Blaise Beauty ApS
Private limited companyCVR 45206904Frederiksberg CActive
Blaise Beauty ApS is a private limited company, based in Frederiksberg C, active in wholesale of perfume and cosmetics, founded in 2024. The company is new and has been registered for 2 years. The latest net result (2025) was DKK 173k.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesManagement and owners, last 24 months
- New in management: Thomas Hedegaard (director, 05/11/2024), Nicole Madeleine Grandjean (director, 21/03/2025) and Anders Melsen (director, 05/11/2024).
- Stepped down: Anders Melsen (director, 21/03/2025).
- New owners registered: GH Strategic Group ApS (21/03/2025), A. Melsen Holding ApS (05/11/2024) and Nicole Grandjean Holding ApS (05/11/2024) (+2).
- No longer registered as owner: A. Melsen Holding ApS (13/02/2025), Nicole Grandjean Holding ApS (01/04/2025) and A. Melsen Holding ApS (21/03/2025) (+1).
Registrations, last 24 months
- 23/03/2025: Moved to Danas Plads 12, 3. tv, 1915 Frederiksberg C
- 21/03/2025: Name changed from Nord Brands 2.0 ApS to Blaise Beauty ApS
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2025–2025 · amounts in DKK thousand| 2025 | Change | |
|---|---|---|
| Revenue | not stated | – |
| Gross profit | 937 | – |
| Operating profit (EBIT) | 404 | – |
| Profit before tax | 224 | – |
| Net profit | 173 | – |
| Total assets | 4,605 | – |
| Equity | 213 | – |
| Liabilities | 4,392 | – |
| Cash and cash equivalents | 70 | – |
| Average number of employees | 1 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 5% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
1 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 05/11/2024 – 31/12/2025 | 09/03/2026 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
126 companies in the databaseComparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.
Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 45,918of 69,742 Better than 34% | No. 50,096of 69,964 Better than 28% |
| Same industry and fewer than 20 employees98 companies in the comparison | No. 75of 98 Better than 24% | No. 72of 98 Better than 27% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 9,474of 16,614 Better than 43% | No. 8,332of 16,661 Better than 50% |
| All companies of type ApS66,508 companies in the comparison | No. 44,213of 66,379 Better than 33% | No. 46,153of 66,505 Better than 31% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of perfume and cosmetics- Blaise Beauty ApSDKK 937k
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Blaise Beauty ApSDKK 173k
- L'oréal Danmark A/SDKK 635.6m
- Estee Lauder Cosmetics A/SDKK 113.1m
- Blaise Beauty ApSDKK 213k
- L'oréal Danmark A/SDKK 897.7m
- Estee Lauder Cosmetics A/SDKK 673.6m
- Blaise Beauty ApS4
- L'oréal Danmark A/S660
- Estee Lauder Cosmetics A/S171
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- GH Strategic Group ApS100%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Thomas Hedegaard | Director | 05/11/2024 |
| Nicole Madeleine Grandjean | Director | 21/03/2025 |
- Auditor
- PN Revision
- Founders
- A. Melsen Holding ApS, Nicole Grandjean Holding ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Anders Melsen | Director | 05/11/2024 | 21/03/2025 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsDanas Plads 12
1915 Frederiksberg C
Frederiksberg Municipality · Postcode 1915
Other companies at the address (1)
- Manini & Co A/SWholesale of perfume and cosmetics
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Blaise Beauty ApS | Danas Plads 12, 3. tv, 1915 Frederiksberg C | 3 | 1030831698 |
Purpose
Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
17 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
202511 changesownership 7 · address 1 · name 1 · management 2
- OwnershipNicole Grandjean Holding ApS is no longer registered as owner
- AddressMoved to Danas Plads 12, 3. tv, 1915 Frederiksberg C
- NameName changed from Nord Brands 2.0 ApS to Blaise Beauty ApS
- ManagementNicole Madeleine Grandjean appointed director
- ManagementAnders Melsen stepped down as director
- OwnershipGH Strategic Group ApS registered as owner (100%)
- OwnershipA. MELSEN HOLDING ApS is no longer registered as owner
- OwnershipGH Strategic Group ApS is no longer registered as owner
- OwnershipA. MELSEN HOLDING ApS registered as owner (25%)
- OwnershipGH Strategic Group ApS registered as owner (20%)
- OwnershipA. MELSEN HOLDING ApS is no longer registered as owner
20245 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as Nord Brands 2.0 ApS
- ManagementAnders Melsen appointed director
- ManagementThomas Hedegaard appointed director
- OwnershipA. MELSEN HOLDING ApS registered as owner (50%)
- OwnershipNicole Grandjean Holding ApS registered as owner (50%)
Related companies
Same industry in Frederiksberg
- Parfums Christian Dior A/S73 employees
- ZO Skin Health Denmark ApS6 employees
- Jorgobé ApS3 employees
- LR Health & Beauty Systems ApS2 employees
- Manini & Co A/S2 employees
- nordic extraction ApS2 employees
Same people in management
- Makeuplagersalg Apsvia Anders Melsen
- Proshave ApSvia Anders Melsen
- Manini & Co A/Svia Nicole Madeleine Grandjean
Largest in the industry
- L'oréal Danmark A/SDKK 1.5bn
- Estee Lauder Cosmetics A/SDKK 311.8m
- Colgate-palmolive A/SDKK 252.2m
- Sæther Nordic A/SDKK 193.3m
- TMC Nordic A/SDKK 108.7m
- E. Sæther A/SDKK 81.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.