CVRdatabase
Menu

Actionsportgames A/S

Public limited companyCVR 27072666EspergærdeActive

Actionsportgames A/S is a public limited company, based in Espergærde, active in wholesale of bicycles, sports goods and pleasure boats, founded in 2003. The company made a loss in both 2024 and 2025, most recently DKK 5.1m. With 29 employees, the company is about 6 times larger than the industry median. Gross profit is higher than that of 89% of the companies in the industry in the database.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 27.4m+6.3% vs. 2024
Net profit−DKK 5.1m+5.3% vs. 2024
EquityDKK 52.6m−8.1% vs. 2024
Employees29latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 6% (2024 → 2025), to DKK 27.4m.
  • The loss got smaller: from DKK 5.4m to DKK 5.1m (2024 → 2025).
  • Equity fell 8% (2024 → 2025), to DKK 52.6m.

Employees

  • 3 fewer employees than a year earlier: 29 (08/2026) against 32 (08/2025).

Management and owners, last 24 months

  • New in management: Martin Stelling (chair of the board, 01/10/2026).
  • Stepped down: Martin Skovbjerg (chair of the board, 01/10/2026).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10mDKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50mDKK 60m202020212022202320242025
EquityNet profit
Financial figures for Actionsportgames A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit16,01225,47939,8483125,76427,380+6.3%
Operating profit (EBIT)928,9719,519−477−4,189−4,477−6.9%
Profit before tax3310,5667,375−3,871−6,490−6,304+2.9%
Net profit2808,8715,949−3,196−5,418−5,129+5.3%
Total assets79,53073,120136,759121,004100,134104,045+3.9%
Equity35,78348,18855,42651,89857,19252,578−8.1%
Liabilities43,62524,72080,89568,30442,94251,467+19.9%
Cash and cash equivalents3,1525,4416,9097,2128,22710,548+28.2%
Average number of employees36–336562620%

Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30mDKK 35mDKK 40m202020212022202320242025
Gross profitMedian, the industry (140 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Actionsportgames A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The groupPDF not statedXBRL
202401/01/2024 – 31/12/202402/07/2025The groupPDFXBRL
202301/01/2023 – 31/12/202303/06/2024The groupPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The groupPDFXBRL
202102/04/2020 – 01/04/202120/06/2022The groupPDFXBRL
202002/04/2019 – 01/04/202002/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152025303509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

140 companies in the database

Comparison with the other companies in wholesale of bicycles, sports goods and pleasure boats based on the latest financial year.

Gross profitDKK 27.4mNo. 16 of 140
Better than 89% of the companies in the industry
EquityDKK 52.6mNo. 4 of 140
Better than 98% of the companies in the industry
Number of employees29No. 9 of 140
Better than 94% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 329k, equity DKK 3.3m, 5 employees.

DKK 100kDKK 567kDKK 3.2mDKK 18.3mDKK 58.1mHere
Distribution of gross profit for 137 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,606of 9,892
Better than 84%
No. 668of 9,922
Better than 93%
Same industry and 20–49 employees17 companies in the comparison
No. 6of 17
Better than 69%
No. 1of 17
Better than 100%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,585of 24,791
Better than 90%
No. 2,247of 24,909
Better than 91%
All companies of type A/S18,025 companies in the comparison
No. 4,693of 17,786
Better than 74%
No. 3,473of 18,024
Better than 81%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of bicycles, sports goods and pleasure boats
Gross profit
  1. Actionsportgames A/SDKK 27.4m
  2. Oase Outdoors ApSDKK 103.6m
  3. Fairpoint Outdoors A/SDKK 98.8m
Net profit
  1. Actionsportgames A/S−DKK 5.1m
  2. Oase Outdoors ApSDKK 18.5m
  3. Fairpoint Outdoors A/SDKK 13.4m
Equity
  1. Actionsportgames A/SDKK 52.6m
  2. Oase Outdoors ApSDKK 46.7m
  3. Fairpoint Outdoors A/SDKK 47.3m
Employees
  1. Actionsportgames A/S29
  2. Oase Outdoors ApS75
  3. Fairpoint Outdoors A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pedersen & Grobelnik ApS100%
Actionsportgames A/S
Subsidiaries and ownership shares

Subsidiaries are shown only if they are in the database.

Management

4 active registrations

Executive management

Executive management at Actionsportgames A/S
NameRoleAppointed
Johnny Percy PedersenCEO28/03/2017

Board of directors

Board of directors at Actionsportgames A/S
NameRoleAppointed
Johnny Percy PedersenBoard member28/03/2017
Henrik René Sunke GrobelnikBoard member19/11/2021
Martin StellingChair of the board01/10/2026
Founders
Vestergaard Hobby ApS, Pedersen & Grobelnik ApS
Former management (13)
Former management at Actionsportgames A/S
NameRoleAppointedResigned
Johnny VestergaardBoard member19/03/200313/06/2008
Johnny VestergaardDirector19/03/200313/06/2008
Lise-Lotte VestergaardBoard member19/03/200313/06/2008
Johnny Percy PedersenChair of the board19/03/200327/03/2017
Olaf PoulsenBoard member19/03/200326/10/2020
Henrik René Sunke GrobelnikBoard member19/03/200327/03/2017
Henrik René Sunke GrobelnikDirector19/03/200328/03/2017
Lars Tarnow HundborgBoard member19/03/200329/04/2004
Jens Anders JensenBoard member20/06/201604/10/2016
Henrik René Sunke GrobelnikChair of the board28/03/201718/11/2021
Martin SkovbjergBoard member31/08/201718/11/2021
Jérôme Jacques H. MarsacBoard member26/10/202018/08/2022
Martin SkovbjergChair of the board19/11/202101/10/2026

Signing rule: Selskabet tegnes af hele direktionen i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Bjergvangen 1
3060 Espergærde

Helsingør Municipality · Postcode 3060

Production units
Production unitAddressEmployeesP number
ASG A/SBjergvangen 1, 3060 Espergærde291001043723

Purpose

Selskabets formål er at drive erhvervsvirksomhed i form af handels- og produktionsvirksomhed indenfor området salg, import og eksport af replica skydevåben, herunder Airsoft guns, Airguns og dermed naturligt sammenhængende tilbehør, beregnet til aktionsprægede fritids- og sportsaktiviteter.

The purpose is quoted from the register in Danish.

Changes year by year

52 registered events
20263 changesmanagement 2 · accounts 1
  • Martin Stelling appointed chair of the board
  • Martin Skovbjerg stepped down as chair of the board
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20223 changesmanagement 1 · ownership 1 · accounts 1
  • Jérôme Jacques H. Marsac stepped down as board member
  • Jérome Jacques Marsac is no longer registered as owner
  • Annual report for 2021 published
20214 changesmanagement 4
  • Martin Skovbjerg appointed chair of the board
  • Henrik René Sunke Grobelnik appointed board member
  • Martin Skovbjerg stepped down as board member
  • Henrik René Sunke Grobelnik stepped down as chair of the board
20209 changesaccounts 1 · management 2 · ownership 5 · capital 1
  • Annual report for 2020 published
  • Jérôme Jacques H. Marsac appointed board member
  • Olaf Poulsen stepped down as board member
  • PEDERSEN & GROBELNIK ApS registered as owner (100%)
  • PEDERSEN & GROBELNIK ApS is no longer registered as owner
  • Share capital changed from 1,000,000 DKK to 1,111,112 DKK
  • PEDERSEN & GROBELNIK ApS registered as owner (90%)
  • Jérome Jacques Marsac registered as owner (10%)
  • PEDERSEN & GROBELNIK ApS is no longer registered as owner
20177 changesmanagement 7
  • Martin Skovbjerg appointed board member
  • Johnny Percy Pedersen appointed board member
  • Johnny Percy Pedersen appointed ceo
  • Henrik René Sunke Grobelnik appointed chair of the board
  • Henrik René Sunke Grobelnik stepped down as director
  • Henrik René Sunke Grobelnik stepped down as board member
  • Johnny Percy Pedersen stepped down as chair of the board
20162 changesmanagement 2
  • Jens Anders Jensen stepped down as board member
  • Jens Anders Jensen appointed board member
20151 changeaddress 1
  • Moved to Bjergvangen 1, 3060 Espergærde
20085 changesmanagement 3 · ownership 1 · industry 1
  • Johnny Vestergaard stepped down as board member
  • Lise-Lotte Vestergaard stepped down as board member
  • Johnny Vestergaard stepped down as director
  • PEDERSEN & GROBELNIK ApS registered as owner (100%)
  • Industry changed to Wholesale of bicycles, sports goods and pleasure boats (464910)
20071 changeaddress 1
  • Moved to Bakkegårdsvej 304, 3050 Humlebæk
20042 changesname 1 · management 1
  • Name changed from ASG A/S to ACTIONSPORTGAMES A/S
  • Lars Tarnow Hundborg stepped down as board member
200312 changesname 1 · address 1 · capital 1 · founded 1 · management 8
  • Name changed from ACTIONSPORTGAMES A/S to ASG A/S
  • Moved to Bakkegårdsvej 304, 3050 Humlebæk
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Registered as ACTIONSPORTGAMES A/S
  • Johnny Vestergaard appointed board member
  • Lars Tarnow Hundborg appointed board member
  • Henrik René Sunke Grobelnik appointed director
  • Henrik René Sunke Grobelnik appointed board member
  • Olaf Poulsen appointed board member
  • Johnny Percy Pedersen appointed chair of the board
  • Lise-Lotte Vestergaard appointed board member
  • Johnny Vestergaard appointed director

Related companies

Same industry in Helsingør

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction