AthleticWare ApS
Private limited companyCVR 42327697HerningActive
AthleticWare ApS is a private limited company, based in Herning, active in other software publishing, founded in 2021. Equity was negative at the end of 2025 (−DKK 458k). The company made a loss in both 2024 and 2025, most recently DKK 2.1m.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 870k to DKK 2.1m (2024 → 2025).
Management and owners, last 24 months
- New in management: Bjarne Poulsen (chair of the board, 26/06/2025), Lise von Seelen (director, 26/06/2025) and Lise von Seelen (board member, 26/06/2025).
- Stepped down: Carsten Oldengaard (director, 26/06/2025), Lise von Seelen (chair of the board, 25/06/2025) and Gitte Bjørg Hjøllund (board member, 26/06/2025).
- New owners registered: Gitte Poulsen Holding 2022 ApS (02/06/2025), Carold ApS (26/06/2025) and Hardam Holding ApS (24/06/2026) (+1).
- No longer registered as owner: Carold ApS (01/06/2025) and Carold ApS (25/06/2025).
Registrations, last 24 months
- 24/06/2026: Share capital changed from 126,983 DKK to 152,379 DKK
- 02/06/2025: Share capital changed from 95,237 DKK to 126,983 DKK
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −83 | −13 | −313 | −640 | −1,159 | −81.1% |
| Operating profit (EBIT) | – | −106 | −590 | −917 | −1,436 | −56.6% |
| Profit before tax | −100 | −172 | −702 | −966 | −2,112 | −118.6% |
| Net profit | −7 | −207 | −552 | −870 | −2,112 | −142.7% |
| Total assets | 1,513 | 1,737 | 1,186 | 764 | 709 | −7.2% |
| Equity | 283 | 576 | 24 | −346 | −458 | −32.4% |
| Liabilities | 993 | 915 | 1,065 | 1,109 | 1,166 | +5.1% |
| Cash and cash equivalents | 64 | 364 | 129 | 11 | 166 | +1,411.4% |
| Average number of employees | 0 | 0 | – | – | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 458k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 24/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 22/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 03/03/2023 | The company | PDFXBRL |
| 2021 | 16/04/2021 – 31/12/2021 | 23/03/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
499 companies in the databaseComparison with the other companies in other software publishing based on the latest financial year.
Industry median: gross profit DKK 2.9m, net profit DKK 42,450, equity DKK 1.1m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 68,861of 69,742 Better than 1% | No. 65,580of 69,964 Better than 6% |
| Same industry and fewer than 20 employees406 companies in the comparison | No. 378of 404 Better than 6% | No. 333of 406 Better than 18% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 33,168of 33,579 Better than 1% | No. 31,016of 33,678 Better than 8% |
| All companies of type ApS66,508 companies in the comparison | No. 65,693of 66,379 Better than 1% | No. 62,028of 66,505 Better than 7% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other software publishing- AthleticWare ApS−DKK 1.2m
- Milestone Systems A/SDKK 2bn
- Visma e-conomic A/SDKK 880.2m
- AthleticWare ApS−DKK 2.1m
- Milestone Systems A/SDKK 183.4m
- Visma e-conomic A/SDKK 456.2m
- AthleticWare ApS−DKK 458k
- Milestone Systems A/SDKK 1.7bn
- Visma e-conomic A/SDKK 471.5m
- AthleticWare ApS2
- Milestone Systems A/S531
- Visma e-conomic A/S456
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Lvs Invest ApS33.33%
- Gitte Poulsen Holding 2022 ApS10% · 0% votes
- Carold ApS20% · 50% votes
- Hardam Holding ApS5% · 0% votes
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lise von Seelen | Director | 26/06/2025 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Carsten Oldengaard | Board member | 16/04/2021 |
| Bjarne Poulsen | Chair of the board | 26/06/2025 |
| Lise von Seelen | Board member | 26/06/2025 |
- Founders
- Fourgate Holding ApS, Carold ApS
Former management (4)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Carsten Oldengaard | Director | 16/04/2021 | 26/06/2025 |
| Michael Pedersen | Board member | 16/04/2021 | 06/06/2023 |
| Lise von Seelen | Chair of the board | 16/04/2021 | 25/06/2025 |
| Gitte Bjørg Hjøllund | Board member | 06/06/2023 | 26/06/2025 |
Signing rule: Selskabet tegnes af direktøren i forening med bestyrelsesformanden, af direktøren i forening med 2 bestyrelsesmedlemmer eller af bestyrelsesformanden i forening med 2 bestyrelsesmedlemmer.
Address and production units
1 active production unitsAnne-Maries Vej 10
7400 Herning
| Production unit | Address | Employees | P number |
|---|---|---|---|
| AthleticWare ApS | Anne-Maries Vej 10, Lind, 7400 Herning | 2 | 1027086817 |
Purpose
Selskabets formål er at udøve virksomhed med udvikling af et B2C og B2B, app og internet koncepter for personlig udvikling for Atleter og roller og funktioner relateret hertil, og derunder relaterede support og service ydelser, samt anden dermed beslægtet virksomhed efter bestyrelsens skøn.
The purpose is quoted from the register in Danish.
Changes year by year
37 registered events20263 changescapital 1 · ownership 1 · accounts 1
- CapitalShare capital changed from 126,983 DKK to 152,379 DKK
- OwnershipHARDAM HOLDING ApS registered as owner (5%)
- AccountsAnnual report for 2025 published
202513 changesmanagement 6 · ownership 5 · accounts 1 · capital 1
- ManagementBjarne Poulsen appointed chair of the board
- ManagementLise von Seelen appointed director
- ManagementLise von Seelen appointed board member
- ManagementGitte Bjørg Hjøllund stepped down as board member
- ManagementCarsten Oldengaard stepped down as director
- OwnershipCarold ApS registered as owner (20%)
- ManagementLise von Seelen stepped down as chair of the board
- OwnershipCarold ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- CapitalShare capital changed from 95,237 DKK to 126,983 DKK
- OwnershipCarold ApS registered as owner (50%)
- OwnershipGitte Poulsen Holding 2022 ApS registered as owner (10%)
- OwnershipCarold ApS is no longer registered as owner
20242 changesaccounts 1 · capital 1
- AccountsAnnual report for 2023 published
- CapitalShare capital changed from 52,500 DKK to 95,237 DKK
20236 changesmanagement 2 · ownership 3 · accounts 1
- ManagementGitte Bjørg Hjøllund appointed board member
- ManagementMichael Pedersen stepped down as board member
- OwnershipLVS INVEST ApS registered as owner (33.33%)
- OwnershipFOURGATE HOLDING ApS is no longer registered as owner
- OwnershipLVS INVEST ApS is no longer registered as owner
- AccountsAnnual report for 2022 published
20224 changescapital 1 · ownership 2 · accounts 1
- CapitalShare capital changed from 46,667 DKK to 52,500 DKK
- OwnershipCarold ApS registered as owner (50%)
- OwnershipCarold ApS is no longer registered as owner
- AccountsAnnual report for 2021 published
20219 changescapital 1 · ownership 3 · founded 1 · management 4
- CapitalShare capital changed from 40,000 DKK to 46,667 DKK
- OwnershipLVS INVEST ApS registered as owner (20%)
- FoundedRegistered as AthleticWare ApS
- ManagementCarsten Oldengaard appointed board member
- ManagementMichael Pedersen appointed board member
- ManagementLise von Seelen appointed chair of the board
- ManagementCarsten Oldengaard appointed director
- OwnershipFOURGATE HOLDING ApS registered as owner (10%)
- OwnershipCarold ApS registered as owner (66.67%)
Related companies
Same people in management
- Nto A/Svia Lise von Seelen
- Midtvest IT A/Svia Lise von Seelen
- Abbott Rapid Diagnostics A/Svia Lise von Seelen
- Peoplepartner ApSvia Gitte Bjørg Hjøllund
Largest in the industry
- Milestone Systems A/SDKK 2bn
- Visma e-conomic A/SDKK 880.2m
- Google Denmark ApSDKK 382m
- Continia Software A/SDKK 309.6m
- Boyum IT Solutions A/SDKK 208.2m
- Capture One A/SDKK 164.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.