Executive management

Executive management at Brdr. Sejr Motorcykler ApS
NameRoleAppointed
Benny HaslevDirector01/06/2026
Former management (3)
Former management at Brdr. Sejr Motorcykler ApS
NameRoleAppointedResigned
Erik Damgaard SejrDirector16/12/198207/04/2011
Eigil Damgaard SejrDirector16/12/198230/06/1999
Niels Damgaard SejrDirector30/06/199901/06/2026

Signing rule: Selskabet tegnes af en direktør alene

Address and production units

1 active production units

Sommervej 19
8210 Aarhus V

Aarhus Municipality · Postcode 8210

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
BRDR SEJR MOTORCYKLER APSSommervej 19, 8210 Aarhus V71002310490

Purpose

Selskabets formål er køb, salg og reparationer af automobiler og motorcykler

The purpose is quoted from the register in Danish.

Changes year by year

24 registered events
20263 changesmanagement 2 · accounts 1
  • Benny Haslev appointed director
  • Niels Damgaard Sejr stepped down as director
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of motorcycles, parts and accessories (478300)
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20202 changesaccounts 1 · address 1
  • Annual report for 2019 published
  • Moved to Sommervej 19, Hasle, 8210 Aarhus V
20191 changeaccounts 1
  • Annual report for 2018 published
20181 changeaddress 1
  • Moved to Randersvej 36, 8200 Aarhus N
20151 changeindustry 1
  • Industry changed to Salg, vedligeholdelse og reparation af motorcykler og reservedele og tilbehør hertil (454000)
20121 changecapital 1
  • Share capital changed from 250,000 DKK to 150,000 DKK
20112 changesmanagement 1 · ownership 1
  • Erik Damgaard Sejr stepped down as director
  • Benny Haslev registered as owner (33.33%)
20081 changeindustry 1
  • Industry changed to Detailhandel med personbiler, varebiler og minibusser (451120)
20001 changecapital 1
  • Share capital changed from 200,000 DKK to 250,000 DKK
19993 changesmanagement 2 · ownership 1
  • Niels Damgaard Sejr appointed director
  • Eigil Damgaard Sejr stepped down as director
  • Niels Damgaard Sejr registered as owner (50%)
19951 changecapital 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
19823 changesfounded 1 · management 2
  • Registered as BRDR. SEJR MOTORCYKLER ApS
  • Erik Damgaard Sejr appointed director
  • Eigil Damgaard Sejr appointed director

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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