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Adform A/S

Public limited companyCVR 26434815København KActive

Adform A/S is a public limited company, based in København K, active in computer programming activities, founded in 2002. Net profit fell 15% from 2024 to 2025, ending at DKK 7.8m. With 27 employees, the company is about 7 times larger than the industry median. Equity fell to DKK 32.2m in 2025.

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Key figures · financial year 2025

RevenueDKK 103.4m+1% vs. 2024
Net profitDKK 7.8m−15.5% vs. 2024
EquityDKK 32.2m−34.5% vs. 2024
Employees27latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Net profit fell 15% (2024 → 2025), to DKK 7.8m.
  • Equity fell 35% (2024 → 2025), to DKK 32.2m.

Employees

  • 4 fewer employees than a year earlier: 27 (08/2026) against 31 (08/2025).

Management and owners, last 24 months

  • New in management: Lars Christian Lunde (deputy chair, 24/11/2025).
  • Stepped down: Lars Dybkjær (deputy chair, 24/11/2025) and Lars Christian Salvador Duus (director, 15/11/2024).

Registrations, last 24 months

  • 01/06/2026: Share capital changed from 694,979 DKK to 702,761 DKK
  • 16/09/2025: Share capital changed from 692,979 DKK to 694,979 DKK
  • 20/08/2025: Share capital changed from 692,172 DKK to 692,979 DKK
  • 28/03/2025: Share capital changed from 690,752 DKK to 692,172 DKK
  • 03/02/2025: Moved to Rosenborggade 15, 2, 1130 København K
  • 20/11/2024: Share capital changed from 696,976 DKK to 690,752 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
EquityNet profit
Financial figures for Adform A/S
202020212022202320242025Change
Revenue74,32887,44092,05588,613102,387103,370+1%
Gross profit69,53681,21482,92083,60296,05295,502−0.6%
Operating profit (EBIT)3,88310,9167,6405,14612,08412,012−0.6%
Profit before tax1,4279,5157,7044,81811,99410,896−9.2%
Net profit1,87011,5135,8593,2489,2797,841−15.5%
Total assets127,837140,314128,630133,613146,674136,678−6.8%
Equity22,77432,49438,41141,70949,22532,236−34.5%
Liabilities105,063107,82190,21991,90497,449104,442+7.2%
Cash and cash equivalents19,73133,68036,24544,46851,00426,454−48.1%
Average number of employees75960233300––

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 20mDKK 40mDKK 60mDKK 80mDKK 100m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 35% from 2024 to 2025 (DKK 49.2m to DKK 32.2m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Adform A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202310/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202211/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202110/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202015/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 95.5mNo. 54 of 1,656
Better than 97% of the companies in the industry
EquityDKK 32.2mNo. 117 of 1,661
Better than 93% of the companies in the industry
Number of employees27No. 199 of 1,661
Better than 88% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6mHere
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 142of 9,892
Better than 99%
No. 1,119of 9,922
Better than 89%
Same industry and 20–49 employees183 companies in the comparison
No. 6of 182
Better than 97%
No. 21of 183
Better than 89%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 754of 24,791
Better than 97%
No. 3,211of 24,909
Better than 87%
All companies of type A/S18,025 companies in the comparison
No. 1,655of 17,786
Better than 91%
No. 4,728of 18,024
Better than 74%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. Adform A/SDKK 95.5m
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. Adform A/SDKK 7.8m
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. Adform A/SDKK 32.2m
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. Adform A/S27
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Gcm Holding ApS25% · 33.33% votes
  • GRO Holding VIII ApS20% · 25% votes
  • VIA Equity Fund A K/S15% · 20% votes
Adform A/S

Management

6 active registrations

Executive management

Executive management at Adform A/S
NameRoleAppointed
Troels Philip JensenCEO01/04/2020

Board of directors

Board of directors at Adform A/S
NameRoleAppointed
Torben Brandt MunchChair of the board30/04/2019
John Helmsøe-ZinckBoard member15/03/2021
Barbara Gohar Daliri FreyduniBoard member01/09/2021
Gustav Christen Asmussen MellentinBoard member23/03/2022
Lars Christian LundeDeputy chair24/11/2025
Founders
Gustav Christen Asmussen Mellentin
Former management (18)
Former management at Adform A/S
NameRoleAppointedResigned
Jakob Toftgaard BakDirector17/01/200201/04/2018
Gustav Christen Asmussen MellentinCEO17/01/200201/04/2020
Jakob Toftgaard BakBoard member30/11/200923/03/2022
Gustav Christen Asmussen MellentinBoard member30/11/200928/12/2015
Jesper HørsholtBoard member30/11/200925/05/2011
Peter Thorlund HaahrChair of the board30/11/200919/12/2017
Stefan JuricicBoard member28/12/201502/03/2018
Lars HoltugBoard member19/12/201730/04/2019
Peter Lorens RavnChair of the board19/12/201730/04/2019
Hermann Valur HaraldssonBoard member02/03/201830/04/2019
Lars Fløe NielsenDeputy chair02/03/201830/04/2019
Karsten Bjerregaard PedersenDirector01/04/201828/06/2019
Lars DybkjærDeputy chair30/04/201924/11/2025
Peter Thorlund HaahrBoard member30/04/201915/03/2021
Lars Christian LundeBoard member30/04/201901/09/2021
Lars Christian Salvador DuusDirector28/06/201915/11/2024
Harvey GoldherszBoard member18/09/201918/09/2019
Maria Helene HjorthBoard member23/03/202227/05/2024

Signing rule: Selskabet tegnes af bestyrelsesformanden og næstformanden i forening, af to direktører i forening, af en direktør i forening med formanden for bestyrelsen eller af en direktør i forening med næstformanden for bestyrelsen.

Address and production units

1 active production units

Rosenborggade 15
1130 København K

København Municipality · Postcode 1130

Production units
Production unitAddressEmployeesP number
ADFORM A/SRosenborggade 15, 2, 1130 København K271008907095

Purpose

Selskabets formål er at udvikle, sælge og drive aktiviteter vedrørende internet reklameteknologi og marketingteknologi, at investere i dertil hørende teknologier og virksomheder mv., samt at yde dertil hørende services og anden relateret virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

92 registered events
20262 changescapital 1 · accounts 1
  • Share capital changed from 694,979 DKK to 702,761 DKK
  • Annual report for 2025 published
20257 changesmanagement 2 · capital 3 · accounts 1 · address 1
  • Lars Christian Lunde appointed deputy chair
  • Lars Dybkjær stepped down as deputy chair
  • Share capital changed from 692,979 DKK to 694,979 DKK
  • Share capital changed from 692,172 DKK to 692,979 DKK
  • Share capital changed from 690,752 DKK to 692,172 DKK
  • Annual report for 2024 published
  • Moved to Rosenborggade 15, 2, 1130 København K
20244 changescapital 1 · management 2 · accounts 1
  • Share capital changed from 696,976 DKK to 690,752 DKK
  • Lars Christian Salvador Duus stepped down as director
  • Maria Helene Hjorth stepped down as board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20224 changesaccounts 1 · management 3
  • Annual report for 2021 published
  • Maria Helene Hjorth appointed board member
  • Gustav Christen Asmussen Mellentin appointed board member
  • Jakob Toftgaard Bak stepped down as board member
20217 changesmanagement 4 · capital 2 · accounts 1
  • Barbara Gohar Daliri Freyduni appointed board member
  • Lars Christian Lunde stepped down as board member
  • Share capital changed from 696,704 DKK to 696,976 DKK
  • John Helmsøe-Zinck appointed board member
  • Peter Thorlund Haahr stepped down as board member
  • Annual report for 2020 published
  • Share capital changed from 692,233 DKK to 696,704 DKK
20206 changesownership 3 · address 1 · management 2
  • AccredoNet Holding ApS is no longer registered as owner
  • VIA Equity Fund A K/S registered as owner (15%)
  • VIA EQUITY FOND I K/S is no longer registered as owner
  • Moved to Silkegade 3B, 1113 København K
  • Troels Philip Jensen appointed ceo
  • Gustav Christen Asmussen Mellentin stepped down as ceo
201917 changesmanagement 12 · ownership 4 · capital 1
  • Harvey Goldhersz appointed board member
  • Harvey Goldhersz stepped down as board member
  • AccredoNet Holding ApS registered as owner (5%)
  • ACCREDONET HOLDING ApS is no longer registered as owner
  • Lars Christian Salvador Duus appointed director
  • Karsten Bjerregaard Pedersen stepped down as director
  • Lars Dybkjær appointed deputy chair
  • Peter Thorlund Haahr appointed board member
  • Lars Christian Lunde appointed board member
  • Torben Brandt Munch appointed chair of the board
  • Lars Fløe Nielsen stepped down as deputy chair
  • Hermann Valur Haraldsson stepped down as board member
  • Peter Lorens Ravn stepped down as chair of the board
  • Lars Holtug stepped down as board member
  • Share capital changed from 511,600 DKK to 692,233 DKK
  • GRO Holding VIII ApS registered as owner (20%)
  • Stefan Juricic is no longer registered as owner
20186 changescapital 1 · management 5
  • Share capital changed from 500,000 DKK to 511,600 DKK
  • Karsten Bjerregaard Pedersen appointed director
  • Jakob Toftgaard Bak stepped down as director
  • Lars Fløe Nielsen appointed deputy chair
  • Hermann Valur Haraldsson appointed board member
  • Stefan Juricic stepped down as board member
20173 changesmanagement 3
  • Peter Lorens Ravn appointed chair of the board
  • Lars Holtug appointed board member
  • Peter Thorlund Haahr stepped down as chair of the board
201510 changesname 1 · capital 2 · management 2 · ownership 4 · address 1
  • Name changed from ADFORM ApS to ADFORM A/S
  • Share capital changed from 219,702 DKK to 500,000 DKK
  • Stefan Juricic appointed board member
  • Gustav Christen Asmussen Mellentin stepped down as board member
  • Share capital changed from 209,086 DKK to 219,702 DKK
  • ACCREDONET HOLDING ApS registered as owner (5%)
  • VIA EQUITY FOND I K/S registered as owner (20%)
  • VIA EQUITY FOND I K/S is no longer registered as owner
  • ACCREDONET HOLDING ApS is no longer registered as owner
  • Moved to Wildersgade 10B, 1, 1408 København K
20142 changescapital 1 · ownership 1
  • Share capital changed from 197,061 DKK to 209,086 DKK
  • GCM HOLDING ApS registered as owner (25%)
20132 changescapital 1 · ownership 1
  • Share capital changed from 181,165 DKK to 197,061 DKK
  • VIA EQUITY FOND I K/S registered as owner (20%)
20121 changecapital 1
  • Share capital changed from 165,269 DKK to 181,165 DKK
20115 changescapital 2 · ownership 1 · merger 1 · management 1
  • Share capital changed from 165,040 DKK to 165,269 DKK
  • Stefan Juricic registered as owner (5%)
  • Merger registered in CVR
  • Share capital changed from 155,798 DKK to 165,040 DKK
  • Jesper Hørsholt stepped down as board member
20101 changecapital 1
  • Share capital changed from 148,404 DKK to 155,798 DKK
20096 changescapital 1 · management 4 · address 1
  • Share capital changed from 125,000 DKK to 148,404 DKK
  • Gustav Christen Asmussen Mellentin appointed board member
  • Peter Thorlund Haahr appointed chair of the board
  • Jesper Hørsholt appointed board member
  • Jakob Toftgaard Bak appointed board member
  • Moved to Hovedvagtsgade 6, 2. th, 1103 København K
20081 changeindustry 1
  • Industry changed to Computerprogrammering (620100)
20061 changeownership 1
  • ACCREDONET HOLDING ApS registered as owner (0%)
20041 changeaddress 1
  • Moved to Blegdamsvej 4, 1, 2200 København N
20032 changesname 1 · industry 1
  • Name changed from COMMISSIONPARTNER ApS to ADFORM ApS
  • Industry changed to Udvikling af kundespecifikt software og konsulentbistand i forbindelse med software (722200)
20023 changesfounded 1 · management 2
  • Registered as COMMISSIONPARTNER ApS
  • Gustav Christen Asmussen Mellentin appointed ceo
  • Jakob Toftgaard Bak appointed director

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction