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Ad Danmark A/S

Public limited companyCVR 12048033MiddelfartActive

Ad Danmark A/S is a public limited company, based in Middelfart, active in wholesale of motor vehicle parts and accessories, founded in 1988. Profit has grown three years in a row. Operations are spread over 12 production units in 10 towns. With 85 employees, the company is about 14 times larger than the industry median.

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Key figures · financial year 2025

RevenueDKK 641.9m+32.4% vs. 2024
Net profitDKK 31.7m+4.9% vs. 2024
EquityDKK 57.2m+25.6% vs. 2024
Employees85latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 13% (2024 → 2025), to DKK 76.7m.
  • Revenue rose 32% (2024 → 2025), to DKK 641.9m.
  • Net profit rose 5% (2024 → 2025), to DKK 31.7m.
  • Equity rose 26% (2024 → 2025), to DKK 57.2m.

Employees

  • 1 fewer employees than a year earlier: 85 (08/2026) against 86 (08/2025).

Management and owners, last 24 months

  • New in management: Mads Nør Lauvring (board member, 02/06/2025), Bent Jensen (board member, 08/09/2025) and Jens Prytz Sørensen (chair of the board, 08/09/2025) (+1).
  • Stepped down: Bent Jensen (chair of the board, 07/09/2025), Kim Toft Jensen (board member, 20/01/2025) and Jens Prytz Sørensen (board member, 07/09/2025).

Registrations, last 24 months

  • 11/12/2024: Moved to Stensgårdvej 1, 5500 Middelfart

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Ad Danmark A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot stated484,706641,897+32.4%
Gross profit24,80031,63437,85845,48967,58376,676+13.5%
Operating profit (EBIT)8,80112,81016,88920,72737,30640,052+7.4%
Profit before tax8,58813,04117,17122,41539,38441,103+4.4%
Net profit6,67710,15313,35417,37930,19031,667+4.9%
Total assets19,47357,17943,97450,72870,01678,999+12.8%
Equity4,37414,52627,95030,32945,51957,186+25.6%
Liabilities15,10042,65216,02420,39924,49721,813−11%
Cash and cash equivalents2,95931,9190––7,793–
Average number of employees3739–495865+12.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60mDKK 70mDKK 80m202020212022202320242025
Gross profitMedian, the industry (152 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ad Danmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202516/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202416/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202316/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202105/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202008/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

152 companies in the database

Comparison with the other companies in wholesale of motor vehicle parts and accessories based on the latest financial year.

Gross profitDKK 76.7mNo. 11 of 152
Better than 93% of the companies in the industry
EquityDKK 57.2mNo. 16 of 152
Better than 90% of the companies in the industry
Number of employees85No. 17 of 152
Better than 89% of the companies in the industry

Industry median: gross profit DKK 4.1m, net profit DKK 671k, equity DKK 3.5m, 6 employees.

DKK 100kDKK 897kDKK 8mDKK 72.2mDKK 311.7mHere
Distribution of gross profit for 143 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,014of 4,412
Better than 77%
No. 1,096of 4,466
Better than 75%
Same industry and 50–199 employees12 companies in the comparison
No. 6of 12
Better than 55%
No. 8of 12
Better than 36%
Companies that are at least 30 years old10,276 companies in the comparison
No. 1,051of 10,152
Better than 90%
No. 1,833of 10,275
Better than 82%
All companies of type A/S18,025 companies in the comparison
No. 1,985of 17,786
Better than 89%
No. 3,289of 18,024
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of motor vehicle parts and accessories
Gross profit
  1. Ad Danmark A/SDKK 76.7m
  2. Ftz Autodele & Værktøj A/SDKK 647.6m
  3. Aktieselskabet Carl ChristensenDKK 474.4m
Net profit
  1. Ad Danmark A/SDKK 31.7m
  2. Ftz Autodele & Værktøj A/SDKK 31.1m
  3. Aktieselskabet Carl ChristensenDKK 52.9m
Equity
  1. Ad Danmark A/SDKK 57.2m
  2. Ftz Autodele & Værktøj A/SDKK 324.6m
  3. Aktieselskabet Carl ChristensenDKK 493.3m
Employees
  1. Ad Danmark A/S85
  2. Ftz Autodele & Værktøj A/S1,182
  3. Aktieselskabet Carl Christensen257

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Ad Danmark A/S

Management

5 active registrations

Executive management

Executive management at Ad Danmark A/S
NameRoleAppointed
Nikolaj Krag JacobsenCEO21/05/2024

Board of directors

Board of directors at Ad Danmark A/S
NameRoleAppointed
Nikolaj Krag JacobsenBoard member11/10/2024
Mads Nør LauvringBoard member02/06/2025
Bent JensenBoard member08/09/2025
Jens Prytz SørensenChair of the board08/09/2025
Founders
Jørgen Bjørnkjær Nielsen, Kurt Henriksen, Finn Jacobsen
Former management (22)
Former management at Ad Danmark A/S
NameRoleAppointedResigned
Jørgen Bjørnkjær NielsenBoard member08/04/198831/05/2018
Kurt HenriksenBoard member08/04/198825/01/2017
Kurt HenriksenDirector08/04/198825/01/2007
Elly HenriksenBoard member08/04/198808/12/2006
Mona NielsenBoard member08/04/198808/12/2006
Finn JacobsenBoard member08/04/198806/11/1989
Finn JacobsenDirector08/04/198806/11/1989
Søren Peder HøjBoard member23/02/200425/01/2017
Kim SimonsenBoard member08/12/200625/01/2017
René CramonBoard member08/12/200625/01/2017
René CramonDirector25/01/200731/05/2018
Bent JensenChair of the board25/01/201721/10/2018
Jens Prytz SørensenBoard member25/01/201731/05/2018
Henrik Åris RasmussenBoard member31/05/201811/10/2024
Kim Toft JensenBoard member31/05/201821/10/2018
Poul Toftegaard PedersenDirector31/05/201822/10/2018
Bent JensenBoard member22/10/201820/05/2024
Bent JensenDirector22/10/201821/05/2024
Kim Toft JensenChair of the board22/10/201820/05/2024
Bent JensenChair of the board21/05/202407/09/2025
Kim Toft JensenBoard member21/05/202420/01/2025
Jens Prytz SørensenBoard member20/01/202507/09/2025

Signing rule: Selskabet tegnes af den samlede bestyrelse.

Address and production units

12 active production units

Stensgårdvej 1
5500 Middelfart

Middelfart Municipality · Postcode 5500

Other companies at the address (2)

Production units
Production unitAddressEmployeesP number
AD DANMARK A/SStensgårdvej 1, 5500 Middelfart751023212516
AD Danmark A/SGl Vardevej 233, 6715 Esbjerg N61018611283
AD Danmark A/SBirkmosevej 16, 6950 Ringkøbing51018611267
AD Danmark A/SGørtlervej 11, 5230 Odense M21025422933
AD Danmark A/SToftegårdsvej 1, 6800 Varde11000321767
AD Danmark A/SIndustrivænget 6A, 3400 Hillerød11031145542
AD Danmark A/SSkaadsmosevej 13, 6950 Ringkøbing11025338096
AD DANMARK A/SStensgårdvej 30, 5500 Middelfart–1032813751
AD Danmark A/SGammel Lyngvej 21C, 4600 Køge–1025423042
AD Danmark A/SGuldborgsundcentret 14, 4800 Nykøbing F–1025423026
AD Danmark A/SIndustrivej 4D, 4180 Sorø–1025422992
AD Danmark A/SIndustrivej 54, 4000 Roskilde–1025423034

Purpose

Selskabets formål er handel, investering og dermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

73 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20258 changesmanagement 7 · accounts 1
  • Jens Prytz Sørensen appointed chair of the board
  • Bent Jensen appointed board member
  • Jens Prytz Sørensen stepped down as board member
  • Bent Jensen stepped down as chair of the board
  • Mads Nør Lauvring appointed board member
  • Annual report for 2024 published
  • Jens Prytz Sørensen appointed board member
  • Kim Toft Jensen stepped down as board member
202410 changesaddress 1 · management 8 · accounts 1
  • Moved to Stensgårdvej 1, 5500 Middelfart
  • Nikolaj Krag Jacobsen appointed board member
  • Henrik Åris Rasmussen stepped down as board member
  • Kim Toft Jensen appointed board member
  • Nikolaj Krag Jacobsen appointed ceo
  • Bent Jensen appointed chair of the board
  • Bent Jensen stepped down as director
  • Kim Toft Jensen stepped down as chair of the board
  • Bent Jensen stepped down as board member
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changescapital 1 · merger 1 · accounts 1
  • Share capital changed from 550,000 DKK to 605,000 DKK
  • Merger registered in CVR
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Stensgårdvej 1, 5500 Middelfart
  • Annual report for 2020 published
20201 changecapital 1
  • Share capital changed from 500,000 DKK to 550,000 DKK
201814 changesmanagement 12 · address 1 · name 1
  • Bent Jensen appointed director
  • Kim Toft Jensen appointed chair of the board
  • Bent Jensen appointed board member
  • Poul Toftegaard Pedersen stepped down as director
  • Kim Toft Jensen stepped down as board member
  • Bent Jensen stepped down as chair of the board
  • Moved to Stensgårdvej 1, 5500 Middelfart
  • Henrik Åris Rasmussen appointed board member
  • Kim Toft Jensen appointed board member
  • Poul Toftegaard Pedersen appointed director
  • Jens Prytz Sørensen stepped down as board member
  • René Cramon stepped down as director
  • Jørgen Bjørnkjær Nielsen stepped down as board member
  • Name changed from VESTJYSK AUTODELE A/S to AD DANMARK A/S
201711 changesaddress 1 · management 6 · ownership 4
  • Moved to Stensgårdvej 1, 5500 Middelfart
  • Bent Jensen appointed chair of the board
  • Jens Prytz Sørensen appointed board member
  • René Cramon stepped down as board member
  • Kim Simonsen stepped down as board member
  • Søren Peder Høj stepped down as board member
  • Kurt Henriksen stepped down as board member
  • T. HANSEN GRUPPEN A/S registered as owner (100%)
  • K.K.J. FINANS ApS is no longer registered as owner
  • KS HOLDING, TARM ApS is no longer registered as owner
  • CRAMON FINANS ApS is no longer registered as owner
20081 changeindustry 1
  • Industry changed to Engroshandel med reservedele og tilbehør til motorkøretøjer (453100)
20072 changesmanagement 2
  • René Cramon appointed director
  • Kurt Henriksen stepped down as director
20067 changesmanagement 4 · ownership 3
  • René Cramon appointed board member
  • Kim Simonsen appointed board member
  • Mona Nielsen stepped down as board member
  • Elly Henriksen stepped down as board member
  • K.K.J. FINANS ApS registered as owner (66.67%)
  • KS HOLDING, TARM ApS registered as owner (10%)
  • CRAMON FINANS ApS registered as owner (10%)
20041 changemanagement 1
  • Søren Peder Høj appointed board member
19961 changecapital 1
  • Share capital changed from 300,000 DKK to 500,000 DKK
19892 changesmanagement 2
  • Finn Jacobsen stepped down as director
  • Finn Jacobsen stepped down as board member
19888 changesfounded 1 · management 7
  • Registered as VESTJYSK AUTODELE A/S
  • Kurt Henriksen appointed director
  • Jørgen Bjørnkjær Nielsen appointed board member
  • Kurt Henriksen appointed board member
  • Finn Jacobsen appointed director
  • Finn Jacobsen appointed board member
  • Mona Nielsen appointed board member
  • Elly Henriksen appointed board member

Related companies

Same industry in Middelfart

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction