Auren's Deli ApS
Private limited companyCVR 43013726FrederiksbergActive
Auren's Deli ApS is a private limited company, based in Frederiksberg, active in retail sale of other food, founded in 2022. Net profit fell 37% from 2024 to 2025, ending at DKK 112k. With 10 employees, the company is about 3 times larger than the industry median. Gross profit is higher than that of 78% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 31% (2024 → 2025), to DKK 2.2m.
- Net profit fell 37% (2024 → 2025), to DKK 112k.
- Equity turned positive again: DKK 513k (2024 → 2025).
Employees
- 4 more employees than a year earlier: 10 (07/2026) against 6 (07/2025).
Management and owners, last 24 months
- New owners registered: Pernille Rosenbæk (08/12/2025), Henry Robert Stevens (08/12/2025) and H Squared, LLC (08/12/2025).
- No longer registered as owner: Pernille Rosenbæk (07/12/2025) and Henry Robert Stevens (07/12/2025).
Registrations, last 24 months
- 08/12/2025: Share capital changed from 40,000 DKK to 45,455 DKK
- 08/12/2025: Name changed from HP SOVS ApS to Auren's Deli ApS
- 01/01/2025: Industry changed to Retail sale of other food (472700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2022–2025 · amounts in DKK thousandEquity and net profit
| 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | – |
| Gross profit | −53 | 702 | 1,669 | 2,191 | +31.3% |
| Operating profit (EBIT) | −455 | 40 | 183 | 117 | −35.8% |
| Profit before tax | −456 | 37 | 180 | 112 | −37.5% |
| Net profit | −456 | 37 | 180 | 112 | −37.5% |
| Total assets | 694 | 804 | 1,153 | 1,843 | +59.9% |
| Equity | −416 | −379 | −199 | 513 | +357.3% |
| Liabilities | 1,110 | 1,183 | 1,352 | 1,330 | −1.6% |
| Cash and cash equivalents | 58 | 73 | 195 | 146 | −25.1% |
| Average number of employees | 2 | 2 | 5 | 6 | +20% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
4 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 21/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 12/06/2024 | The company | PDFXBRL |
| 2022 | 27/01/2022 – 31/12/2022 | 03/07/2023 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
213 companies in the databaseComparison with the other companies in retail sale of other food based on the latest financial year.
Industry median: gross profit DKK 866k, net profit DKK 31,434, equity DKK 230k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 29,021of 69,742 Better than 58% | No. 41,865of 69,964 Better than 40% |
| Same industry and fewer than 20 employees189 companies in the comparison | No. 27of 189 Better than 86% | No. 58of 189 Better than 70% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 5,306of 16,614 Better than 68% | No. 5,742of 16,661 Better than 66% |
| All companies of type ApS66,508 companies in the comparison | No. 28,239of 66,379 Better than 57% | No. 37,762of 66,505 Better than 43% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of other food- Auren's Deli ApSDKK 2.2m
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Auren's Deli ApSDKK 112k
- KaffeK ApSDKK 35.3m
- A.c. Perch's Thehandels Eftf. ApSDKK 8.8m
- Auren's Deli ApSDKK 513k
- KaffeK ApSDKK 45.1m
- A.c. Perch's Thehandels Eftf. ApSDKK 34.3m
- Auren's Deli ApS10
- KaffeK ApS148
- A.c. Perch's Thehandels Eftf. ApS121
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Pernille Rosenbæk33.33%
- Henry Robert Stevens33.33%
- H Squared, LLC10%
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Pernille Rosenbæk | Director | 27/01/2022 |
| Henry Robert Stevens | CEO | 27/01/2022 |
- Founders
- Pernille Rosenbæk, Henry Robert Stevens
Signing rule: Selskabet tegnes af direktionen.
Address and production units
2 active production unitsGodthåbsvej 35
2000 Frederiksberg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Auren's Deli ApS | Godthåbsvej 35, 2000 Frederiksberg | 8 | 1028058515 |
| Auren's Deli - Corner Store | Godthåbsvej 24, st, 2000 Frederiksberg | 3 | 1031741684 |
Purpose
Selskabets formål er at producere og sælge økologiske råvarer samt andre fødevareprodukter, herunder vin, konserves og beslægtede varer, samt at drive virksomhed i tilknytning hertil.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20259 changesname 1 · capital 1 · ownership 5 · accounts 1 · industry 1
- NameName changed from HP SOVS ApS to Auren's Deli ApS
- CapitalShare capital changed from 40,000 DKK to 45,455 DKK
- OwnershipPernille Rosenbæk registered as owner (33.33%)
- OwnershipHenry Robert Stevens registered as owner (33.33%)
- OwnershipH Squared, LLC registered as owner (10%)
- OwnershipPernille Rosenbæk is no longer registered as owner
- OwnershipHenry Robert Stevens is no longer registered as owner
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of other food (472700)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Godthåbsvej 35, st. th, 2000 Frederiksberg
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20225 changesfounded 1 · management 2 · ownership 2
- FoundedRegistered as HP SOVS ApS
- ManagementPernille Rosenbæk appointed director
- ManagementHenry Robert Stevens appointed ceo
- OwnershipPernille Rosenbæk registered as owner (50%)
- OwnershipHenry Robert Stevens registered as owner (50%)
Related companies
Same industry in Frederiksberg
- Dansk Detail ApS19 employees
- Vores Marked Frederiksberg ApS11 employees
- WM Frederiksberg Is ApS6 employees
- Jia Yuan ApS3 employees
Largest in the industry
- KaffeK ApSDKK 95m
- A.c. Perch's Thehandels Eftf. ApSDKK 42m
- Skagenfood A/SDKK 40.3m
- Melcom A/SDKK 21.5m
- Gartnergården Djurs ApSDKK 17.8m
- Casual Day ApSDKK 14.3m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.