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Ad Control ApS

Private limited companyCVR 29769664SlagelseActive

Ad Control ApS is a private limited company, based in Slagelse, active in manufacture of electricity distribution and control apparatus, founded in 2006. Net profit fell 29% from 2024 to 2025, ending at DKK 2.5m. Equity fell to DKK 3.9m in 2025.

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Key figures · financial year 2025

Gross profitDKK 6.4m−17.8% vs. 2024
Net profitDKK 2.5m−28.7% vs. 2024
EquityDKK 3.9m−20.3% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 18% (2024 → 2025), to DKK 6.4m.
  • Net profit fell 29% (2024 → 2025), to DKK 2.5m.
  • Equity fell 20% (2024 → 2025), to DKK 3.9m.

Employees

  • 1 more employees than a year earlier: 7 (08/2026) against 6 (08/2025).

Management and owners, last 24 months

  • Stepped down: Keld Harbo (chair of the board, 16/12/2024), Peter Christensen (board member, 16/12/2024) and Jesper Jensen (board member, 16/12/2024).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Ad Control ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,6514,9575,4277,0027,8006,413−17.8%
Operating profit (EBIT)1,4272,1472,5523,8384,4883,214−28.4%
Profit before tax1,4022,1132,5263,8424,5013,219−28.5%
Net profit1,0881,6451,9692,9963,5102,503−28.7%
Total assets3,8944,8115,4246,7497,6485,982−21.8%
Equity2,1802,7253,1944,3904,9003,903−20.3%
Liabilities1,7052,0702,2302,3592,7482,079−24.3%
Cash and cash equivalents2,4902,4912,9004,4244,5573,978−12.7%
Average number of employees5445550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (63 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ad Control ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202504/12/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202421/12/2024The companyPDFXBRL
202301/10/2022 – 30/09/202320/12/2023The companyPDFXBRL
202201/10/2021 – 30/09/202216/12/2022The companyPDFXBRL
202101/10/2020 – 30/09/202108/12/2021The companyPDFXBRL
202001/10/2019 – 30/09/202018/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246809/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

63 companies in the database

Comparison with the other companies in manufacture of electricity distribution and control apparatus based on the latest financial year.

Gross profitDKK 6.4mNo. 41 of 63
Better than 35% of the companies in the industry
EquityDKK 3.9mNo. 40 of 63
Better than 37% of the companies in the industry
Number of employees7No. 47 of 63
Better than 26% of the companies in the industry

Industry median: gross profit DKK 10m, net profit DKK 1.4m, equity DKK 6.8m, 16 employees.

DKK 161kDKK 1.3mDKK 11.2mDKK 93.3mDKK 383.6mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 9,789of 69,742
Better than 86%
No. 16,561of 69,964
Better than 76%
Same industry and fewer than 20 employees33 companies in the comparison
No. 11of 33
Better than 69%
No. 10of 33
Better than 72%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,279of 24,791
Better than 67%
No. 10,982of 24,909
Better than 56%
All companies of type ApS66,508 companies in the comparison
No. 10,545of 66,379
Better than 84%
No. 13,335of 66,505
Better than 80%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Manufacture of electricity distribution and control apparatus
Gross profit
  1. Ad Control ApSDKK 6.4m
  2. KK Group A/SDKK 777.8m
  3. Cubic- Modulsystem A/SDKK 550.3m
Net profit
  1. Ad Control ApSDKK 2.5m
  2. KK Group A/SDKK 30.1m
  3. Cubic- Modulsystem A/SDKK 283.7m
Equity
  1. Ad Control ApSDKK 3.9m
  2. KK Group A/SDKK 1.2bn
  3. Cubic- Modulsystem A/SDKK 736.5m
Employees
  1. Ad Control ApS7
  2. KK Group A/S705
  3. Cubic- Modulsystem A/S346

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holdingselskabet Peter Christensen ApS50%
  • Lam-Jensen Holding ApS50%
Ad Control ApS

Management

2 active registrations

Executive management

Executive management at Ad Control ApS
NameRoleAppointed
Peter ChristensenDirector04/08/2006
Jesper JensenDirector16/10/2020
Founders
Helle Olsen Holding ApS, Holdingselskabet Peter Christensen ApS
Former management (5)
Former management at Ad Control ApS
NameRoleAppointedResigned
Helle Dalsgaard OlsenDirector04/08/200630/09/2020
Keld HarboChair of the board23/04/201416/12/2024
Helle Dalsgaard OlsenBoard member23/04/201416/10/2020
Peter ChristensenBoard member23/04/201416/12/2024
Jesper JensenBoard member16/10/202016/12/2024

Signing rule: Selskabet tegnes af to direktører i forening.

Address and production units

1 active production units

Smedegade 38B
4200 Slagelse

Slagelse Municipality · Postcode 4200

Production units
Production unitAddressEmployeesP number
AD CONTROL ApSSmedegade 38B, 4200 Slagelse71012482627

Purpose

Selskabets formål er at producere automatik og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

34 registered events
20251 changeaccounts 1
  • Annual report for 2025 published
20246 changesaccounts 1 · management 3 · ownership 2
  • Annual report for 2024 published
  • Jesper Jensen stepped down as board member
  • Peter Christensen stepped down as board member
  • Keld Harbo stepped down as chair of the board
  • Lam-Jensen Holding ApS registered as owner (50%)
  • Lam-Jensen Holding ApS is no longer registered as owner
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20208 changesaccounts 1 · management 4 · ownership 3
  • Annual report for 2020 published
  • Jesper Jensen appointed director
  • Jesper Jensen appointed board member
  • Helle Dalsgaard Olsen stepped down as board member
  • Helle Dalsgaard Olsen stepped down as director
  • Lam-Jensen Holding ApS registered as owner (33.33%)
  • Helle Dalsgaard Olsen is no longer registered as owner
  • HELLE OLSEN HOLDING ApS is no longer registered as owner
20181 changeaddress 1
  • Moved to Smedegade 38B, 4200 Slagelse
20143 changesmanagement 3
  • Helle Dalsgaard Olsen appointed board member
  • Peter Christensen appointed board member
  • Keld Harbo appointed chair of the board
20111 changeaddress 1
  • Moved to Smedegade 38B, 4200 Slagelse
20081 changeindustry 1
  • Industry changed to Manufacture of electricity distribution and control apparatus (271200)
20072 changesaddress 2
  • Moved to Skovsøviadukten 14B, Skovsø, 4200 Slagelse
  • Moved to Østre Alle 30, 4200 Slagelse
20068 changesfounded 1 · management 2 · ownership 5
  • Registered as AD CONTROL ApS
  • Peter Christensen appointed director
  • Helle Dalsgaard Olsen appointed director
  • Helle Dalsgaard Olsen registered as owner (50%)
  • Peter Christensen registered as owner (50%)
  • Peter Christensen is no longer registered as owner
  • HELLE OLSEN HOLDING ApS registered as owner (50%)
  • HOLDINGSELSKABET PETER CHRISTENSEN ApS registered as owner (50%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction