Billig Billy ApS
Private limited companyCVR 32554660StøvringActive
Billig Billy ApS is a private limited company, based in Støvring, active in retail sale of games and toys, founded in 2009. Net profit rose 71% from 2024 to 2025, ending at DKK 2.3m. Measured by gross profit, it ranks no. 10 of 86 companies in the industry in the database. Operations are spread over 6 production units in 6 towns.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 13% (2024 → 2025), to DKK 6.4m.
- Net profit rose 71% (2024 → 2025), to DKK 2.3m.
- Equity rose 43% (2024 → 2025), to DKK 7.6m.
Employees
- 1 fewer employees than a year earlier: 21 (08/2026) against 22 (08/2025).
Registrations, last 24 months
- 26/08/2025: Industry changed to Retail sale of games and toys (476400)
- 01/01/2025: Industry changed to Other retail sale of new goods in specialised stores (477800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 4,415 | 5,128 | 5,509 | 5,090 | 5,651 | 6,367 | +12.7% |
| Operating profit (EBIT) | −3,065 | 447 | 1,703 | 1,771 | 1,542 | 2,801 | +81.7% |
| Profit before tax | −3,097 | 401 | 1,679 | 1,845 | 1,738 | 2,964 | +70.6% |
| Net profit | −2,416 | 279 | 1,309 | 1,437 | 1,354 | 2,312 | +70.8% |
| Total assets | 8,244 | 5,542 | 5,061 | 7,385 | 8,163 | 10,838 | +32.8% |
| Equity | 945 | 1,225 | 2,533 | 3,970 | 5,324 | 7,635 | +43.4% |
| Liabilities | 7,285 | 4,317 | 2,528 | 3,415 | 2,839 | 3,185 | +12.2% |
| Cash and cash equivalents | 428 | 3,396 | 806 | 2,055 | 969 | 612 | −36.9% |
| Average number of employees | 24 | 14 | 11 | 10 | 11 | 10 | −9.1% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 01/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 26/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 14/09/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 14/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
86 companies in the databaseComparison with the other companies in retail sale of games and toys based on the latest financial year.
Industry median: gross profit DKK 1m, net profit DKK 92,962, equity DKK 455k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 7,085of 9,892 Better than 28% | No. 3,708of 9,922 Better than 63% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 8,323of 24,791 Better than 66% | No. 7,798of 24,909 Better than 69% |
| All companies of type ApS66,508 companies in the comparison | No. 10,640of 66,379 Better than 84% | No. 8,322of 66,505 Better than 87% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of games and toys- Billig Billy ApSDKK 6.4m
- Faraos Cigarer ApSDKK 40.3m
- Temashop ApSDKK 39.8m
- Billig Billy ApSDKK 2.3m
- Faraos Cigarer ApSDKK 169k
- Temashop ApSDKK 10.3m
- Billig Billy ApSDKK 7.6m
- Faraos Cigarer ApSDKK 26.3m
- Temashop ApSDKK 34.1m
- Billig Billy ApS21
- Faraos Cigarer ApS192
- Temashop ApS105
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Dan Barden Group ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Emil Brøndum | Director | 10/09/2023 |
- Auditor
- Move 01.10.2026 ApS
- Founders
- Jan Emil Brøndum
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jan Emil Brøndum | CEO | 26/10/2009 | 15/08/2023 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
6 active production unitsFabriksvej 3
9530 Støvring
Rebild Municipality · Postcode 9530
Other companies at the address (1)
- Salsakongen ApSOther specialised wholesale n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Billig Billy ApS (butik Aalborg City Syd) | Nibevej 15, 9200 Aalborg SV | 5 | 1019024888 |
| Billig-Billy ApS (butik Banegårdsgade, Århus) | Banegårdsgade 38, st. tv, 8000 Aarhus C | 5 | 1027307643 |
| Billig Billy ApS (butik Odense) | Kongensgade 14, st, 5000 Odense C | 4 | 1028540546 |
| Billig-Billy ApS (butik Randers) | Burschesgade 12, st, 8900 Randers C | 4 | 1020835245 |
| Billig-Billy ApS (butik Aalborg centrum) | Slotsgade 3, st, 9000 Aalborg | 3 | 1021093544 |
| Alt 10 kr. ApS (butik, Esbjerg) | Kongensgade 53, 6700 Esbjerg | 2 | 1025256898 |
Purpose
Selskabets formål er drift af detail samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20253 changesindustry 2 · accounts 1
- IndustryIndustry changed to Retail sale of games and toys (476400)
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other retail sale of new goods in specialised stores (477800)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20235 changesstatus 2 · accounts 1 · management 2
- StatusStatus changed to active
- AccountsAnnual report for 2022 published
- ManagementJan Emil Brøndum appointed director
- StatusStatus changed to under compulsory dissolution
- ManagementJan Emil Brøndum stepped down as ceo
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Fabriksvej 3, 9530 Støvring
20162 changescapital 1 · merger 1
- CapitalShare capital changed from 125,000 DKK to 150,000 DKK
- MergerMerger registered in CVR
20141 changeaddress 1
- AddressMoved to Hagensvej 16, 9530 Støvring
20102 changesindustry 1 · address 1
- IndustryIndustry changed to Forhandlere af gaveartikler og brugskunst (477830)
- AddressMoved to Nibevej 15, 9200 Aalborg SV
20094 changesaddress 1 · founded 1 · management 1 · ownership 1
- AddressMoved to Halkjærvej 18B, 9200 Aalborg SV
- FoundedRegistered as BILLIG BILLY ApS
- ManagementJan Emil Brøndum appointed ceo
- OwnershipDAN BARDEN GROUP ApS registered as owner (100%)
Related companies
Same people in management
- Salsakongen ApSvia Jan Emil Brøndum
Largest in the industry
- Faraos Cigarer ApSDKK 40.3m
- Temashop ApSDKK 39.8m
- Legeakademiet ApSDKK 27.3m
- G.k. Legetøj ApSDKK 19.7m
- Vejbys Frederikshavn ApSDKK 17.4m
- K/S TriatexDKK 11.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.