Brands Of Beauty ApS
Private limited companyCVR 36023872VedbækActive
Brands Of Beauty ApS is a private limited company, based in Vedbæk, active in wholesale of perfume and cosmetics, founded in 2014. The company made a loss in both 2018 and 2025, most recently DKK 247k. Equity grew to DKK 1.3m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesEmployees
- 2 more employees than a year earlier: 7 (07/2026) against 5 (07/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 2,726 | 3,271 | +20% |
| Operating profit (EBIT) | 32 | −22 | −166.7% |
| Profit before tax | −94 | −247 | −163.4% |
| Net profit | −78 | −247 | −215.4% |
| Total assets | 5,884 | 12,372 | +110.3% |
| Equity | 730 | 1,312 | +79.7% |
| Liabilities | 5,153 | 11,060 | +114.6% |
| Cash and cash equivalents | 2 | 179 | +11,829.5% |
| Average number of employees | 4 | 6 | +50% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2019, 2020, 2021, 2022, 2023, 2024 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 2 years in a row
Net result has been negative in 2018–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 14/07/2026 | The company | PDF not statedXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 30/05/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 20,911of 69,742 Better than 70% | No. 30,012of 69,964 Better than 57% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 37of 98 Better than 63% | No. 50of 98 Better than 49% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 12,288of 33,588 Better than 63% | No. 13,613of 33,687 Better than 60% |
| All companies of type ApS66,508 companies in the comparison | No. 20,764of 66,379 Better than 69% | No. 25,961of 66,505 Better than 61% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Brands Of Beauty ApSDKK 3.3m
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Brands Of Beauty ApS−DKK 247k
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Brands Of Beauty ApSDKK 1.3m
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Brands Of Beauty ApS7
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Rikke Skov100%
- BEAUTY AFFAIR Holding ApS100%
The ownership shares in the register add up to 200%. The register may contain older or indirect holdings that have not been closed. We show them as registered.
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Rikke Skov | Director | 25/06/2014 |
- Founders
- Rikke Skov
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Tage Juhl Finninge | CEO | 03/04/2024 | 25/10/2024 |
Signing rule: Selskabet tegnes af direktørerne i forening.
Address and production units
1 active production unitsVedbæk Stationsvej 21D
2950 Vedbæk
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BRANDS OF BEAUTY ApS | Vedbæk Stationsvej 21D, 2950 Vedbæk | 7 | 1019509342 |
Purpose
Selskabets formål er agenturhandel med kosmetik og dermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20242 changesmanagement 2
- ManagementTage Juhl Finninge stepped down as ceo
- ManagementTage Juhl Finninge appointed ceo
20233 changescapital 1 · merger 1 · address 1
- CapitalShare capital changed from 50,000 DKK to 52,000 DKK
- MergerMerger registered in CVR
- AddressMoved to Vedbæk Stationsvej 21D, 2950 Vedbæk
20191 changeaccounts 1
- AccountsAnnual report for 2018 published
20171 changeaddress 1
- AddressMoved to Vedbæk Stationsvej 21B, 1. tv, 2950 Vedbæk
20151 changeownership 1
- OwnershipBEAUTY AFFAIR Holding ApS registered as owner (100%)
20145 changesaddress 1 · industry 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Elmevej 9, 2950 Vedbæk
- IndustryIndustry changed to Wholesale of perfume and cosmetics (464500)
- FoundedRegistered as BRANDS OF BEAUTY ApS
- ManagementRikke Skov appointed director
- OwnershipRikke Skov registered as owner (100%)
Related companies
Same people in management
- E. Sæther A/Svia Tage Juhl Finninge
- Sæther Nordic A/Svia Tage Juhl Finninge
- New Nordic Manufacturing ApSvia Tage Juhl Finninge
- Tbp Supply A/Svia Tage Juhl Finninge
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.