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Amok Marketing ApS

Private limited companyCVR 33260369GillelejeActive

Amok Marketing ApS is a private limited company, based in Gilleleje, active in wholesale of electrical household appliances, founded in 2010. Net profit rose 2185% from 2024 to 2025, ending at DKK 522k. Equity grew to DKK 1.5m in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.4m+10.1% vs. 2024
Net profitDKK 522k+2,184.5% vs. 2024
EquityDKK 1.5m+53.3% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 10% (2024 → 2025), to DKK 2.4m.
  • Net profit rose 2,185% (2024 → 2025), to DKK 522k.
  • Equity rose 53% (2024 → 2025), to DKK 1.5m.

Employees

  • 1 more employees than a year earlier: 3 (08/2026) against 2 (08/2025).

Registrations, last 24 months

  • 11/04/2026: Moved to Smidstrupvej 116, 3250 Gilleleje
  • 01/01/2025: Industry changed to Wholesale of electrical household appliances (464310)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Amok Marketing ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,4322,8253,3333,1112,1832,403+10.1%
Operating profit (EBIT)1,9561,037764935138787+471.6%
Profit before tax1,84196965486529670+2,190.5%
Net profit1,43475351067423522+2,184.5%
Total assets3,7724,3964,2354,2033,4513,550+2.8%
Equity2,5191,2731,7821,4579801,502+53.3%
Liabilities1,2483,1212,4522,7462,4722,048−17.1%
Cash and cash equivalents1,5154651,4371,3981,0711,614+50.8%
Average number of employees223330−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (65 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Amok Marketing ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202401/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202306/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202217/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202006/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01234508/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

65 companies in the database

Comparison with the other companies in wholesale of electrical household appliances based on the latest financial year.

Gross profitDKK 2.4mNo. 44 of 65
Better than 33% of the companies in the industry
EquityDKK 1.5mNo. 43 of 65
Better than 34% of the companies in the industry
Number of employees3No. 63 of 65
Better than 3% of the companies in the industry

Industry median: gross profit DKK 4.2m, net profit DKK 569k, equity DKK 3.8m, 5 employees.

DKK 218kDKK 1.1mDKK 5.9mDKK 30.4mDKK 91mHere
Distribution of gross profit for 64 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 27,118of 69,742
Better than 61%
No. 28,144of 69,964
Better than 60%
Same industry and fewer than 20 employees46 companies in the comparison
No. 25of 46
Better than 47%
No. 25of 46
Better than 47%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 14,397of 24,791
Better than 42%
No. 16,095of 24,909
Better than 35%
All companies of type ApS66,508 companies in the comparison
No. 26,479of 66,379
Better than 60%
No. 24,119of 66,505
Better than 64%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of electrical household appliances
Gross profit
  1. Amok Marketing ApSDKK 2.4m
  2. Miele A/SDKK 157.6m
  3. Oluf Brønnum & Co. A/SDKK 143.4m
Net profit
  1. Amok Marketing ApSDKK 522k
  2. Miele A/SDKK 17m
  3. Oluf Brønnum & Co. A/SDKK 14.2m
Equity
  1. Amok Marketing ApSDKK 1.5m
  2. Miele A/SDKK 116m
  3. Oluf Brønnum & Co. A/SDKK 114.8m
Employees
  1. Amok Marketing ApS3
  2. Miele A/S206
  3. Oluf Brønnum & Co. A/S211

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Rubech Holding ApS50%
  • Frisenfeldt Holding ApS50%
Amok Marketing ApS

Management

3 active registrations

Executive management

Executive management at Amok Marketing ApS
NameRoleAppointed
Mads Bang JensenCEO01/09/2022

Board of directors

Board of directors at Amok Marketing ApS
NameRoleAppointed
Jesper Rubech RasmussenChair of the board01/09/2022
Kristine Frisenfeldt HornBoard member01/09/2022
Founders
Rubech Holding ApS, Frisenfeldt Holding ApS
Former management (5)
Former management at Amok Marketing ApS
NameRoleAppointedResigned
Jesper Rubech RasmussenBoard member01/11/201026/04/2018
Kristine Frisenfeldt HornDirector01/11/201016/05/2012
Jesper Rubech RasmussenCEO16/05/201201/09/2022
Kristine Frisenfeldt HornChair of the board16/05/201226/04/2018
Kristine Frisenfeldt HornDirector26/03/201801/09/2022

Signing rule: Virksomheden tegnes af en direktør eller et bestyrelsesmedlem.

Address and production units

1 active production units

Smidstrupvej 116
3250 Gilleleje

Gribskov Municipality · Postcode 3250

Production units
Production unitAddressEmployeesP number
AMOK MARKETING ApSSmidstrupvej 116, 3250 Gilleleje31016428929

Purpose

Selskabets formål er at producere og importere produkter der kan sælges i Europa til detailhandelen, netbutikker eller direkte til forbrugere.

The purpose is quoted from the register in Danish.

Changes year by year

26 registered events
20262 changesaccounts 1 · address 1
  • Annual report for 2025 published
  • Moved to Smidstrupvej 116, 3250 Gilleleje
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Wholesale of electrical household appliances (464310)
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesaccounts 1 · industry 1
  • Annual report for 2022 published
  • Industry changed to Wholesale of electrical household appliances (464310)
20226 changesmanagement 5 · accounts 1
  • Jesper Rubech Rasmussen appointed chair of the board
  • Kristine Frisenfeldt Horn appointed board member
  • Mads Bang Jensen appointed ceo
  • Kristine Frisenfeldt Horn stepped down as director
  • Jesper Rubech Rasmussen stepped down as ceo
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20183 changesmanagement 3
  • Kristine Frisenfeldt Horn stepped down as chair of the board
  • Jesper Rubech Rasmussen stepped down as board member
  • Kristine Frisenfeldt Horn appointed director
20141 changeaddress 1
  • Moved to Smidstrupvej 116, 3250 Gilleleje
20123 changesmanagement 3
  • Kristine Frisenfeldt Horn appointed chair of the board
  • Jesper Rubech Rasmussen appointed ceo
  • Kristine Frisenfeldt Horn stepped down as director
20105 changesfounded 1 · management 2 · ownership 2
  • Registered as AMOK MARKETING ApS
  • Jesper Rubech Rasmussen appointed board member
  • Kristine Frisenfeldt Horn appointed director
  • RUBECH HOLDING ApS registered as owner (50%)
  • FRISENFELDT HOLDING ApS registered as owner (50%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction