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Bettrday ApS

Private limited companyCVR 39022540HerningActive

Bettrday ApS is a private limited company, based in Herning, active in retail sale of groceries in supermarkets and grocery stores, founded in 2017. Equity was negative at the end of 2025 (−DKK 3.2m). Net profit rose 232% from 2024 to 2025, ending at DKK 535k. 6 people are registered in the company's management and ownership.

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Key figures · financial year 2025

Gross profitDKK 2.7m+4.1% vs. 2024
Net profitDKK 535k+232.3% vs. 2024
Equity−DKK 3.2m+14.5% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 4% (2024 → 2025), to DKK 2.7m.
  • Net profit rose 232% (2024 → 2025), to DKK 535k.

Management and owners, last 24 months

  • New in management: Tobias Kristian Lund Nielsen (director, 19/08/2025), Karsten Leed (ceo, 19/08/2025) and Natascha Berg Rønde (board member, 19/08/2025).
  • Stepped down: Karsten Leed (director, 18/08/2025).

Registrations, last 24 months

  • 01/09/2026: Moved to Fynsgade 30A, 7400 Herning
  • 19/08/2025: Name changed from KXN ApS to Bettrday ApS
  • 12/05/2025: Moved to Priorsvej 31, 8600 Silkeborg
  • 01/01/2025: Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2019–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1m201920202021202220242025
EquityNet profit
Financial figures for Bettrday ApS
201920202021202220242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2139431,4968362,5512,655+4.1%
Operating profit (EBIT)−174−317−82−659639684+7.1%
Profit before tax–––−974–337–
Net profit−335−494−308−974161535+232.3%
Total assets2,2201,6971,2931,2551,8561,579−14.9%
Equity−1,548−2,042−2,350−3,324−3,688−3,153+14.5%
Liabilities3,7683,7393,6434,5795,5434,731−14.6%
Cash and cash equivalents4912972278232380+63.7%
Average number of employees3233550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2019, 2020, 2021, 2022, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2023 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m201920202021202220242025
Gross profitMedian, the industry (604 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 3.2m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Bettrday ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202527/10/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202406/11/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/12/2023The companyPDFXBRL
202101/01/2021 – 31/12/202129/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202012/07/2021The companyPDFXBRL
201901/01/2019 – 31/12/201907/09/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

604 companies in the database

Comparison with the other companies in retail sale of groceries in supermarkets and grocery stores based on the latest financial year.

Gross profitDKK 2.7mNo. 382 of 603
Better than 37% of the companies in the industry
Equity−DKK 3.2mNo. 595 of 604
Better than 1% of the companies in the industry
Number of employees6No. 393 of 604
Better than 35% of the companies in the industry

Industry median: gross profit DKK 3.6m, net profit DKK 66,737, equity DKK 2.1m, 8 employees.

DKK 100kDKK 1.5mDKK 21.7mDKK 320.7mDKK 1.9bnHere
Distribution of gross profit for 593 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 25,125of 69,742
Better than 64%
No. 68,758of 69,964
Better than 2%
Same industry and fewer than 20 employees219 companies in the comparison
No. 42of 219
Better than 81%
No. 219of 219
Better than 0%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 14,248of 33,588
Better than 58%
No. 32,807of 33,687
Better than 3%
All companies of type ApS66,508 companies in the comparison
No. 24,626of 66,379
Better than 63%
No. 65,298of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of groceries in supermarkets and grocery stores
Gross profit
  1. Bettrday ApSDKK 2.7m
  2. Coop Danmark A/SDKK 4.7bn
  3. Nemlig.com A/SDKK 465.5m
Net profit
  1. Bettrday ApSDKK 535k
  2. Coop Danmark A/S−DKK 232m
  3. Nemlig.com A/S−DKK 28.1m
Equity
  1. Bettrday ApS−DKK 3.2m
  2. Coop Danmark A/SDKK 1.9bn
  3. Nemlig.com A/SDKK 39m
Employees
  1. Bettrday ApS6
  2. Coop Danmark A/S14,722
  3. Nemlig.com A/S1,448

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Fortiz Invest ApS100%
Bettrday ApS

Management

5 active registrations

Executive management

Executive management at Bettrday ApS
NameRoleAppointed
Tobias Kristian Lund NielsenDirector19/08/2025
Karsten LeedCEO19/08/2025

Board of directors

Board of directors at Bettrday ApS
NameRoleAppointed
Anders Høy ThomsenBoard member18/10/2017
Steffen BaggeChair of the board20/12/2023
Natascha Berg RøndeBoard member19/08/2025
Founders
Søren Anderberg ApS, Kim Tannebæk ApS, Fortiz Invest ApS, King Kong ApS
Former management (8)
Former management at Bettrday ApS
NameRoleAppointedResigned
Søren AnderbergChair of the board18/10/201701/06/2019
Rasmus LinnetBoard member18/10/201717/12/2018
Rasmus LinnetDirector18/10/201717/12/2018
Steffen BaggeBoard member18/10/201719/12/2023
Kim TannebækBoard member18/10/201701/06/2019
Steffen BaggeDirector17/12/201816/08/2019
Anders Høy ThomsenCEO16/08/201910/02/2021
Karsten LeedDirector10/02/202118/08/2025

Signing rule: Selskabet tegnes af hele bestyrelsen eller af et bestyrelsesmedlem og selskabets direktør i forening.

Address and production units

1 active production units

Fynsgade 30A
7400 Herning

Herning Municipality · Postcode 7400

Production units
Production unitAddressEmployeesP number
Bettrday ApSFynsgade 30A, 7400 Herning51022941921

Purpose

Selskabets formål er at drive og servicere virksomhed med online handel af daglivarer og udvikling, udleje og salg af software dertil og alle andre tjenesteydelser i forbindelse dermed..

The purpose is quoted from the register in Danish.

Changes year by year

59 registered events
20261 changeaddress 1
  • Moved to Fynsgade 30A, 7400 Herning
20258 changesaccounts 1 · name 1 · management 4 · address 1 · industry 1
  • Annual report for 2025 published
  • Name changed from KXN ApS to Bettrday ApS
  • Natascha Berg Rønde appointed board member
  • Karsten Leed appointed ceo
  • Tobias Kristian Lund Nielsen appointed director
  • Karsten Leed stepped down as director
  • Moved to Priorsvej 31, 8600 Silkeborg
  • Industry changed to Retail sale of groceries in supermarkets and grocery stores (471120)
20242 changesaccounts 1 · name 1
  • Annual report for 2024 published
  • Name changed from Brød og Kager ApS to KXN ApS
20234 changesaccounts 1 · management 2 · address 1
  • Annual report for 2022 published
  • Steffen Bagge appointed chair of the board
  • Steffen Bagge stepped down as board member
  • Moved to Sandagervej 10, 7400 Herning
20225 changesownership 3 · accounts 1 · address 1
  • Fortiz Invest ApS registered as owner (100%)
  • Smartbake Bakery Group ApS is no longer registered as owner
  • Fortiz Invest ApS is no longer registered as owner
  • Annual report for 2021 published
  • Moved to Baggeskærvej 25, 7400 Herning
20214 changesaccounts 1 · address 1 · management 2
  • Annual report for 2020 published
  • Moved to Jegstrupvej 54, 8361 Hasselager
  • Karsten Leed appointed director
  • Anders Høy Thomsen stepped down as ceo
20201 changeaccounts 1
  • Annual report for 2019 published
20196 changesmanagement 4 · ownership 2
  • Anders Høy Thomsen appointed ceo
  • Steffen Bagge stepped down as director
  • Søren Anderberg stepped down as chair of the board
  • Kim Tannebæk stepped down as board member
  • Kim Tannebæk ApS is no longer registered as owner
  • SØREN ANDERBERG ApS is no longer registered as owner
201817 changesmanagement 3 · ownership 12 · capital 1 · address 1
  • Steffen Bagge appointed director
  • Rasmus Linnet stepped down as director
  • Rasmus Linnet stepped down as board member
  • Fortiz Invest ApS registered as owner (66.67%)
  • Fortiz Invest ApS is no longer registered as owner
  • Share capital changed from 350,000 DKK to 388,889 DKK
  • King Kong ApS is no longer registered as owner
  • Smartbake Bakery Group ApS registered as owner (10%)
  • Moved to Jegstrupvej 54, 8361 Hasselager
  • Kim Tannebæk ApS registered as owner (10%)
  • SØREN ANDERBERG ApS registered as owner (10%)
  • Fortiz Invest ApS registered as owner (33.33%)
  • King Kong ApS registered as owner (20%)
  • Kim Tannebæk ApS is no longer registered as owner
  • King Kong ApS is no longer registered as owner
  • SØREN ANDERBERG ApS is no longer registered as owner
  • Fortiz Invest ApS is no longer registered as owner
201711 changesfounded 1 · management 6 · ownership 4
  • Registered as Brød og Kager ApS
  • Anders Høy Thomsen appointed board member
  • Søren Anderberg appointed chair of the board
  • Steffen Bagge appointed board member
  • Rasmus Linnet appointed director
  • Rasmus Linnet appointed board member
  • Kim Tannebæk appointed board member
  • Kim Tannebæk ApS registered as owner (20%)
  • King Kong ApS registered as owner (20%)
  • SØREN ANDERBERG ApS registered as owner (15%)
  • Fortiz Invest ApS registered as owner (33.33%)

Related companies

Same industry in Herning

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction